What’s stopping you from monetizing your Creator business?

Is it the belief that you need a polished course, a grand membership program, or a massive following to start?

It’s a common trap, but the truth is, you don’t need any of that to start making money.

What you do need is a simple way to connect with your audience, deliver value, and test your ideas without the overwhelm of a big launch.

That’s exactly what coaching calls offer.

With minimal setup and an all-in-one Creator store with Stan, coaching calls let you turn your expertise into income immediately. And the best part? They’re not just a quick fix; they’re the foundation for your growth. By helping you validate ideas, build trust, and refine your approach, coaching calls set the stage for bigger opportunities like group coaching programs, courses, and communities.

In this guide, I’ll show you step-by-step how to get started with coaching calls, why they’re the smartest first step for Creators, and how they can set you up for long-term growth.

The Risks of Starting Too Big

For many Creators, the temptation to “go big” is strong. You might feel pressured to launch a comprehensive course or an all-encompassing membership program to make your mark, but starting too big often backfires—and here’s why:

• Wasted Time and Effort: Spending months creating a product that doesn’t resonate with your audience is a common misstep.
• Financial Strain: Investing in ads, tools, or production costs before validating demand can leave you in the red.
• Emotional Burnout: After pouring time and energy into a launch that flops, it’s easy to feel defeated and stuck.

Why Starting Small Sets You Up for Success

Here’s the truth: your audience doesn’t need a grand product; they need actionable solutions to the problems they are currently facing.

Coaching calls are the fastest way to provide that while turning your expertise into income.

• Tailored Value: Coaching calls let you meet your audience where they are by addressing their individual needs.
• Test and Validate: Every session is an opportunity to learn what resonates, helping you refine your future offerings.
• Build Trust: Personal interactions create loyal advocates who are more likely to recommend you to others.

By starting with coaching calls, you eliminate the stress of big launches and focus on what matters most—helping people and proving the value of your expertise.

Why Coaching Calls Are the Perfect First Step

Starting with coaching calls removes the complexity of big launches and centers your efforts on what truly matters: serving your audience. They’re not just a starting point—they’re the foundation for long-term success. Here’s why:

1. Coaching Calls Are Simple to Start ✨

Unlike courses or eBooks, coaching calls don’t require months of preparation or expensive tools. All you need is your expertise, a clear offer, and a booking platform like Stan.

• No Overhead: Skip video editing, graphic design, or lengthy production. Just set up a booking link and start offering your services.
• Immediate Earnings: Coaching calls let you earn right away without the wait for a big launch.
• Accessible for All Creators: Whether you’re new or established, coaching calls adapt to your level of experience.

2. Coaching Calls Build Deep Connections 🤝

At their core, coaching calls are personal. They give you the chance to engage with your audience in a way that no post or DM ever could.

• Deeper Insights: Real-time conversations uncover your audience’s pain points in a way analytics never will.
• Earn Trust: When clients feel seen and supported, they become loyal advocates who spread the word about your expertise.

3. Coaching Calls Validate and Shape Your Ideas 💡

Think of coaching calls as your testing ground. Each session provides valuable feedback to refine your approach and shape your future offers.

• Spot Trends: Recurring questions or challenges help you identify opportunities for scalable products like courses or group programs.
• Build Confidence: Every successful session reinforces your expertise, making you feel ready to expand your offerings.

4. Coaching Calls Lay the Groundwork for Growth 🚀

Beyond the immediate impact, coaching calls set you up for scalability. Over time, you’ll spot patterns in your client’s needs that can guide your next steps.

• Group Coaching: Turn popular topics into small-group sessions to help more people at once.
• Digital Products: Package your advice into guides, templates, or online courses.
• Membership Communities: Create a space where your audience can access ongoing support and resources.

From Action to Momentum

Coaching calls aren’t just a way to start earning—they’re a bridge between where you are now and the thriving Creator business you want to build. With every call, you learn, grow, and refine your expertise, setting the stage for scalable, sustainable growth.

Ready to take the first step? Let’s break it all down into a step-by-step guide to help you launch your coaching calls with clarity and confidence.

A Step-by-Step Guide to Launching Your Coaching Calls

Now that you understand why coaching calls are the perfect way to kickstart your Creator monetization journey, it’s time to get practical. How do you go from idea to implementation?

In this section, I’ll break it all down into simple, actionable steps. Whether you’re refining an existing skillset or starting fresh, this guide will walk you through everything—from defining your niche to delivering an exceptional client experience.

With each step, you’ll gain the clarity, confidence, and structure needed to create coaching calls that resonate with your audience, generate income, and set the foundation for your future success.

Step 1: Define Your Niche and Transformation

To create coaching sessions that resonate and deliver value, start by identifying your audience, the challenges they face, and the transformation you’ll help them achieve. This clarity ensures your offer aligns with their needs and highlights the results they can expect.

Define Your Audience and Challenges

Even if you have a general idea of your niche, narrowing it down is key to attracting the right clients. Ask yourself:

• Who are they? (e.g., new parents, solopreneurs, fitness enthusiasts)
• What challenges are they facing?
  • Are they overwhelmed with time management?
  • Do they need help mastering a skill or achieving a specific goal?
• What results are they actively working toward?
  • Examples: Landing a job, building a sustainable fitness routine, or growing their audience.

The key to effective coaching is specificity. The more clearly you define your audience and their challenges, the more tailored and impactful your coaching will feel to them.

Identify the Transformation You Provide

Coaching is about delivering meaningful outcomes. Think about the tangible results and emotional benefits your clients will achieve through your guidance.

• What’s their desired result?
  • Example: Helping a solopreneur reclaim 10 hours a week through better time management strategies.
• What’s your unique expertise?
  • Example: Using your background in social media to help Creators consistently grow their following.

Craft a Powerful Transformation

To clearly communicate your value and connect on an emotional level, try this formula:

“I help [specific audience] achieve [specific outcome] by [your method or expertise], so they can [emotional benefit/result].”

Example Transformations:

• “I help busy moms reclaim their time by creating simple, realistic schedules, so they can focus on their family, self-care, and what truly matters.”
• “I guide fitness beginners in building sustainable routines that improve their health, so they can feel confident, energized, and proud of their progress.”
• “I help solopreneurs craft engaging content strategies that grow their audience and attract clients, so they can turn their passion into a thriving business.”
• “I coach job seekers to optimize their LinkedIn profiles and resumes, so they can land their dream jobs with confidence and clarity.”

Why This Step Matters

By defining your niche and transformation, you’ll create coaching sessions that resonate with your audience’s deepest needs. This clarity builds trust, loyalty, and confidence in your expertise.

Step 2: Build a Clear and Irresistible Offer

With your audience’s challenges and desired transformation defined, it’s time to turn those insights into an offer they can’t resist. Your offer is where understanding meets action; it clearly outlines how you’ll help your clients achieve their goals.

Highlight the Transformation

Your offer should focus on delivering the results you promised in Step 1. Use clear, specific language that emphasizes the tangible outcomes and emotional benefits clients will gain from working with you.

Questions to Answer When Crafting Your Offer:

• What results will your client walk away with?
  Example: “You’ll have a polished LinkedIn profile that attracts recruiters.”
• What specific challenge will you help them overcome?
  Example: “You’ll leave with a clear, actionable content strategy tailored to grow your audience.”
• How does your expertise directly help them achieve this transformation?
  Example: “With my experience in fitness coaching, I’ll help you build a sustainable routine that works for your lifestyle.”

Define Clear Deliverables

Make your offer specific by outlining exactly what’s included. Clients want to know what they’re getting for their investment.

Key Deliverables to Include:

1. Actionable Next Steps: Provide a summary or plan that clients can implement immediately.
   • Example: A step-by-step strategy, checklist, or timeline.
2. Session Support Materials: Enhance the value with tools or templates.
   • Example: Customized worksheets, scripts, or templates tailored to their goals.
3. Session Recording or Notes: Offer clients a way to revisit the session for additional clarity.

Craft an Engaging Session Description

Your session description is the first thing potential clients will see, so make it clear and client-focused.

Offer Description Template:

• Who It’s For: “This session is perfect for [specific audience] who want to [specific transformation].”
• What You’ll Do: “In this [duration] session, we’ll focus on [specific goal or challenge].”
• What They’ll Achieve: “By the end, you’ll [specific deliverable or transformation].”

Examples:

• Resume Revamp Session (60 Minutes):
  • Description: “In this session, we’ll refine your resume to showcase your strengths and grab recruiters’ attention.”
  • Outcome: A polished resume ready to land interviews.
• Custom Fitness Plan (45 Minutes):
  • Description: “This coaching call focuses on creating a sustainable workout routine tailored to your lifestyle.”
  • Outcome: A clear, actionable fitness plan you can start immediately.

Focus on Simplicity and Impact

Your offer doesn’t need to solve every problem. Focus on delivering one clear transformation per session to ensure high impact and client satisfaction.

Why This Step Matters

A compelling, well-structured offer sets the stage for a successful coaching business. It communicates your value clearly, attracts the right clients, and ensures your sessions deliver results that resonate deeply with your audience.

Step 3: Set Pricing That Reflects Value

Your pricing communicates the value of your coaching and sets the tone for your professionalism. It should reflect the transformation you’re delivering and align with the results clients can expect.

Anchor Your Pricing to the Transformation

Clients aren’t paying for your time—they’re paying for the outcomes and results your coaching provides. By tying your pricing to the transformation outlined in Step 1, you position your sessions as an investment in their success.

Examples of Value-Based Pricing:

• If your session helps a client land a higher-paying job, emphasize the return on investment:
  • “Invest $200 in this session to position yourself for a $10,000 salary increase.”
• If your coaching helps clients build sustainable routines or strategies, highlight the long-term benefits:
  • “This $150 coaching call will give you the clarity and tools to consistently grow your audience.”

Start Simple, Adjust Over Time

If you’re new to coaching, begin with accessible pricing while you gain experience, testimonials, and confidence. Adjust your rates as demand and expertise grow.

Suggested Beginner Pricing:

• 30-Minute Session: $75–$100
• 60-Minute Session: $150–$200

Why These Rates Work:

• They ensure your time is respected and position you as a professional.
• They avoid attracting clients who undervalue your expertise.
• They give you flexibility to increase rates as your business grows.

Enhance Perceived Value with Bonuses

Boost the value of your sessions by including thoughtful extras that enhance the client experience. These bonuses justify premium pricing and leave clients feeling they’ve received more than expected.

Examples of Value-Adds:

• A customized worksheet or template tailored to their goals.
• A post-session action plan summarizing key takeaways.
• A recording of the session so they can revisit your advice.

Overcoming Pricing Concerns

It’s natural to feel hesitant about charging higher rates, especially when starting out. Here’s why it’s important to value your work:

• Clients Pay for Results, Not Time: They’re investing in the transformation you provide, not the number of minutes you spend with them.
• Pricing Reflects Professionalism: Setting competitive rates shows you take your expertise seriously—and clients will, too.
• Low Rates Can Undervalue Your Brand: Charging too little may attract clients who don’t prioritize your work or follow through.

Why This Step Matters

Setting the right price ensures your coaching is sustainable for you and valuable for your clients. It reinforces your expertise, attracts clients who are serious about transformation, and lays the foundation for a successful coaching business.

Step 4: Set Up a Seamless Booking System with Stan

A seamless booking system is the backbone of your coaching business. It simplifies the process for both you and your clients, ensuring a smooth and professional experience from start to finish. Automation not only saves you time but also creates a polished, stress-free journey for your clients, enhancing their confidence in your coaching.

With tools like Stan, you can streamline scheduling, payment collection, and communication all in one place.

Why Simplicity and Automation Matter

• Save Time: Automation handles the logistics so you can focus on delivering value to your clients.
• Enhance Client Satisfaction: A smooth booking process makes you look professional and reliable.
• Support Promotion: A well-organized system builds trust, making it easier to market your coaching effectively.

How to Set Up Your Coaching Call with Stan

Stan makes it easy to set up your coaching call product and manage every aspect of your booking system. For step-by-step instructions, refer to this Help Doc.

Here’s a high-level overview to get started:

1. Add Your Coaching Call Product

1. Log in to Stan: Sign up for a free trial or log in to your account.
2. Go to My Store: Click + Add Product and select Coaching Call as the product type.
3. Customize Your Offer:
   • Add a title and description highlighting the transformation clients can expect.
   • Upload a professional thumbnail image to make your offer visually appealing.
   • Set your pricing based on the rates defined in Step 3.
4. Collect Client Information: Configure fields to gather details like client goals or specific challenges before the session.

2. Configure Your Availability

Manage your schedule to avoid overbooking and ensure you have time to prepare for each session.

Steps to Configure Availability:

• Sync Your Calendar: Integrate Stan with Google Calendar or Zoom to automatically generate meeting links and reflect your availability.
• Choose Slot Lengths and Time Zones: Define your session duration (e.g., 30 or 60 minutes) and adjust for your local timezone.
• Add Lead Time: Prevent last-minute bookings by setting a buffer period (e.g., 12–24 hours before a session can be booked).
• Include Breaks Between Sessions: Add time before or after meetings to recharge and prepare for the next client.
• Block Off Specific Dates: Use Stan or your synced calendar to mark dates when you’re unavailable.

3. Automate Client Communication

Automation ensures every client receives timely updates and reminders, reducing no-shows and creating a professional impression.

Key Emails to Automate with Stan:

• Confirmation Email: Sent immediately after booking, this email confirms the session details (e.g., date, time, and meeting link).
• Reminder Emails: Send reminders 24–48 hours before the session to ensure clients don’t forget. Include a checklist or preparation tips for added value.
• Follow-Up Email: After the session, send a recap email summarizing key takeaways and encouraging next steps.

Create a Professional Client Journey

A seamless booking system sets the tone for your coaching experience. It eliminates friction for your clients, allows you to work efficiently, and reinforces your credibility as a professional.

For detailed, step-by-step guidance, visit Stan’s Help Doc on Coaching Calls.

Why This Step Matters

Your booking system is the first interaction clients have with your coaching process. A smooth, professional setup builds trust, encourages repeat bookings, and sets you up for long-term success. With Stan, you can automate the logistics and focus on what truly matters—delivering exceptional value to your clients.

Step 5: Promote Your Coaching Calls

Now that your coaching call system is live, it’s time to spread the word and attract clients. Effective promotion ensures your offer reaches the right audience, builds excitement, and drives bookings. The secret to long-term success? Deliver exceptional experiences that generate glowing testimonials and repeat clients (see Step 6).

Announce Your Coaching Calls

Start with a strong announcement across your most active channels, such as Instagram, TikTok, or email. Clearly outline the problem you’re solving, the results clients can expect, and how to book.

What to Include in Your Announcement:

1. The Problem: Address a challenge your audience is facing.
   • Example: “Struggling to land interviews or grow your network? You’re not alone.”
2. The Solution: Position your coaching as the answer.
   • Example: “In this 60-minute session, we’ll revamp your LinkedIn profile to stand out and attract recruiters.”
3. Call-to-Action: Encourage immediate bookings.
   • Example: “Limited spots available! Book today to start seeing results.”

Make Booking Effortless

Your audience should always know where to find your coaching offer. Add a clear CTA in your social media bios, pin it in your top content, and mention it regularly in your stories and posts.

💡 Example: Coach Benny, a breakup and relationship coach, has built a thriving coaching business on Stan by keeping his CTA front and center in his Instagram bio. His profile makes it easy for potential clients to see what he offers and book a session in just a few clicks.

Leverage Social Proof

Client testimonials and success stories build trust and inspire action. Use them to show the tangible value of your coaching.

How to Build and Use Social Proof:

• ✅ Share Client Success Stories: Highlight transformations from past clients, or if you’re just starting, use beta tester feedback.
• ✅ Show “Before and After” Results: Post comparisons of a client’s progress—like an optimized LinkedIn profile or a refined content strategy.
• ✅ Create Short Video Testimonials: A quick clip of a happy client sharing their experience adds authenticity and credibility.

💡 Example: Gabrielle, a dietitian and Creator on Stan, takes social proof to the next level by showcasing a testimonial wall on her 1-on-1 coaching application. This collection of client feedback reassures potential clients that her coaching delivers real, measurable results—helping convert interest into bookings.

Promote Consistently Across Platforms

Integrate your coaching offer into your regular content strategy to keep it top of mind.

Ideas for Content Promotion:

• Social Media Posts: Share tips related to your niche, ending with a call-to-action for your coaching.
  • Example: “5 LinkedIn Mistakes to Avoid” carousel post with: “Need personalized help? Book a session today!”
• Stories or Reels: Showcase behind-the-scenes moments or client results.
• Email Newsletters: Announce your offer with subject lines like: “Ready to Land Your Dream Job? Let’s Work Together.”

Create Urgency and Incentives

Encourage quick bookings by emphasizing limited availability or offering exclusive discounts.

Tactics to Build Urgency:

• “Book now and get 20% off your first session—valid for the first 10 clients!”
• “My calendar is open for the next two weeks only—secure your spot before it fills up!”

Why Promotion Matters

Promotion is the key to filling your calendar, but great coaching experiences are what build momentum. Exceptional sessions lead to testimonials, referrals, and repeat clients, fueling your growth effortlessly.

Step 6: Deliver Exceptional Coaching Call Experiences

Your coaching sessions are where the magic happens. A great experience not only empowers your clients but also generates word-of-mouth referrals and compelling social proof that makes future promotion easier (see Step 5).

Prepare Thoroughly

Preparation is key to delivering value and ensuring each session feels personalized.

How to Prepare:

1. Send a Pre-Call Questionnaire: Collect client details, goals, and challenges in advance.
   • Example Questions:
     • “What’s the biggest challenge you’re currently facing?”
     • “What specific outcome would make this session successful for you?”
2. Review Their Responses: Tailor your session to their unique needs.

Set the Tone for Success

Start the session with a warm welcome and clear agenda to create a productive and comfortable atmosphere.

Steps to Set the Tone:

• Welcome Warmly: Build rapport with a friendly introduction.
• Clarify Expectations: Outline what you’ll cover and confirm their goals.
  • Example: “Today, we’ll refine your LinkedIn profile by optimizing your headline, crafting a new summary, and identifying key skills. Does that sound good?”

Deliver Actionable Value

Focus on solving one specific problem and providing clear, actionable advice that aligns with their goals.

Tips for Providing Value:

• Be Specific: Replace vague suggestions with tailored recommendations.
  • Example: Instead of “You should network more,” suggest, “Reach out to three professionals each week using this script.”
• Use Tools and Examples: Share templates, frameworks, or live demonstrations to enhance understanding.

Wrap Up with a Clear Action Plan

End every session with actionable next steps to ensure your client leaves confident and ready to implement what they’ve learned.

How to Wrap Up:

• Summarize Key Takeaways:
  • Example: “We updated your LinkedIn headline, identified target companies, and outlined your next steps for connecting with recruiters.”
• Assign Actionable Tasks:
  • Example: “Reach out to five people on LinkedIn using the template we discussed.”
• Invite Questions: Make sure they feel confident moving forward.

Follow Up Thoughtfully

A great follow-up reinforces your value and builds a lasting relationship with your client.

Follow-Up Steps:

• Send a Recap Email: Within 24 hours, summarize the session, provide any promised resources, and encourage them to stay on track.
• Encourage Feedback: Ask for testimonials or input to refine your coaching.
  • Example: “I’m so glad you found the session helpful! Would you be open to sharing a short testimonial about your experience?”

Why Client Experience Matters

Exceptional coaching sessions build trust, create loyal repeat clients, and generate testimonials that fuel future promotions. Every session you deliver is an opportunity to strengthen your reputation and grow your business.

Scaling Beyond Coaching Calls

Once you’ve built momentum with one-on-one coaching calls, you may start noticing recurring client needs, common questions, or a growing demand for your expertise. These patterns signal that it’s time to scale—allowing you to serve more people, diversify your income, and create a sustainable business model that benefits both you and your audience.

Here’s how to expand your impact and scale beyond one-on-one sessions:

1. Transition to Group Coaching

Group coaching is the next logical step when you notice recurring themes in your individual sessions. It allows you to help multiple clients simultaneously, maximizing your time while fostering community.

How to Get Started:

• Identify Common Challenges: Pinpoint shared pain points or goals among your clients.
• Design a Program: Outline clear objectives, milestones, and deliverables for your group sessions.
• Start Small: Limit initial group sizes (5–10 participants) to maintain personalization and engagement.

Benefits:

• Reaches more clients in less time.
• Encourages peer-to-peer learning and collaboration.
• Builds momentum for future scalable offers.

Example: A career coach might run a 4-week “Job Search Accelerator” with live weekly sessions, assignments, and Q&A opportunities.

2. Create Digital Products

Digital products let you package your expertise into a scalable format, creating passive income streams that can serve a wider audience.

Ideas for Digital Products:

• Mini-Courses or Workshops: Pre-recorded lessons on focused topics (e.g., “Crafting the Perfect Resume”).
• EBooks or Guides: Comprehensive resources on your area of expertise (e.g., “The Ultimate Job Seeker’s Handbook”).
• Templates or Checklists: Practical tools like content calendars, resume templates, or strategy guides.

Benefits:

• Provides value at a lower price point for clients not ready to invest in coaching.
• Scales indefinitely without requiring additional time after creation.

Example: A marketing coach could sell a $25 “Social Media Strategy Template,” generating income while providing immense value.

3. Launch a Membership Community

Memberships enable you to build recurring revenue while maintaining ongoing engagement with your audience.

How to Start:

• Choose a niche focus (e.g., career development, content creation, or fitness).
• Offer tiered membership levels to cater to different needs and budgets.
• Include exclusive perks like live Q&A sessions, access to resources, and private forums.

Benefits:

• Creates a loyal, tight-knit audience.
• Generates predictable monthly income.

Example: A career coach might launch “The Career Clarity Hub,” offering monthly group calls, resume templates, and networking opportunities.

4. Leverage Tiered Offerings

Offer a range of products and services to cater to clients with varying budgets and needs.

Example Tiers:

• Entry-Level ($10–$50): Digital products like eBooks or templates.
• Mid-Tier ($100–$500): Group coaching programs or live workshops.
• High-Tier ($1,000+): One-on-one VIP coaching packages or mastermind groups.

Why It Works:

• Entry-level products introduce clients to your expertise.
• Premium offerings cater to your most dedicated audience members.

Example: A fitness coach might offer:

• A $20 beginner-friendly meal planning guide.
• A $300 group coaching program for intermediate clients.
• A $2,000 VIP coaching package with personalized training and nutrition plans.

A Sustainable Path Forward

Scaling doesn’t mean losing the personal touch—it means using what you’ve learned to serve more people without burning yourself out. Whether through group coaching, digital products, or memberships, scaling allows you to grow your business while maintaining the quality of your connections.

Start Small, Dream Big

Building a Creator business doesn’t require a massive audience or complex products. It begins with small, intentional steps, steps that coaching calls embody perfectly.

Through one-on-one sessions, you gain insights into your audience’s challenges, build trust, and refine your expertise. Each session is a stepping stone, laying the groundwork for scalable offers like courses, memberships, or digital products.

Starting small doesn’t mean thinking small. Each call builds toward something bigger. By listening to your audience, validating your ideas, and staying curious, you can transform your coaching into a thriving Creator business rooted in genuine connection and value.

Your audience is already looking for guidance—now it’s time to offer them a solution. A single coaching call could be the first step toward transforming your knowledge into income, impact, and long-term success.