Profile & Feed Fix-It Audit Kit

Someone watches your Reel, taps your name and lands on your profile. In about five seconds they decide whether to follow, message you, or leave.

If your profile gets visits but not inquiries, something in those five seconds is leaking. Maybe your bio doesn't say who you help. Maybe your link buries the booking page. Maybe your pinned posts are just old favorites. Maybe your last twelve posts never ask for the sale.

The Profile & Feed Fix-It Audit Kit finds the leak for you.

Score your Instagram, TikTok and Facebook profiles against 46 clear pass/fix checks. The scorecard calculates your overall score, shows your weakest area, and ranks every fix by impact, so you know exactly what to do first. Then the guide walks you through each fix with written before-and-after examples and a 7-day plan, at about an hour a day.

No fluff, no theory dump. Just a clear diagnosis and a clear to-do list.

Built by Socially, a creative social media marketing agency in Reno/Sparks, Nevada.

What's included

• Scored Audit Spreadsheet (.xlsx; opens in Excel or Google Sheets)

  • 46 audit items across Instagram, TikTok and Facebook, each with PASS / NEEDS WORK / FIX NOW criteria.

  • Covers name and handle, bio, link, buttons, highlights, pinned posts, grid, proof, content mix, hooks, captions, CTAs, posting rhythm and replies.

  • Calculates automatically: section totals, overall score, a score for each area, and a prioritized fix list tagged by fix day.

  • Bio Builder with live character counters for every platform's limits.

  • A fully filled-in example audit (fictional business) so you can see how it works.

• 22-page Guide + Workbook (PDF)

  • Why each item matters, what "pass" looks like, and quick fixes.

  • Written before/after examples for bios, name fields, highlights, pinned posts, hooks, captions and CTAs.

  • 8 hook formulas, a CTA ladder, and saved-reply templates for DMs.

  • Fill-in templates: bios, highlight structure, the Pinned Post Trio, and a Facebook "Start Here" post.

  • The 7-Day Fix-It Plan, a re-score tracker, and a worked example.

Single business license. Use and customize the kit in your own business (and with your own clients, if you manage social for others). Please don't resell, redistribute or share the files themselves. This kit is educational, not legal advice.