You’re ready to turn your creative energy into a tangible income. But then comes the big question: What exactly should you create that will not only resonate but also lead to real profits and a thriving business?
Consider this your map to success.
We’ve embarked on a deep dive, studying 1,000+ digital products to uncover the gems that consistently deliver:
- Digital Downloads
- Online Courses
- Webinars
- 1-on-1 Calls
- Memberships
All of these digital products are lucrative, highly scalable, and surprisingly beginner-friendly. Whether you’re just dipping your toes into the Creator world or ready to scale up, these are your go-to options for building a sustainable income.
To help get you started, let’s walk you through each one and show you how to choose the best product for your Creator business and target audience.
1. Digital Downloads
Best for:
- New Creators testing the waters
- Creators who want to launch fast with minimal tech
- Niche experts packaging specific solutions
Digital downloads, like eBooks, templates, swipe files, and checklists, are some of the most accessible product types around.
They’re great for delivering bite-sized value to your target market. Plus, there’s no waiting around—users receive them instantly, making them an easy sell.
What makes digital downloads so appealing is their “create once, sell forever” model. You invest time upfront to create the product, then sell it repeatedly without extra work. This efficiency is a game-changer for busy Creators.
Priced between $10 and $100, digital downloads convert really well, especially for newer audiences who might not be quite ready to invest in a high-ticket offer.
This is why many Creators use these products in the first stages of their digital product strategy to validate ideas and generate early sales.
For example, a productivity coach could offer a $29 weekly planner template. This low-ticket product can then serve as a gateway to more advanced offers (e.g. courses) later in their digital strategy.
2. Online Courses
Best for:
- Coaches and consultants looking to scale
- Creators with specialized knowledge
- Experts ready to build passive income
Online courses are often the bread and butter of an effective digital product strategy. In fact, they’re usually the main driver of revenue in a six-figure Creator business.
They’re typically structured as multi-video lessons that guide users through learning a skill or process. Prices can range from $50 to $5,000+, depending on the depth of content and the value provided.
Once you’ve recorded and launched your course, it can generate passive income indefinitely, leading to business growth while you sleep.
That scalability is what makes online courses such a powerful revenue stream for Creators.
For instance, a freelance writer could create a $497 course teaching users how to land clients and write high-converting content. After the initial build-out phase, they could promote it through social media and email marketing, potentially earning around $300,000 in a single year!
Online courses not only drive income but also establish you as an authority, creating a lasting impact in your niche.
3. Webinars
Best for:
- Coaches and consultants selling transformative results
- Confident presenters and educators comfortable with live delivery
- Creators promoting existing digital products
Webinars are one of the best hybrids between content and conversion. They’re usually 45 to 90-minute training sessions that deliver valuable insights while subtly pitching a paid product.
They work really well for mid and high-ticket product offers because they build trust super fast.
During the session, attendees see your personality, expertise, and teaching style in real time. So, by the end, they’ll be ready to buy.
Weekly or monthly webinars can be a core element of a successful digital product strategy. This frequency allows you to refine your delivery and boost conversions each time you host one.
Then, once you’ve perfected your pitch, you can automate your webinars to run on demand, creating a consistent, scalable sales engine.
This tactic builds a loyal pipeline of customers through repeated value delivery. Over time, user feedback helps improve your messaging and your overall digital product roadmap, leading to increased product success.
4. 1-on-1 Calls
Best for:
- Creators who thrive on real-time interactions with devoted customers
- Coaches, advisors, and strategists
- Creators building audience trust from the ground up
1-on-1 calls are direct, personalized services hosted in the form of video calls. Usually, they take place on online meeting platforms like Zoom or Google Meet and include:
- Coaching
- Consulting
- Feedback sessions
- Q&As
While conducting 1-on-1 calls isn’t a passive business model, it’s an excellent way to monetize your time.
Due to the tailored nature of these calls, you can charge premium rates ranging from $50 to $500+ per session.
Creators often use these calls to build trust with their target market and gather customer feedback. Direct interactions give you a deep understanding of user needs and their pain points, helping you refine your digital product development and messaging for better retention.
5. Memberships
Best for:
- Community-first Creators
- Creators seeking long-term income stability
- Educators with continuous content
Memberships can also be a key part of your digital product strategy framework. For a recurring monthly fee, they give users access to:
- Exclusive content
- Community groups
- Weekly resources
- Live calls
- Behind-the-scenes insights
The true beauty of memberships lies in their predictability.
Unlike one-off sales, they provide recurring revenue, reducing the pressure to start from scratch each month. As members stay engaged, your income grows steadily, making membership programs very sustainable.
For instance, let’s say you have a $67 per month membership that delivers weekly prompts, group coaching, and monthly guest training. Now, let’s say you have 150 active members. That would equate to more than $10,000 per month in recurring income!
How to Choose Your First Product
If you’re unsure which product best aligns with your robust digital product strategy and matches your business goals, here are some tips:
- If you’re just starting out → Go for a digital download. It’s easy to create, requires absolutely no tech skills, and teaches you how to make your first sale.
- If you have deep expertise and plenty of time → Do some market research to discover your target audience’s needs and use your knowledge to build an online course. This is a great way to generate high-ticket, sustainable income.
- If you’re comfortable presenting → Use webinars to sell your digital products live.
- If you want fast, active income → Offer 1-on-1 calls while you build out your product vision and the rest of your digital product strategy.
- If you’re ready to build a loyal customer base → Launch a membership program focused on long-term value and community.
Sell Your Digital Product With Stan
Ready to turn your product into profit?
That’s where Stan comes in—an all-in-one link-in-bio platform built specifically for digital product Creators like yourself.
Here’s how it works:
- Sign up and create your Stan Store.
- Upload your digital products and add some irresistible product descriptions.
- Add your Stan Store link to your TikTok and Instagram bios.
- Users click your link and land on your Stan Store page where they can browse and buy all of your offerings.
- Users can check out within your Stan Store and you get paid.
It’s as simple as that!
No need to create a store on ecommerce platforms or worry about any third-party tools.
Stan helps you simplify your Creator business, launch faster, and gain a competitive advantage. Sign up for your 14-day free trial today and start generating real revenue.
Start Building a Profitable Digital Product Strategy Today!
Selling digital products is the most effective way to build a profitable, sustainable business based on your skills and knowledge.
From $29 templates to $5,000+ courses, there are plenty of things you can offer to start generating passive income online.
The best part? You don’t need a huge following or any complicated tech to get started. All you need is a winning digital product strategy and the right platform to support you.
Whether you’re publishing your first download or launching your fifth product, Stan is here for you every step of the way.
FAQs
How do I price my first digital products?
When working out the prices for your first products, consider how willing your audience is to pay for what you’re offering. Also, analyze competitor pricing and benchmark your own prices against that. It’s best to start low to validate demand and then increase based on feedback.
What tools do I need to create a digital product?
There are plenty of free tools you can use to create your digital product, such as:
- Canva
- Google Docs
- Notion
- Loom
What’s the biggest mistake new digital product Creators make?
Many Creators spend too much time perfecting their product instead of launching early and iterating based on feedback. Instead, get your product out there, gather feedback, and improve iteratively. Speed to market beats perfection every time.
