
Have you ever…
🤍 Sent your menu to a potential client and then never heard back?
🤍 Had someone who seemed excited suddenly disappear after seeing your pricing?
🤍 Spent hours answering questions that you thought your menu already answered?
🤍 Stared at a blank Canva page trying to figure out what your menu should even include?
I know that feeling because I was there too.
When I first started booking weddings, I thought my menu had everything it needed.
It had my flavors.
It had my pricing.
It had all the basic information clients needed.
And honestly, it worked pretty well when someone already knew and trusted me.
A lot of my first clients came through referrals, my network, or people who had already heard about my bakery. They already had a reason to trust me, so my menu really just needed to give them the details.
But when someone found me on their own?
That was different.
I’d send my menu and suddenly the conversation would change.
People would ask a million follow-up questions, go quiet, or disappear completely.
And I started wondering:
Was it my pricing?
But the clients who did book were thrilled with their cakes. I was getting great feedback on my desserts, my designs, and the overall experience.
So I realized something:
It wasn’t my cakes. It wasn’t even my pricing. It was how I was presenting the value behind them.
Because a simple pricing list can work when someone already knows and trusts you.
But when someone has never heard of you before, they’re looking at that one document and trying to decide:
“Is this bakery actually worth what they’re charging?”
That’s when I realized my menu needed to do more than tell people what things cost.
It needed to help someone who didn’t know me yet understand why they should trust me with their cake.

Looking back, this menu wasn't terrible.
It gave clients information.
But that's all it really did.
It told them what I offered and what it cost.
It wasn't building trust.
It wasn't helping them understand the experience.
And it wasn't doing much to help my pricing make sense to someone who didn't already know my work.
I stopped thinking of my menu as a pricing sheet and started asking myself:
“What would someone need to see in order to trust my bakery if they’d never heard of me before?”
I didn’t want my menu to simply tell someone what my cakes cost.
I wanted it to help them understand what they were getting, what made the experience different, and why the investment made sense.
Instead of:
“Here are my prices.”
I wanted my menu to say:
“Here’s what you’re getting, here’s what makes it special, and here are the options available to you.”
That shift completely changed the conversations I was having with new inquiries.

These were the conversations I wanted more of.
Instead of spending hours explaining my pricing after sending my menu, I was talking to clients who already understood what I offered and felt ready to move forward.
And once I saw the difference this made in my own bakery, I started thinking:
I bet other bakers are struggling with this too.
I didn't want you to have to spend years redesigning your menu, second-guessing what to include, and figuring this out through trial and error like I did.
So I took the exact menu structure I use inside my six-figure, award-winning wedding bakery and turned it into a fully editable Canva template, along with a page-by-page guide to help you build yours.
If this structure could make such a difference in my business, I wanted you to be able to use it in yours too.

Inside you'll get:
✨ Fully editable Canva template designed for wedding and event bakers
✨ 26 pages of structured layout (already organized for you)
✨ Page-by-page written guide so you always know exactly what to include
✨ Pricing strategy guidance to help you present tiers, add-ons, and upgrades clearly
✨ Proven structure refined through real client inquiries and bookings
You don't have to spend your entire Sunday staring at a blank Canva page wondering where to start.
I know what it's like to have complete confidence in the desserts you're creating, but still second-guess the business side of things.
I spent years tweaking my menu, questioning my pricing, and trying to figure out what clients actually needed from me before they were ready to book.
I built this so you can skip some of that trial and error and start with a structure that's already been tested inside a real bakery.
Your menu should feel as professional and intentional as the desserts you're already creating.
🩷 You book weddings or events
🩷 You offer wedding cakes, dessert bars, or custom desserts
🩷 You're tired of answering the same pricing questions over and over
🩷 You want to feel more confident sending your pricing
🩷 You know your work is worth your prices, but you're not sure your menu communicates that yet
🩷 You are absolutely done staring at a blank Canva page
Start sending one that helps them understand why they're worth it.
For $29, you can upgrade one of the most-used parts of your client experience and start sending a menu that communicates your value, helps clients feel more confident choosing you, and can turn more of those inquiries into bookings.
Do I need a paid Canva account? Nope — a free Canva account works perfectly.
Is this only for wedding bakers? The structure was built for weddings but works beautifully for any event dessert business.
What if I get stuck customizing it? The page-by-page guide walks you through every single section. And if you need extra support, 30-minute one-on-one guidance calls are available for $50.
Can I share this with another baker? This is a single-user license for use within your own business only. Files may not be redistributed or resold.
What is your refund policy? Due to the digital nature of this product and immediate access upon purchase, all sales are final. Questions before purchasing? Email info@badensbakery.com — I'm happy to help.
© Baden's Bakery | stan.store/badensbakery | @badensbakery.business
This purchase grants a single-user license for use within your own bakery business only. Files may not be shared, copied, redistributed, or resold. All resources are provided for educational purposes. You are responsible for reviewing and adapting materials to align with your business needs.