The LinkedIn Engagement Playbook (Backed By 6 Months of Data)
TL;DR: After rigorously analyzing what has worked on LinkedIn in the last 6 months, the biggest predictors of posts that spark conversations are longer post length (1,000–1,800 characters) plus heavy formatting (line breaks), a short first line hook (<60 characters), ending with a question, and keeping links out of the post body (put them in […]
