TikTok is one of the best platforms for Creator-Entrepreneurs in 2025, offering unmatched reach to build, grow, and monetize your brand.

No matter how many followers you’ve got, you have an incredible opportunity to turn that attention into revenue by selling digital products.

If you haven’t created and promoted a product before, we’ll guide you through the entire process.

This guide breaks down why digital products are perfect for TikTok and outlines the five steps you need to make money on TikTok in 2025.

Let’s get started.

Why Digital Products Are Ideal for TikTok Creators

Digital products are a go-to income stream for TikTok Creators; they’re scalable, low-cost to produce, and super easy to deliver.

On top of that, TikTok’s energy and fast pace make it one of the best platforms for promoting digital products to your audience, perfect for sparking interest in quick, solution-based offers.

With digital goods, there’s no need to worry about shipping, inventory, or fulfillment. All you need to do is create, upload, and sell as many as you can.

This allows you to build a passive income that generates revenue in the background while you focus on creating awesome content.

Start Making Money on TikTok in Five Easy Steps

Now, let’s take a look at how to make money on TikTok with five straightforward, actionable steps.

1. Understand What Your Audience Wants

The first step on the road to monetization involves figuring out what problems your followers have and how you can solve them.

For instance, let’s say you’re a Creator who makes videos about plant-based nutrition. You might notice a recurring theme in your comments and DMs: “How do I get enough protein on a plant-based diet?”.

And just like that, an idea sparks: a recipe e-book packed with delicious, high-protein plant-based meals could be exactly what your followers are looking for.

No matter your niche, your followers are showing up for a reason, and that reason is your ticket to monetization.

If you’re struggling to come up with ideas, take a close look at your DMs and comments. Are many of your followers asking similar questions?

If so, those questions are pointing to a need, and your digital product could be the perfect solution your followers are looking for!

2. Choose the Right Digital Product

After identifying your TikTok audience’s core needs, you need to choose the right format to deliver your solution. Here are some highly popular formats that work really well on TikTok:

• Ebooks and guides: These formats are an excellent way to break down processes step-by-step, perfect for fitness, finance, and business tips.
• Online courses or video training: These allow your audience to go deeper into a topic you already cover with your TikTok videos.
• Templates and tools: Things like calculators, planners, and swipe files are super easy to create and provide real value to potential customers.
• Exclusive content bundles: This includes content like advanced techniques and insider resources that create a sense of exclusivity.

3. Create Your Digital Product

You don’t need to be a technical genius to create a valuable digital product that sells. Making something that delivers tangible results is enough to monetize even a small audience.

When it comes to building your product, there are plenty of simple tools that can help you do it. For instance, you could use Canva to create workbooks or Notion to make templates and planners.

Even screen-recorded tutorials and phone-recorded videos can become part of a mini-course. If it teaches your audience something useful, it has potential.

As you’re creating, keep these simple tips in mind:

• Keep your layout clean
• Provide crystal-clear instructions
• Align the style of your product with your brand

Remember, you’re not trying to win any design awards (although that’d be sweet!). Ultimately, your main goal is to create something that genuinely helps your audience solve a problem, reach a goal, or learn something new. That’s where the real value (and the potential for sales) lies.

4. Promote Your Product With Content That Connects

So you’ve created an amazing digital product that solves a common problem among TikTok users. Now, let’s talk about how to share it with them to maximize sales.

The key to selling products on TikTok is to weave your product promotion into your regular content in a way that feels natural and engaging. Here are some approaches that really resonate:

• Educational TikTok content: Share tips or hacks lifted directly from your product to showcase its value upfront. You can also make use of TikTok’s Q&A feature, where users can ask questions. When you answer, the Q&As are saved on a separate page, giving your followers access to a kind of TikTok FAQ section directly related to you and your product.
• Storytelling: Use your TikTok post to tell a story about how your product helped you transform an aspect of your life.
• Behind-the-scenes: Give viewers a sneak peek into how you created your product or what inspired you to do so.
• Clear CTAs: End every product-related video with a specific call to action that directs viewers exactly where to go, such as “Link in bio for the full guide” or “Check out the template—link is in my bio”. Make it as easy as possible for them to take the next step.

Remember, you don’t need to be constantly pitching your product. The idea is to weave it naturally into your content in the same way as you’d recommend your favorite tool or app.

5. Sell Digital Products With Ease Using Stan

Now, you need to make sure your audience has a smooth and easy way to actually get their hands on your digital products via TikTok.

The traditional way of doing this is to add a link to your bio that takes users to a single product page or a third-party platform like Linktree. But this can sometimes feel a little clunky, right?

Many Creators lose potential sales by sending traffic to single-product pages or general link collections that create confusion and friction. Plus, you have to spend countless hours setting up an ecommerce store, connecting payment processors, and working out how to deliver files.

That’s why Creators are turning to Stan.

It’s an all-in-one storefront that lives right inside your link in bio. All you have to do is upload your digital products, set your prices, and add the shoppable link to your TikTok account bio.

When your followers click that link, they’ll land on your personalized Stan Store, where they can see everything you have to offer in one clear and organized place.

The best part?

Stan handles checkout, delivery, and analytics for you. No Shopify setup. No plug-ins. No tech overwhelm. Just a clean, professional storefront that converts.

Sign up for your 14-day free trial and start selling digital products with Stan!

Start Your TikTok Monetization Journey Today

You’ve got the insights, the ideas, and the know-how. Now is the time to take that leap and start creating digital products your followers will absolutely love, while you generate plenty of passive income in the background.

With Stan, there’s no need to wait. Setting up your storefront takes minutes, so you can start selling straight away. There’s no need to create an ecommerce store or mess around with third-party tools. Just get your product out there and let Stan handle the rest.

FAQs

What other marketing tactics can I use to promote my digital products?

If your products are already generating some revenue, you could invest in TikTok ads to reach a broader audience and drive more traffic. You could also consider collecting email addresses through TikTok (via lead magnets) and using email marketing to nurture leads into sales.

Can I make money through TikTok’s Creator Rewards Program?

Yes, the Creator Rewards Program is a good way to monetize your TikTok account without actually having to sell any products. The program is designed to pay content Creators for making original, premium content.

However, you definitely shouldn’t rely on the Creator Rewards Program as your sole income stream. It should be combined with the revenue you generate from selling digital products to your TikTok followers.

Can I sell digital products on TikTok Shop?

Unfortunately, you can only sell physical products on TikTok Shop. This is one of the reasons so many Creators build a Stan Store and then direct followers to their products directly via a link in bio, rather than using TikTok Shop. To be able to add a link to your bio, your personal account needs to have more than 1,000 followers. Otherwise, you’ll have to switch to a business account to add your link.