Pricing Needs a Seat at the Table

💸 Your list price gets debated in a planning meeting. The price your customer actually pays gets decided later, one deal at a time, by whoever is under the most pressure that week.

That gap is where your profit disappears. 🕳️

This guide shows you how to close it. It's written by a pricing professional with 20 years of experience pricing billions of dollars in revenue across five industries: ancillary benefits, telecom, manufacturing, retail, and consulting. 📈 He has priced benefit groups of 250,000+ lives and managed product portfolios of 35,000+ SKUs. This isn't theory. It's the same process he uses to build pricing governance for his consulting clients.

🪑 What's inside:
🔍 A self-check that spots discount creep, margin erosion, and "customers who know to ask"
🗺️ How to map who really sets your prices today, whatever the org chart says
👑 Why pricing needs its own owner, and how to choose one (even part-time at a 30-person company)
🪜 A 5-tier approval ladder that speeds up routine deals and catches the risky ones
⏳ Sunset clauses that keep a one-time discount from becoming your new price
🌊 How to build a price waterfall that shows exactly where your money leaks
📊 The five measures that prove governance is working
💰 A commission comparison that shows why your comp plan may be paying reps to discount
🗓️ A 30/60/90-day roadmap to make it all stick

🎁 Plus 5 fillable templates: pricing policy, RACI matrix, approval matrix, exception request form, and pricing committee charter. Type right into the PDF and share it with your team.

📥 Instant digital download. 37 pages. Start this week.

A price nobody owns is a price anybody can change. 🔥