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Becca Egbert

3x Founder. Femtech category creator. Building the next generation of founders.

The Coach 1.0: The playbook no one built for you

The Coach 1.0: The playbook no one built for you

$29.99

Starting a company is an act of resistance.

The Coach gives founders, creatives, and the next generation of builders the playbook to start companies on their own terms using diagnostic rigor, real strategy, and no gatekeeping.

For 5 years, I charged $10K/month to work with founders over 3-6 months, helping them build infrastructure, validate ideas, prepare them to launch, and fundraise. Clients raised $4-6M on average. Some raised $100K-450K without VC. All but one successfully launched their MVP.

This is that framework. For $29.99.

Here's what's happening right now:

  • 43% of Gen Z adults plan to start a business in 2026. That is the highest entrepreneurial intent of any generation in American history.

  • Nearly 38% of the class of 2025 and 2026 are considering starting their own business instead of pursuing traditional employment.

  • The unemployment rate for recent college graduates climbed to 5.7% at the end of 2025.

  • 43% of college grads age 22 to 27 are now underemployed, working jobs that do not require the degree they earned.

  • The median Y Combinator (a tech accelerator) founder is now 24, down from 30 just four years ago.

  • AI is collapsing the entry-level roles young people used to climb through. The job that was supposed to be safe is no longer safe.

The traditional path is closing. The new one looks nothing like the one most of us were taught to want. Two different things can both be true at the same time.

And here's what's also happening:

  • In 2024, all-female founding teams received 1% of total venture capital funding, down from 2% in 2020. We are not moving toward equity. We are moving backwards. 2025 looked the same.

  • Women hold only 15.4% of decision-making roles at VC firms. Nearly 3 out of 4 US VC firms do not have a single female investing partner.

  • 62% of female founders teach themselves financial management because no one is teaching them.

But here's what else is true:

  • In 2024, 49% of new US businesses were started by women.

  • Women-led startups generate better ROI than male-led ones.

  • Women outperform men on crowdfunding platforms by 32%.

  • AI has collapsed the experience moat that used to lock young people out, because nobody has more than five years of experience with these tools.

The founders exist. The capital exists. The infrastructure exists. What's missing?

Access.

This framework is for anyone who has been locked out of traditional networks, VC boys clubs, and the inheritocracy. Founders with family money, trust funds, or elite networks get infrastructure handed to them. The Coach 1.0 hands it to you.

If you are building outside the traditional path, this is for you. If you are a parent watching your kid skip the ladder and bet on themselves, this is for you too. The Coach is the infrastructure they were not handed.

You are getting it for $29.99.

You don't start a company with a business plan, but it does start with a spark, an idea.

Once you have that spark, you need to discover: Is this viable? What could derail it? What do I actually need to do next?

The Coach is a diagnostic framework that teaches you how to know if you're building the right thing before you waste time building the wrong thing.

This is not a SWOT analysis. It's differential diagnosis, the clinical practice of systematically testing what could go wrong and ruling out fatal risks before you start building.

AI can generate a business plan, a pitch deck, and a competitive analysis. What AI cannot do is force you to sit with your own honest answers, confront the gap between what you built out of need versus what's actually validated, and make a strategic decision that requires self-awareness and discipline. It cannot help you feel if a person is good for your team. The Coach helps you by asking you to face the hard questions and truths about starting a company and learning to run it.

This framework is for you if you're:

  • Wondering how to even start or how to get to the table

  • Between idea and MVP (minimum viable product)

  • Stuck on whether your idea is actually viable

  • Tired of tactical advice without strategic thinking

  • Ready to do the deep work to build something that lasts

  • Building without access to the networks, trust funds, or VC connections that make this easier for others

WHAT YOU GET: 60-page downloadable PDF framework

  • Designed as 6 weeks of work (3-5 hours/week), but work at your own pace

  • 6 concrete deliverables you'll create:

    • Problem Brief (a one-page document defining what you're solving and why)

    • Risk Map (the top 5 things that could derail your business)

    • MVP Blueprint

    • Operations Checklist + Pitch Deck (structured for getting your first customer or funder)

    • Go-to-Market Brief

    • 90-Day Action Plan

  • A clear path forward, whether you fund through customers, investors, loans, or a mix

SOCIAL PROOF:

What founders and creators say about this framework:

"Nobody has put this information together yet. This is a huge value add to anyone starting a company." - KP, Founder

"This is exactly what was missing. Infrastructure." - KS, Entrepreneur

"If I had The Coach 1.0 when I started, I would have saved myself a lot of money. The framework is what I learned in four years of university." - CB, Entrepreneur

What clients have done with this work:

  • Raised $4-6M in seed rounds

  • Successfully funded themselves with non-dilutive grants and angel funding

  • Raised $100K-450K debt financing (loans)

  • Successfully launched their MVPs

  • Built teams that stay

  • Created networks for partnerships, advisors, and future investors

This is your infrastructure, your company, built by you.

This used to cost $30K-60K. Now it's $29.99.

HOW IT WORKS:

This is a framework, a playbook.

The Coach gives you the questions to ask and the structure to work through, but you do the thinking and writing. No one will tell you what to do. You'll figure out what's right for YOUR business.

You handwrite your answers. Handwriting slows you down and allows you time to process hard things. It embeds the work in your body, not just your brain.

You will work at your own pace. Self-direction is built into the design, and no one tells you when to start or how long to spend on each section. You figure out what works.

At the end of six weeks, you have something real, not theory or someone else's framework. It is your infrastructure and your company, built by you or by you and your team.

This used to cost $30K-60K. Now it's $29.99.

When you're ready for additional support, office hours, workshops, and community, we're here for you.

But first, you build clarity on your own terms.

Entrepreneurship is rebellion. You're choosing to own how you build, at your pace, with your priorities, and your vision.

In this era, starting a company is an act of resistance. So please, build something that matters to you, the people you want to serve, and the collective.

One more thing.

Conrad, the entrepreneur I mentioned, told me The Coach 1.0 is everything he learned in four years of business school. He also said the framework is sophisticated, and people would benefit from a guidebook to help them understand the language of business.

I told him, "That guidebook exists, and we call it Coach Speak."

The Coach 1.0 gives you the strategic framework. Coach Speak gives you the language to walk into any room and hold your own, including negotiation skills, and it will help you understand a lot of what you would learn getting a business degree. They work together.

You do not need both to start, but they were built to live side by side.

Coach Speak is $19.99 on its own. If you want both, the bundle is $49.98.

Check out Coach Speak here.

Now, ready to begin?

Get The Coach - $29.99

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