
We're multiple brand owners, consultants and content creators who have built a portfolio career that fits our lives. Now we help other mothers do the same, with our decade-plus of experience and an honest account of what leaving the 9-5 actually means.
This is the workbook we wished someone had handed us when we made the leap. It tells you what nobody warns you about, what we learned the hard way, and what we'd do differently with the benefit of hindsight.
Why now? The push and pull framework that shows you what's really driving your move
Knowing yourself before you build anything: values, energy, the life you actually want
Founder or freelance? An honest look at which path fits you
The money bit: runway, structure, pricing, and the hidden costs nobody talks about
Mapping your move: what you're carrying, what you need to build, and your first concrete step
Building your offer: the one-sentence formula, validation, pricing tests
The fear: the three big ones, named honestly, with our own hardest moments
Your first 90 days: month-by-month roadmap with the mistakes to avoid
Featured expert voices from accountants, life coaches, therapists, brand strategists and women who've made the move
Self-assessment exercises throughout, including a runway calculator, values exercise and skills audit
A 90-day plan template you can start using this week
The workbook is yours to download, write in, and return to as often as you need.
You will receive the link to download the workbook in your confirmation email.
Elsie & Dominika
COPYRIGHT NOTICE: All material in this workbook has been created by, and is owned by, Elsie Rutterford and Dominika Minarovic. It is not for resale or to be lifted or appropriated for any materials sold by any other business or individual.