How to Build a Clientele with Content Facials

You have the facial skills. Let’s give people a reason to book them.

You can post a beautiful facial video and still leave someone wondering, “Okay, but what would this actually do for ME?”

Your future client might want to feel comfortable without makeup. She might need help understanding her skin. Or she might just want an hour where nobody needs anything from her.

Your content needs to help her see herself in your treatment room.

That’s what we’re going to work on.

How to Build a Clientele with Content Facials is a practical mini course for estheticians who want to use real appointments to create content that gives local people a reason to book.

A content facial is an appointment arranged specifically to capture photos and videos for your business. But the opportunity goes beyond getting a few clips of a jelly mask.

It’s your chance to show someone what makes being your client worth paying for.

Inside, you’ll learn how to:

• Plan a content facial so you know what to capture before your client arrives.
• Get different angles and footage you can use across multiple posts.
• Create a thoughtful client experience that gives people something to talk about.
• Write captions that connect your treatments to what clients actually want.
• Make the next step toward booking clear.
• Follow up with your model and invite honest reviews and referrals.

I’m Katlyn, a licensed esthetician who built a six-figure solo business out of school. I know what it’s like to be the service provider, content creator, and person responsible for filling the appointment book.

I also know how easy it is to talk about a treatment you love and forget that the person watching has no idea why she should care.

This course helps you bridge that gap.

You already put care into what happens in your treatment room. Let’s help people see it before they ever walk through the door.

Start planning your first content facial.