Founders Go-to-Market Framework
$49
How to stop guessing at channels, and work out who's actually going to buy from you, why now, and what they'll pay.
Most go-to-market advice is just a list of channels, which is why so much of it fails. Going to market is really six decisions, made in the right order, and each one depends on the one before it. Skip the order, and you spend a year trying to sell the wrong offer to the wrong people.
This is for you if you're looking to:
Find out which decision you're actually stuck on, which is rarely the one you think
Pick a small group of real people you can reach this week, not a broad "market"
Write down exactly what you're selling, at what price, before you make your first sale
Know within 30 days if a decision was wrong, while it's still cheap to change