PRICING & POSITIONING PLAYBOOK (PRE-ORDER)
$47
You're guessing, comparing, and negotiating against yourself. The work is working. The pricing isn't. Or maybe you're just curious if there is room for improvement. This playbook fixes that.
Built from 7 years of real projects — murals, installations, activations, brand work, event production, photo/video production — across commercial real estate, museums, Fortune 20 companies, and cultural institutions. Every framework in here came from a mistake I made, a lesson I earned, or a system I built to stop guessing.
What's inside:
The 5 Pricing Traps — the psychological patterns that keep creatives undercharging, and how to break each one.
Your Pricing Floor — the 2,000-Hour Gut Check that gives you a number you can trust before you price anything.
Four Pricing Models — hourly, day rate, project fee, and value-based. When to use each one and why.
The 7-Step Pricing Formula — a repeatable build you can run on any project, any client, any discipline.
Revenue Ecology — how to design your offer mix so one slow month doesn't break you.
Invisible Deliverables — the value you're already delivering but not pricing. Documentation, amplification, cultural access, usage rights.
Scope Protection — revision limits, kill fees, change orders, and payment structures that protect your time and money.
Presenting the Price — how to walk into the conversation with confidence. Anchoring, objection handling, and tier structure.
7 Ready-to-Use Templates — proposals, scope documents, and pricing worksheets you can use immediately.
The 7-Day Pricing Sprint — one task per day, 30-60 minutes each. By the end of the week, your pricing system is rebuilt.
This isn't theory. It's the system I use on every project.This playbook is for you if you're:
Undercharging and you know it, but you don't know what the right number is
Pricing based on what others charge instead of what your work is worth
Winning projects but losing money on them or scraping by
Avoiding the pricing conversation and negotiations with clients
74 pages. 12 sections. The complete system — from your floor rate to the client conversation.