Playing For Reel + BONUS CHAPTER
$24.99
Matt TenBroek propped up his phone on a bluetooth speaker, hit record, and posted a saxophone video on a whim. The lighting was bad, the audio was rough and the playing was sloppy. That video was also the first step towards a six figure following, multiple artist endorsements, four-figure brand deals, and a full time music career built entirely on content and performing.
Playing For Reel is the guide that did not exist when he was starting out. Written for musicians, it covers the mindset behind showing up consistently on social media, the structure of videos that hold attention, and the systems that make daily content creation sustainable long-term.
The first half addresses the psychology of posting:
Getting past the comparison trap
Separating yourself worth from your metrics
Finding out what is actually true to you
The second half gets specific:
Hooks
Captions
Content strategy
Reading analytics
How to stop waiting for inspiration and start creating
This book is not a guide to become an influencer. It is about packaging your music and art in a way that gets heard (and becoming an influencer, if you want).
UNTIL 7/31
An additional chapter will be added to the book.
This chapter is titled Chapter 8: 30 Day Action Plan
This additional chapter is for creators who are ready to purchase the book and get started immediately. Chapter 8 will guide you through an actionable 30 day plan to get your content game started.
Jorne
I cannot find words to describe how great this book is 🔥🔥🔥🎷🎷. At first I was just happy I recieved your message and thought that I have something to read for tomorrow. But the book caught me in a crazy way I read the whole thing without any break (now its 1:30 am here in Germany). You said the truth in a simple and authentic way. You motivated me to go on posting content and maybe fulfill my dream of working together with a brand one day. Thanks for motivating me, thanks for your and advice. And thanks for your authenticity. Have a much fun air-bending 🎷🔥🫶
Riley
Man, that was DENSE with information! I’m going to read it again and go over the actionable steps more thoroughly, but it definitely helped me understand what kinds of content I can make, and I even came up with a few ideas 🙂 and THANK YOU for talking about social media networking! It’s been my most powerful tool for getting opportunities 😌
Adam
Will DEFINITELY be reading this book over and over!! So much great info on networking, personal branding, and content! I love how it promotes staying true to yourself rather than just “playing to the algorithm”! Those actionable steps are so useful too!! SO MUCH GREAT INFO! Every musician can benefit from reading this ‼️‼️