How to Steal Trends Without Sounding like Everyone Else
TL;DR: Creators often feel pressure to “jump on trends early,” but copying the hook, format, or audio usually dilutes your voice and attracts the wrong audience. The smarter approach is to treat trends as raw material, not templates. Reverse-engineer what’s actually driving the trend (usually an emotion like uncertainty, burnout, belonging, or identity), then add value […]
