
Send one email Tuesday morning. Add six figures to your year.
Same customers. Same crew. Same hours. Only the invoice changes.
Most owners never collect that money. Not from fear of the work, but because nobody showed them how to pick a number they could defend. So they guess low and apologize for it.
You have been carrying your customers' costs long enough.
π° Know your exact number. Seven questions, one defensible increase.
π‘οΈ Stop fearing the walkout. At a 30% margin taking 10%, you can lose one customer in four and make the same profit. Most owners guess one in thirty.
π― Know who to raise and who to protect. Four buckets, four numbers. The accounts you have been subsidizing finally get fixed.
π Never dread the call. Six ready-to-send messages. Ten word-for-word answers to what they say back.
π€ Keep your team from giving it back. Most increases are lost by your own people. One page fixes that.
π Never let it pile up again. Make it policy, not a crisis.
What you get
π The Playbook, 25 pages. Method, templates, scripts, rollout calendar.
π The Calculator, Excel. Drop in 30 accounts. It sorts them, recommends a number, and shows the dollars before you send anything.
β±οΈ Instant download. Done in a week.
Twenty years pricing in manufacturing, telecom, and benefits, on books up to $300M a year. Took a $50M business to $100M.
β Run the first two steps. If they do not show you more than you paid, reply and I will refund you. Keep the files.
Your costs already moved. Your price should have moved with them.