THE BROAD SQUAD

Build a social media audience and income of your own in 30 days.

A private, guided experience for the woman who feels deeply lonely in a life that looks fine from the outside and is ready to build something that belongs to her.

Over 30 days, I will help you turn what you know, love, or have lived through into:

A clear social media message.

Content that connects with the right women.

A growing audience.

A simple digital product you can sell.

And the beginning of income that belongs to you.

You do not need an audience.

You do not need a business background.

You do not need to know what you would sell.

You do not need to be especially good with technology.

And you do not have to make your marriage your content.

The Broad Squad begins August 17.

Doors close Sunday, August 16 at 11:59 p.m. Central.

You can have a beautiful life and still feel trapped inside it.

You can have the house, the vacations, the family photographs, and a husband everyone thinks is wonderful.

You can also have very little money that feels truly your own.

You may have spent years supporting his career, raising the children, managing the home, remembering everything, smoothing over everything, and keeping the life you built together running.

Then one day, you look around and realize everyone has something to show for your work except you.

He has the career.

Your children have been cared for.

The house is full of things you chose, organized, cleaned, and maintained.

But you do not have income of your own.

You do not have a business.

You may not even remember the last time you asked yourself what you would like to create, learn, earn, or become.

And beneath all of it is a private fear:

What would happen if I ever had to support myself?

You may not know whether you will stay in your marriage.

You may not know whether you will leave.

You do not have to answer that question before you begin building choices.

Money of your own changes the questions you are able to ask.

When you do not have your own income, every decision carries a different weight.

You may tolerate things longer because the alternative feels impossible.

You may dismiss your own instincts because acting on them would require money you do not control.

You may tell yourself you are choosing to stay when part of you knows you do not yet have a real choice.

Making your own money does not decide your marriage for you.

It gives you room to think.

It gives you a plan.

It gives you proof that you can create, earn, and take care of yourself.

It gives you choices that belong to you.

That is what we are building inside The Broad Squad.

There is more to you than the hardest thing you have survived.

You may have lived through a painful marriage.

You may have spent years feeling dismissed, unseen, or slowly reduced to a smaller version of yourself.

But your marriage is not the only story you have.

You have raised children.

Solved problems.

Learned things the hard way.

Developed skills you barely notice because they come naturally to you.

You have interests, opinions, experience, wisdom, and practical knowledge that another woman may be searching for right now.

Maybe you know a great deal about:

Homeschooling.

ADHD.

Gardening.

Decorating.

Dog training.

Baking.

Wedding planning.

Caring for aging parents.

Recovery.

Grief.

Nursing.

Menopause.

Family travel.

Feeding a family on a budget.

Starting over after divorce.

Making a home beautiful without spending a fortune.

The list is quite literally limitless.

Maybe people have been asking you for advice about something for years, and you have never considered that knowledge valuable.

Maybe you figured out a process that could save another woman months of frustration.

Maybe you lived through something and came away with language, perspective, or practical help that would make someone else feel less alone.

You do not need to become more interesting.

You need to notice what is already there.

Social media gives you a free way to find the women who need what you know.

You do not need a storefront.

You do not need startup money.

You do not need thousands of followers.

You need:

One woman you understand.

One real problem you can help her solve.

One clear message.

Content that makes her feel understood.

And one simple offer that helps her take the next step.

That is the business model I am going to teach you.

You will learn how to use social media to find the right women, build trust with them, and create a simple digital product they can buy.

A guide.

A workbook.

A checklist.

A template.

A resource list.

A script pack.

A planning tool.

A short training.

Something useful that you create once and can sell again and again.

You do not need to call yourself an expert.

You need to know something that can make another woman’s life easier, clearer, calmer, faster, or less overwhelming.

Welcome to The Broad Squad

The Broad Squad is a private 30-day experience for midlife women who want to begin creating income through social media, surrounded by women who understand why that income matters so much.

Each day, you will receive:

A short lesson from me

One focused idea taught in clear, practical language.

One clear move to make

You will know what to work on that day, so you are not left staring at a blank notebook wondering where to begin.

A private community

A place to ask questions, share your work, receive encouragement, and build beside women who understand the life behind the business. (This is actually the secret sauce.)

This will not feel like opening an enormous course and discovering 87 modules waiting for you.

One lesson unlocks.

You make one move.

The next day, we build on it.

By the end of the month, you will have real work in front of you that did not exist 30 days earlier.

What we will build together

WEEK ONE

Find what is already in you.

You are not choosing a topic for the rest of your life.

You are choosing a meaningful place to begin.

By the end of Week One, you will have a clear business direction to explore.

WEEK TWO

Find your woman and your message.

A social media account grows when the right woman recognizes that it was created for her.

By the end of Week Two, you will know who you are speaking to, what you are speaking about, and why she would follow you.

WEEK THREE

Create content that makes her feel understood.

You do not need to sound impressive.

You need to sound true.

By the end of Week Three, you will have a clear content direction, a bank of ideas, and published proof that you have begun.

WEEK FOUR

Turn your message into something you can sell.

Once you understand the woman you are helping, the product becomes much easier to see.

You will identify one contained problem and create the beginning of a simple digital offer around it.

By the end of Week Four, you will have a clear offer, a product taking shape, and a plan for selling it.

What you can walk away with after 30 days

Depending on your starting point and the pace you choose, you will leave with:

A business direction

A topic built around something you know, love, or understand from the inside.

One specific woman you want to help

You will understand what she needs and what she would gladly pay to make easier.

A clear social media message

You will know what your account is about and why someone should follow you.

A profile ready to grow

A clear name, bio, direction, and boundaries around what you will and will not share.

A content system

Content pillars, hooks, post ideas, and formats you can continue using.

Published content

You will move beyond thinking about posting and begin using your voice.

A simple digital-product idea

A useful offer created around one real problem.

A product plan

Your promise, format, title, outline, price, and next steps.

A way to begin selling

A basic checkout plan and content that tells your audience the help exists.

A plan for the next 30 days

So the work does not disappear when the experience ends.

Some women may finish and begin selling their first product during the month.

Others will leave with a strong draft and a firm completion plan.

Both are meaningful progress.

The goal is not to perform the month perfectly.

The goal is to stop standing at the edge of your own life wondering whether you are capable of beginning.

You will not be building alone.

There are business programs everywhere.

Most of them do not understand the woman who is trying to build while living inside a lonely, controlling, or emotionally painful marriage.

They do not understand why she might become excited about an idea and then suddenly freeze.

Why she may be afraid of someone she knows finding her account.

Why spending money on herself feels more complicated than it should.

Why independence can feel hopeful and frightening at the same time.

The women inside The Broad Squad will understand.

You will not need to prove that your marriage is bad enough.

You will not be pushed to leave.

You will not be persuaded to stay.

You are also not required to share the private details of your relationship.

You can be honest about where you are without turning the group into thirty days of talking about him.

We are here to remember you.

Then we are going to build.

Included: A live session with Travis Walker, LPC

Midway through The Broad Squad, Travis Walker, Licensed Professional Counselor, will join us for a live Zoom session on abusive relationships and relational trauma.

He will cover:

• How abuse is defined, including abuse that does not leave physical evidence

• How relational trauma affects survivors

• Why confidence, decision-making, self-trust, and visibility may feel difficult

• What finding safety can look like

• How the recovery process begins

Live session date and time: [DATE AND TIME TBD]

This session is included with your enrollment.

Sometimes a woman has a good idea and a clear plan, yet still finds herself unable to move.

Understanding what has happened to you can help you stop interpreting every moment of fear, hesitation, or second-guessing as proof that you are incapable.

Why I am teaching this

After 25 years of marriage, I found myself divorced with six children.

I had been a full-time homeschooling mother.

I did not have a college degree.

I did not have a career waiting for me.

I did not have a business background, a mentor, or a social media following.

I had one terrifying question sitting in the back of my mind:

How am I going to support us?

I started with what I had.

A story.

A woman I understood.

And the willingness to say the things she had been feeling but had not heard anyone say out loud.

Women began following.

I created simple digital products that helped them with problems I understood.

Today, I have built an audience of more than 700,000 followers across social media and consistently earn more than $20,000 a month, sometimes much more, without employees, paid advertising, or a complicated business structure.

And I did not build one successful account years ago and then stop.

Three months ago, I started the account you are reading this on from zero.

Today, it has more than 81,000 followers.

That matters because social media continues to change, but the foundation has not:

Understand one woman deeply.

Speak clearly about something that matters to her.

Create content that makes her feel seen.

Offer her something genuinely useful.

Then keep showing up.

I am not sharing these numbers because I can promise you the same results in 30 days.

I cannot promise you a follower count, a viral post, or a specific amount of money.

I am sharing them because I want you to know that I have built this from zero, and I have recently done it again.

I was not a marketing expert when I began.

I was a middle-aged mother who needed to find a way to support her family.

I did not need to become a completely different person.

I needed to learn skills I had never been taught.

That is what I want to teach you.

The honest part

The Broad Squad is not a promise that you will replace an income in 30 days.

There is no guarantee that you will go viral.

Your first posts may not receive much attention.

Your first product may need to be adjusted.

You may feel awkward, uncertain, or exposed when you begin using your voice.

Building something real takes practice.

The Broad Squad gives you a clear beginning, daily structure, practical skills, and women beside you while you do the work.

You will need to participate.

You will need to make decisions before you feel perfectly certain.

You will need to create and publish rather than only consume more information.

The first version may be simple.

Simple is allowed.

Your first account does not need to look like a polished brand.

Your first product does not need to become your life’s work.

It needs to exist.

The Broad Squad is for you if:

• You feel deeply lonely in a marriage that may look fine from the outside.

• You want income that belongs to you.

• You know you have more to offer, even if you cannot see exactly what it is yet.

• You want to learn how to use social media as a business tool.

• You are starting from zero or close to it.

• You want to build something meaningful, useful, and capable of earning money.

• You are willing to take one small action each day.

• You want to build alongside women who understand why this matters.

This may not be the right experience for you if:

• You are looking for guaranteed income in 30 days.

• You want someone else to build the business for you.

• You want an advanced program about ads, funnels, teams, or scaling.

• You are unwilling to create or publish any content.

• You want to consume lessons without taking action.

• You are looking for a program that will decide whether you should stay in or leave your marriage.

Your 30-day experience includes

• Thirty days of guided lessons and practical assignments

• A private Broad Squad community inside Circle

• A live kickoff call with Bethany

• A live midpoint training with Travis Walker, LPC

• A live closing and next-steps call with Bethany

• Replays of the live sessions

• Guidance as you develop your message, content, and first offer

• Support from women building alongside you

Your investment: $297

The Broad Squad begins Monday, August 17.

Enrollment closes Sunday, August 16 at 11:59 p.m. Central.

Once the doors close, this group begins moving forward together.

Questions you may be asking

Do I need an existing social media account?

No.

You can begin with a new account or bring an existing account that needs clearer direction.

Do I need to show my face?

No.

I will teach several ways to create content. You can choose talking videos, text-based posts, voiceovers, photographs, carousels, or another format that feels safe and realistic for you.

Do I have to talk publicly about my marriage?

Absolutely not.

Your business can be about anything useful you know, love, have learned, or have lived through.

Your marriage is part of your life. It is not a required content niche.

What if I have no idea what I would sell?

That is exactly where many women will begin.

The first part of the experience is designed to help you uncover what you already know and identify the woman you could help.

What if I am not an expert?

People do not only buy from credentialed experts.

They buy clarity, useful experience, organization, shortcuts, perspective, and practical help.

You do not need to know everything.

You need to help one woman with one real problem.

What if I am bad with technology?

This is a beginner experience.

We will keep the tools and business model simple.

You will not need a complicated website, expensive software, employees, or advanced technical skills.

How much time will I need each day?

The lessons are designed to be short and focused.

Plan for approximately 30 minutes on most days, with additional time when you are creating content or working on your product.

What happens if I fall behind?

You take the next available step.

There is no prize for finishing first, and you will not be shamed for missing a day.

The structure is there to keep you moving, not to give you another way to feel as though you have failed.

Will I have a finished product by Day 30?

That depends on the size of the product you choose and the pace at which you work.

You will leave with a clear product idea, promise, format, outline, title, price, and sales plan.

Many women will also have a finished draft or a product ready to sell.

Is this only for women who plan to leave their marriages?

No.

You are welcome whether you are staying, considering leaving, separated, or already divorced.

The goal is to help you begin building income and options that belong to you.

Is this therapy?

No.

The Broad Squad is an educational and community experience.

It does not replace therapy, legal advice, financial advice, or individualized mental health care.

How long will I have access?

You will have access to the videos long after the challenge closes. You do not need to rush through if your life is in a season that is particularly busy. The videos will live on Circle (free) until you're ready to watch them. They won't disappear.

What is the refund policy?

Being digital in nature, refunds cannot be offered.

Thirty days from now

You can still be wondering what you could possibly build.

You can still be saving posts about making money online and telling yourself you will figure it out when life becomes calmer.

You can still be waiting for confidence to appear before you begin.

Or you can have:

A clear message.

A social media account with direction.

Content published.

A woman you know how to help.

A digital product taking shape.

A plan for making your own money.

And a circle of women who understand exactly why this beginning matters.

You do not have to decide the rest of your life today.

You only have to decide whether you are ready to start building something that belongs to you.

The Broad Squad begins August 17.

Enrollment closes August 16 at 11:59 p.m. Central.

Come be known.

Remember what you are capable of.

And begin building money and choices of your own.