The Complete Non-Crafty Etsy Toolkit

This toolkit contains everything I wish I had when I started my Etsy shop: the exact steps, worksheets, and spreadsheet I still use today. Perfect for us non-crafty people!

COMING OCTOBER 29: FREE UPGRADES FOR EVERY BUYER
Buy now at the launch price and you get every upgrade automatically, at no extra cost. When they launch, the price goes up to $57.

• The Video Course. The whole Toolkit turned into step-by-step video lessons, with a worksheet at the end of each one. Watch me research keywords and build a real listing from start to finish. Plus an optional lesson on how I search with eRank and Everbee.

• Your Etsy Helper in Claude. My method built into Claude, the AI assistant, as a skill you upload once. It asks you questions and walks you through:

  • Naming your shop, plus your banner, icon and shop title

  • Pricing your product with every real Etsy fee (US or Canada), so you know exactly what you keep

  • Building a full listing: keywords using real numbers from Etsy’s Marketplace Insights, your title, all 13 tags, a photo shot list, your description and a pre-publish check

  • Designing print-on-demand products like shirts and blankets, then starting your design in Canva

  • Fixing listings that aren’t selling

  It never makes up search numbers. It only works with the real ones you look up. Works with a free Claude account.

• Canva Templates. Shop banners, shop logo, listing photos and round stickers, ready for your shop name and colours.

What you get right now!

THE TOOLKIT (58-page fillable workbook)
My complete step-by-step process, built right into click-and-type pages. Not a PDF with blank space, genuinely fillable. Every worksheet includes a “My Real Listing” box showing exactly what I typed into my own best-selling listing, so you always have a worked example beside your blank:

• Part 1: Decide what you’re selling. The three non-crafty product paths, a product validation worksheet, who you’re actually selling to, a competitor research tracker, shop name brainstorm, Etsy’s fees explained in plain numbers, and a pricing worksheet so you never guess

• Part 2: Open your shop, step by step. Every screen Etsy shows you, in order: account setup, shop preferences, naming, your first listing, getting paid, billing, security, branding your shop page, your About section, all six policies, shipping profiles, and digital delivery. Plus a master setup checklist

• Part 3: The fillable listing template. Every section of a real Etsy listing, filled in beside your blanks: photos and video, category, the title formula, your description section by section, variations and personalization, attributes and your 13 tags, pricing and shipping, how it’s made, and settings

• Part 4: After you publish. Photos and video that sell, running Etsy Ads without wasting money, copy-paste message and review templates, what to do when nothing’s selling, and your 30-day launch plan with a monthly reflection page

THE SPREADSHEET
A companion Google Sheet with six tools:

• Product Cost Breakdown: turn bulk pack prices into per-unit costs, so you know exactly what each item in your product costs you

• Pricing Calculator: built on real Etsy fees and checked against a real order. It includes the transaction fee on your shipping, payment processing, listing fees, the regulatory fee and GST/HST, so the price it gives you actually protects your profit. Works for US or Canadian sellers.

• Inventory Tracker: flags when it’s time to reorder supplies

• Listing & SEO Planner: plan your tags and keywords before you publish

• Sales & Profit Tracker: your real profit after fees, cost of goods, and actual shipping costs, not just your revenue

• Competitor Tracker: track their pricing, reviews, and what stands out, so you can find a gap to fill instead of copying what already exists

BONUS: 20 non-crafty product ideas across life events and celebrations, digital planners and templates, self-care and wellness kits, and everyday niches. For when you’re ready to add a second product or start your own from scratch.

RESOURCES I ACTUALLY USE: my go-to tools for research, sourcing, and shipping (eRank, Everbee, my Amazon storefronts, and ShipStation), so you’re not starting from zero.

Let’s start your non-crafty Etsy journey today!
xo Beth