Beauty Business Blueprint
$9.97
Beauty Business Blueprint
The Beauty Professional’s Guide to Building an Online Business
You know beauty. You may be an esthetician, aromatherapist, product maker, beauty artisan, or other beauty professional with knowledge and experience you’re ready to turn into something more.
But knowing your craft and knowing how to build a business around it are two very different things.
Beauty Business Blueprint was written to help bridge that gap.
This practical, step-by-step guide walks you through the foundational pieces of building an online beauty business—without making you feel as though you need to master every piece of technology, be everywhere on social media, or have everything figured out before you begin.
Inside, you'll learn how to:
Get clear about the business you actually want to build
Identify your niche and the customers you want to serve
Turn your knowledge, skills, or products into a clear offer
Understand the basic systems an online business needs
Build your online presence without getting buried in technology
Think about pricing, profitability, and the numbers behind your business
Begin building an audience and email list
Create a simple marketing foundation
Develop a realistic 90-day plan for moving forward
This isn't a book about overnight success.
It's about building in the right order.
Author Juliette Samuel draws from 20 years of online business and e-commerce experience, 18 years as a licensed esthetician, and 25 years as a certified aromatherapist to share the kind of practical guidance she wishes she'd had when she was learning how to bring her own beauty knowledge and products online.
Along the way, you'll find straightforward explanations, reflection points, practical exercises, and guidance designed to help you move from “I have an idea” to “I understand what I'm building and what I need to do next.”
Whether you're starting your first beauty business, bringing an existing beauty practice online, or trying to make sense of a business that has become more complicated than it needs to be, Beauty Business Blueprint gives you a foundation you can build on.
Because clarity creates confidence.