Mid-Range Exit Plan
$3,800
🥴 You’re consistently booking, but stuck in the same price range
🥴 You have tried to raise your prices, but you felt this immediate tension that you couldn't work around.
🥴 You know your work is stronger than what your clients are paying you for.
🥴 You’re getting interest and little glimpses into your dream clients, but they aren't jumping in and paying for those top packages you created for them.
If any of those feel like you right now, then give me 30 days to change how your leads perceive your business.
Can I give you some good news? You already have a proven business and a skillset that keeps going up in value. You don't need to start from scratch by reworking your business plan or overhauling your offers.
Right now, you are just in that messy middle where your skills have outgrown how you sell them. You need a new foundation that actually connects the dots between your talent, your approach, and the needs of your dream clients who WANT to pay for your viewpoint.
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Mid-Range Exit Plan: Your 30-day foundation reset that gets you out of the mid-range cycle by positioning your business as a true no-brainer investment that high-end clients are looking for right now.
Your 30 Day Exit Plan ( What to expect! )
Week 1: We identify what’s actually keeping you stuck
We start with a focused kick-off call to audit your messaging + website and pinpoint exactly where your business is giving off those mid-range, 'just another photographer' vibes.
→ You leave this week with clarity on what’s not working, and knowing there's a plan in place to fix it ( fast! )
Week 2: Your website starts doing the heavy lifting
Abby delivers up to 4 pages of new website copy (Home, About, + 2 Services), built to guide, position, and convert at higher prices. Together, we refine it to make sure it feels aligned and fully you before it goes live.
→ Your site starts selling for you and allowing visitors to instantly see you aren't just another photographer.
Week 3: Your pricing becomes easier to say yes to
We refine your pricing structure and rewrite your pricing page so it feels confident, aligned, and built to support higher-end bookings. Most photographers don't actually have a pricing problem; they have a positioning problem that weighs down their prices.
→ Your pricing guide stops feeling like a heavy investment and more like a guide to what your clients are dreaming of having.
Week 4: Your portfolio becomes the cherry on top.
We review and refine your portfolio so it fully supports your new positioning. Abby will guide you in selecting images that reinforce your message and give you a clear strategy moving forward with your future galleries.
→ Your visuals and messaging work together so clients don’t have to “figure it out.”
Additional Details*
All content/deliverables will be sent via Google Docs and Loom Video recordings; this way, you have lifetime access to your custom plan.
Communication between you and Abby will happen during your initial kick-off call, and then via Voxer, Monday - Thursday each week. Your project will begin on the date of your kick-off call and end 30 days later.
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I know how freaking hard it can feel to try to do it all on your own.
You are already bogged down in your editing calendar, keeping up with client communication, and trying to manage everything from social media to blogging, while making sure everything is always prepped and ready to go. You don't have time to overhaul your website + portfolio on your own ( Which is why it happens maybe once a year )
This isn’t 30 days of guessing, overthinking, or trying to piece things together on your own.
You’re not handed a checklist and told, “good luck.”
I'm creating each piece of the puzzle, helping you refine it, and then all you have to do is plug it into your site and pricing guide.
These 30 days are designed to actually move your business forward, not just give you more to think about and add to your to-do list.
Most photographers treat breaking into a high-end market like a game of chance...
“If I just price my top package right at the edge of the market, I can attract higher-paying clients.”
“If I add more high-end details to my portfolio, I’ll start to look more luxurious.”
“If I connect with the right planners or vendors, they’ll see my work and send referrals.”
The problem? Most photographers never prep the foundation of their business to speak to those dream clients once they get their attention.
Breaking into a high-end market means prepping your business for it before you get their attention. It’s about making sure your entire business can support the level you’re trying to book, before those clients ever land on your page.
You aren't trying to piece this together with one shot in the dark at a time. We’re identifying the exact gaps in your business and fixing them, so everything from your messaging to your portfolio works together to position you at a higher level in just 30 days.
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How do I know if this is for me?
This is ideal for photographers who are consistently booking 4-6k weddings, $500-$700 portriat sessions, or 1k-2k branding sessions.
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When do we get started?
Once you are ready to check out, you will be sent to a calendar to select from our available kick-off dates. These dates range from May to August. Please select a date where you have 30 days to devote at least 2 hours a week to working with Abby to complete your project.
Additional Questions? Send Abby a DM and chat! @AbbyWallerCoaching