Become a Category Contender

A guided, 4-step tool to build a brand that buyers believe in, investors back and customers obsess about.

Most growing food & drink brands don't have a product problem.

They have a brand clarity problem.

Your product's working. People who try it get it. But the brand isn't keeping up.

The story shifts depending on who you're talking to. Every marketing decision becomes harder than it needs to be. You're doing a lot, but very little is landing.

This fixes that.

Who's it for?

• Founders beyond friends-and-family.
• Founders with traction, validation and a product worth backing.
• Founders who know their brand needs to grow up before the business can scale.

What's inside?

Four self-guided modules, delivered through an interactive Notion workspace. Built so you can do the foundational thinking yourself.

01 – Audience & Competitive Landscape: Get clear on who you're actually for, and what you're up against.

02 – Positioning: Determine where your brand, and ONLY YOUR BRAND, sits in the market. And, more importantly, where it doesn't.

03 – Purpose, Value & Story: Define what you stand for, the value you bring and the story that makes your brand memorable.

04 – Personality & Tone: Build a brand people recognise by the way it communicates, not just the way it looks.

What you'll walk away with

• A clear understanding of your ideal customer and competitive landscape.
• A position in the market you can confidently own.
• A purpose statement, value proposition and brand story that sound like you, not a template.
• A distinctive personality and tone of voice.
• A practical brand blueprint to guide future marketing, packaging and business decisions.

How it works

Buy it. Get instant access to your Notion workspace. Work through the four modules in order. Use the built-in AI prompts (ChatGPT, Claude, or whichever AI assistant you prefer) as a thinking partner, not a replacement for thinking.

There's no deadline and no pressure to complete it in one go. Work through the framework at your own pace, whenever it fits around running your business.

Never used Notion before? No problem. It's free to use, easy to navigate and there are plenty of free tutorials if you need them.

Why this, not everything else online?

There's no shortage of brand templates floating around.

But this isn't a template.

It's a taster of how we approach brand strategy at The Modern World. A lighter, simplified version of our founder-first process. Refined over nearly a decade of helping ambitious food & drink brands grow with clarity, confidence and momentum.

It's the bit most founders skip (and pay for later). The strategic groundwork that makes everything after it land harder. Marketing. Packaging. Buyer conversations. Investor pitches. The way you hire. The way your team talks about the business.

If, after working through it, you decide you'd like a partner to help bring your brand to life through identity, packaging or rollout, you'll already understand exactly how we think.

Bread & Jam Founder Price

£95 + VAT (Usually £125 + VAT)

One payment. Lifetime access.

Available exclusively to Bread & Jam attendees.

FAQs

Do I need to be a designer?
No. This is strategy, not design. You're building the foundations a designer would work from.

I'm only a few months in. Is it too early?
If you've got a product and people are buying it, you're in the right place. If you're still at idea stage, save this for later.

How long will it take?
Work through it at your own pace. Most founders complete it over a few focused sessions, fitting it around the day-to-day of running their business.

What happens after I buy?
You'll receive a Notion link. Duplicate the workspace into your own free Notion account and start working through the four modules.

I've never used Notion before. Will that be a problem?
Not at all. Notion is free, intuitive and easy to use, even if you've never opened it before.

What if I get stuck?
Each section includes built-in AI prompts to help you think through the exercises. They're there to challenge your thinking, not replace it.

Will this guarantee a better brand?
No framework can promise that. What it will do is help you make sharper decisions, faster, and stop second-guessing the fundamentals every successful brand is built on.

Refunds?
Because this is a digital product, refunds aren't typically available. If you have any problems accessing the framework, just get in touch and we'll get it sorted.

Brand isn't decoration, it's direction.