
Four books. Clear next steps for running your business.
Some days we need more sales. Some days we need a better conversation with an employee. Some days we need to sort out what is urgent before making a decision we cannot take back.
The Owner's Playbook gives you a place to start. Choose the book that fits the problem, work through a real example, and use the tools to decide what happens next.
All four books, the leadership workbook, and the Quick Start for $44. One payment. Six downloadable PDFs.
Look inside before you buy.
Here is an actual page from The 30-Day Growth Blueprint. Adapt a message, send it to a relevant customer, and record the response.

Your sales: The 30-Day Growth Blueprint
Build a sales routine you can keep using. Choose a clear offer, check the numbers, start useful conversations, follow up, quote properly, and give customers a reason to return.
Messages and follow-up scripts you can adapt.
Worked examples for service, retail, and business customers.
A day-by-day thirty-day plan.
Four fillable and printable tools for your offer, contacts, customer conversations, and weekly sales review.
Your head: The 3AM Reset
For the moment when everything feels urgent. Separate facts from assumptions, check the actual deadline, and choose the next useful action.
Practical steps for cash timing, overdue invoices, slow sales, employee issues, customer complaints, and work following you home.
Plain-language examples and words you can use in difficult conversations.
Four fillable and printable tools for sorting the problem, checking cash and dates, handing off work, and planning tomorrow.
Your decisions: The 3AM Conversation
For the bigger question: what needs to change? I share my own experience of business loss and the lessons that stayed with me. Then we work through the facts, the options, and what each choice would require.
Think through continuing, changing the business, bringing in help, selling, or leaving.
Compare realistic options and test what you can before making it permanent.
Four fillable and printable tools for defining the change, comparing options, planning a small test, and recording your decision.
Your people: You're Rewarding the Wrong Thing
Learn to ask what employees actually value: money, appreciation, connection, importance, and freedom. Set clear standards, make agreements you can keep, and stop making good people carry repeated problems.
The complete leadership package is included:
The 74-page book.
The 20-page fillable and printable workbook with 17 practical tools.
The eight-page Quick Start for an 8-10 minute introduction you can use today.
Built to use, not just finish reading.
The Growth Blueprint, Reset, and Conversation combine plain-language explanations, worked examples, and practical next steps. Your twelve worksheets are inside those three PDFs. The leadership workbook and Quick Start are separate files.
Use the clickable contents to go straight to the question in front of you. Save a working copy before typing into a worksheet, or print the page. Examples cover different kinds of businesses; adapt the steps to your customers, team, and situation.
One problem. One next action.
This actual worksheet from The 3AM Reset helps you separate the facts from the story you are telling yourself, check the deadline, and choose the next move.

Do I need the $9 leadership product too?
No. Its book, workbook, and Quick Start are all included here.
What do I receive?
Six digital PDFs to download and keep. Four books, one leadership workbook, and one Quick Start. No subscription. Coaching is optional and sold separately.
What if it does not help?
If you do not find one thing that helps, tell me and I will refund it. Email chris@perch-merch.com with the email address you used at checkout.
Pick the problem in front of you. Get The Owner's Playbook for $44.