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Elsie & Dominika

Experienced founders helping working mums design their next move.

How To Build A Career Around Your Life

How To Build A Career Around Your Life

Map Your Move FREE mini workbook

You know you want something different and something that works for your life, family and ambitions. You just don't know where to start to get it.

This is the framework we used when we sold our £10m business and had to figure out what came next - with kids, with real constraints, with no interest in building something that didn't fit the life we actually had.

Five pages and one clear output: the thing you're going to build, who it's for, and what they'd pay for first.

What's inside:

Everything you've got (skills, knowledge, ideas, network — all of it on the table)

How you could make money from it (service, product, course, retainer, content — tick what applies)

What you actually want from your life (hours, location, school holidays, income, non-negotiables)

The filter (two questions that cut your list down to what actually works)

The move (one thing, one person, one first step)

It takes about 45 minutes to work through properly. Most people come out the other side with more clarity than they've had in months.


If you want to go deeper - push and pull factors, founder vs freelance, the money bit, building your offer, the fear, your first 90 days - the full From Employee to Entrepreneur workbook covers all of it.


Two Tired Mums - Elsie & Dominika
We've built and exited a £10m brand, written a Penguin book, and now run three businesses around the school run. This is the guide we wish had existed.

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