The Perception Stack: AI Visibility Budget Deck

The AI Perception Budget Brief The deck that gets AI visibility funded.

If you've been trying to convince your CEO, CFO, or board that "we need to do something about AI" (and it's not happening), this is the first industry deck of its kind to help an entire industry make an impact.

19 slides. Pre-loaded with current 2026 data from Gartner, Forrester, Adobe, SparkToro, OpenAI, and BrightEdge. Built around my new Perception Stack — Defense, Discovery, Delivery — the same framework I've used with hundreds of proof of concepts and clients to land AI visibility budgets right now.

It's the deck I wish every comms lead had!

Inside the brief:

19 fully editable slides (.pptx) — opens in PowerPoint, Keynote, and Google Slides
The Perception Stack framework laid out for a non-technical audience
6 current AI behavior stats, sourced and dated for 2026
A regulatory & disclosure card that unlocks budget marketing alone can't reach
Four investment tiers from $50K to $5M+ with cost-composition breakdowns
90-day rollout plan, ownership chart, and a 3-KPI scorecard
Built-in objection handling for the six questions every CFO asks
Editable speaker notes on every slide so first-time presenters can run it cold

Who this is for:

Heads of Communications and CMOs preparing a budget request
Agency leads pitching AI visibility programs to clients
Founders and startup operators thinking about AI search positioning
Anyone tired of explaining "no, it's not just SEO" for the fifth time

What you'll walk out with:

By slide 16, your CEO will be circling a tier. By slide 18, they'll be naming the owner. By the time the meeting ends, you'll have a yes, a budget, and a 30-day kickoff.

All you have to do is personalize a few slides in placeholders and share it with your team.

The Perception Stack: AI Visibility Budget Deck

The AI Perception Budget Brief The deck that gets AI visibility funded.

It's the deck I wish every comms lead had!

Inside the brief:

19 fully editable slides (.pptx) — opens in PowerPoint, Keynote, and Google Slides
The Perception Stack framework laid out for a non-technical audience
6 current AI behavior stats, sourced and dated for 2026
A regulatory & disclosure card that unlocks budget marketing alone can't reach
Four investment tiers from $50K to $5M+ with cost-composition breakdowns
90-day rollout plan, ownership chart, and a 3-KPI scorecard
Built-in objection handling for the six questions every CFO asks
Editable speaker notes on every slide so first-time presenters can run it cold

Who this is for:

Heads of Communications and CMOs preparing a budget request
Agency leads pitching AI visibility programs to clients
Founders and startup operators thinking about AI search positioning
Anyone tired of explaining "no, it's not just SEO" for the fifth time

What you'll walk out with:

By slide 16, your CEO will be circling a tier. By slide 18, they'll be naming the owner. By the time the meeting ends, you'll have a yes, a budget, and a 30-day kickoff.

All you have to do is personalize a few slides in placeholders and share it with your team.