{"id":10573,"date":"2026-08-28T08:39:47","date_gmt":"2026-08-28T08:39:47","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=10573"},"modified":"2026-08-28T08:39:49","modified_gmt":"2026-08-28T08:39:49","slug":"nina-fuji","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/nina-fuji\/","title":{"rendered":"How Nina Paid Off Six Figures in Student Loans With a $45 Japan Guide"},"content":{"rendered":"\n
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TL;DR<\/h2>\n

Nina is an ER nurse who was $150,000 deep in student loans. On August 5th, she launched a 53-page Japan travel guide on Stan Store for $45. Within two hours, she passed her $10,000 goal. Two weeks later, she hit $85K in sales. Now, three weeks after launching, she’s paid off over $100,000 in debt from her guide.<\/p>\n<\/div>\n\n\n

Nina Fuji<\/a> is a Seattle-based ER nurse who has spent the last year posting online, sharing her experience as someone who\u2019s half Japanese and has traveled Japan extensively.<\/p>\n\n\n\n

She\u2019d never monetized her content before, but the weight of juggling a rigorous full-time nursing job, content on her days off, and $150,000 in student loan debt was becoming challenging. So on August 5th, Nina packaged everything she knew about Japan into a 53-page travel guide and put it on Stan Store<\/a> for $45 with a goal of earning $10,000.<\/p>\n\n\n\n

Three weeks later, she\u2019s made over $100,000\u2014with a new goal to pay off her student loan debt in full by the end of the month. But to understand how she got here, let’s rewind.<\/p>\n\n\n\n

Posting Between ER Shifts With $150K in Debt<\/h2>\n\n\n\n

Nina started posting on TikTok<\/a> and Instagram<\/a> one year ago after one of her friends told her she thought she\u2019d be good at it, and that people can make a lot of money on social media.<\/p>\n\n\n\n

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\n \u201dI have SO much student debt and life is expensive in Seattle, so I figured I had nothing to lose (except for maybe being a bit embarrassed that my friends would see).\u201d <\/div>\n\n <\/div>\n\n\n

At first, Nina didn\u2019t know where to start. Nursing content seemed overdone. Japan content felt oversaturated. And when she tried making her dog famous to avoid showing her own face on camera, it didn\u2019t work.<\/p>\n\n\n\n

So she began talking to the camera about her identity being half Japanese, which people seemed to resonate with. She\u2019d post videos speaking \u201cJapanglish,\u201d brain-dump everything she knew about visiting Japan, and share relatable stories about being biracial.<\/p>\n\n\n\n

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