TikTok is the perfect platform for digital product creators to build an audience, go viral, and create real impact with bite-sized videos.

But the real question is: How do you turn views into cold, hard income?

While you can’t sell digital products directly on TikTok Shop, there are plenty of effective ways to monetize your TikTok presence with digital offerings.

In this guide, we’ll walk you through exactly how to do this.

We’ll cover the simple path to monetizing on TikTok, how to choose the right digital product, and everything else you need to maximize sales.

Can You Sell Digital Products on TikTok Shop?

There’s no denying that TikTok Shop has been a game-changer for ecommerce. But there’s a catch—it’s built for physical products, not digital ones.

Unfortunately, digital files aren’t supported on TikTok Shop. So, most Creators use a multi-step workaround, which looks like this:

1. Build a website or ecommerce store from scratch.
2. List your digital product there.
3. Include your store link in your TikTok profile bio.
4. Create content and hope that your followers click, navigate, and buy.

Technically, this fix can work. However, it can be incredibly time-consuming and requires a lot of effort.

Why?

Well, setting up a Shopify store isn’t all that straightforward, and fulfillment requires third-party plugins. Plus, traditional ecommerce platforms like WooCommerce simply aren’t built for Creators offering knowledge-based digital products.

But don’t let that discourage you. There’s a better way to sell your digital products on TikTok without the hassle.

The Simpler Path to Monetizing on TikTok

The good news is that you don’t need to set up an ecommerce store to sell digital products on TikTok. All you need is a Stan Store.

Stan is an all-in-one storefront designed specifically for digital Creators. No clunky tech and absolutely no coding.

With Stan, you simply upload your product, set a price, and add your Stan Store link to your TikTok bio. That’s the entire process!

Here’s a breakdown of how it works:

• Your Stan Store becomes your link-in-bio page.
• Visitors can see your digital goods instantly.
• Checkout and delivery happen directly from your Stan Store.
• Stan handles fulfillment behind the scenes and you get paid automatically.
• You can use the built-in analytics feature to keep track of your sales and understand what strategies are working best.

Once your Stan Store is up and running, you can integrate it with any of your existing third-party tools like Google Calendar and PayPal.

It’s fast, seamless, and made for inspiring Creators just like you. Start your 14-day free trial now to see how Stan can help you write your entrepreneurial story.

How to Choose the Right Product for Your TikTok Audience

Now that you know how to use Stan to sell digital products on TikTok, you need to work out what to sell.

If you already have a digital product, you’re ahead of the game. If not, no worries, you’re already sitting on a goldmine.

Creating a digital product is essentially a method of sharing your unique skills, knowledge, and experiences with others who value them.

If you’re struggling to come up with ideas, ask yourself this one key question:

“What problem can I solve for my followers?”.

Then, think about the types of content you could create to achieve this. Here are some examples to get the juices flowing:

• Finance Creators: Investment calculators, budgeting templates, and financial online courses.
• Fitness or Wellness Creators: Workout plans, recipe ebooks, and mindfulness guides.
• Graphic Designers: Digital art and Adobe Illustrator how-to guides.
• Career Coaches: Interview prep kits, resume reviews, and job search strategies.

These product types resonate because they deliver genuine value to TikTok users within specific niches. Remember, you’re not just selling products. You’re helping people change their lives.

Try This Exercise

Here’s a straightforward exercise to help you identify product ideas that will appeal to potential customers:

1. Consider the top three questions you get asked in your DMs and comments.
2. Identify the common themes and problems.
3. Think about how you would answer these questions.
4. Consider how you could package these answers into a product that someone would buy.

For more insights into choosing the right product, check out our guide on how to scale your Creator business with digital products.

Monetization Strategies That Work on TikTok

Once you’ve chosen your product and added it to your Stan Store, it’s time to start driving traffic and converting attention into revenue.

The most important thing to remember is that selling products on TikTok isn’t just about going viral. At its core, it’s all about building trust and strategically guiding viewers to what you offer. To help you get started, let’s look at three proven strategies to monetize your Creator business.

1. Create a Story About Your Product

Creating an emotional connection with your target audience is a fundamental part of your TikTok strategy. Establishing this connection builds trust and encourages followers to click on the link to your product.

So use TikTok videos to tell a story of how your product can take users from point A to point B. Here are some ideas you can use:

• Tell users about your own journey: “I went from the worst shape of my life to the best shape of my life in 90 days, and I’ve created a plan that’ll help you do it too”.
• Share what inspired you to create your product.
• Show testimonials, screenshots, and reviews from people who have already used your product to help them achieve their goals.

2. Create a Content Funnel

While individual TikTok videos can be effective, a series of strategically connected videos creates a truly powerful impact.

The aim is for each video to take the user one step closer to buying your product. This is known as a content funnel or sales funnel, and it has three stages:

1. Awareness: At this stage, users are unaware of your product and how it can help them solve a pain point.
2. Consideration: Users know about your product, but they’re not quite ready to buy it. They need additional information and are comparing options.
3. Conversion: Finally, users are convinced your product is the ideal solution and are ready to buy.

Here’s how to create videos that appeal to users in each stage and move them further along the funnel:

1. Awareness stage content: Educational videos that raise awareness of a specific problem. For example, a video about “The 3 bad habits that are ruining your workout routine“.
2. Consideration stage content: Informative videos that show how your product helps users overcome these problems. For instance, “Everything I wish I knew before I started training”.
3. Conversion stage content: Videos that address any objections and highlight the true value of your product. For example, “The $25 workout plan that fixes your inconsistent routine”.

3. End Every Video With a Clear Call-to-Action

The last few seconds of every video should include a call-to-action (CTA) telling your followers how they can get your product. It doesn’t need to be complicated. In fact, the simpler, the better.

Most importantly, your CTA should feel organic and connected to your video’s content. The last thing you want is for it to sound too “salesy” or out of place. So, use straightforward, compelling language, like:

• “Click the link in my bio to get the checklist from my Stan Store”.
• “I made a comprehensive guide to help you out—check out the link in my bio”.
• “Ready to get started? Click the link in my bio for the full list of recipes”.

Final Thoughts

Although you can’t sell digital products directly through TikTok Shop, you can still use the platform to promote your offerings and drive sales.

With the right product in place, simply add your Stan Store link to your TikTok bio. Then, by implementing the strategies outlined in this guide, you can convert views into income in just a few clicks.

Sounds good? Sign up for Stan Store today and we’ll be with you through every step of your journey.

FAQs

Is it worth buying TikTok ads for my digital products?

TikTok ads can be worth it if your products are already selling well. Essentially, they’re best for scaling proven offers. But if you haven’t yet validated your product, it’s best to focus on organic content. Ads can amplify success, but they won’t fix something that isn’t working.

Can TikTok trends help me sell digital products?

Yes, absolutely! Creating videos based on current TikTok trends is a great way to increase visibility and drive traffic to your Stan Store. Just bear in mind that the content of your videos should still be relevant to your product rather than simply capitalizing on trend popularity without context.

Is my Stan Store product description important for driving conversions?

Definitely! A well-crafted Stan Store product description can turn an intrigued visitor into a paying customer. Here are some tips for writing yours:

• Lead with a problem (pain point) and a solution.
• Highlight the benefits of your product in addition to its features.
• Always include a compelling CTA.