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Anson Lin

Growth Lead @ Stan. Helping non-technical people break into startup marketing.

How to Break Into Growth/Marketing at Startups

How to Break Into Growth/Marketing at Startups

$29

A year ago, I had a signed $65K offer at an insurance company, zero marketing experience, and a resume full of internships I hated. Every conversation at work was about the weather, weekend plans, or someone's house renovation. Deep down I knew I wanted more, I just didn't know how to get there.

I walked away from that offer. Four months into my first startup job, I negotiated a $120K base, almost double what the "safe" job was paying. Today I lead growth at Stan, and I never applied. They'd been following my content for months, and reached out first.

This playbook is every step I took in between, written so you can copy it.

What's inside (16 pages):

  • Which startup roles hire people with no experience, and what to search for

  • Where to find startups worth working for, plus a tracker to copy

  • How to find the email of the person who can actually hire you

  • How to record a 2-minute video pitch that gets a reply

  • The exact email I sent Boardy's CEO, plus a template you can fill in

  • How to follow up so they want to reply

  • How to get warm intros without feeling like you're using people

  • How to get companies to come to you through your posts

  • What I look for now that I'm the one hiring

  • How I decided it was worth walking away from a signed offer

This is for you if:

  • You're a student or early in your career and want to do marketing or growth at a startup

  • Your resume doesn't match what you actually want to do

  • You're tired of applying through career portals and hearing nothing back

You will receive the PDF in your inbox right after checkout. If you're where I was a year ago, this is the tactical guide I wish someone had handed me.

Get the playbook

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