{"id":10678,"date":"2026-09-11T11:26:55","date_gmt":"2026-09-11T11:26:55","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=10678"},"modified":"2026-09-11T11:26:57","modified_gmt":"2026-09-11T11:26:57","slug":"ellie-frazier","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/ellie-frazier\/","title":{"rendered":"How Ellie Made Over $185K in Two Weeks From Her First Digital Download"},"content":{"rendered":"\n<div class=\"stan-tldr-box\" style=\"background-color: #EEF1FC;\">\n    <h2 class=\"title\">TL;DR<\/h2>\n    <p>Ellie Frazier made over $185,000 in two weeks by launching her first digital download on Stan Store. For years, she&#8217;d struggled to monetize her audience while paying off $25,000 in credit card debt. That all shifted when she stopped chasing virality and started sharing meaningful content about her own life. Here\u2019s how Ellie turned everything she\u2019s learned about social media into a revenue stream she owns and can earn from on repeat.<\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Lifestyle Creator and professional hypegirl <a href=\"https:\/\/stan.store\/elliewfrazier\" target=\"_blank\" rel=\"noreferrer noopener\">Ellie Frazier<\/a> has built an audience of 270,000+ followers across <a href=\"https:\/\/www.instagram.com\/elliewfrazier\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> and <a href=\"https:\/\/www.tiktok.com\/@elliewfrazier\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> around home tips, day-in-the-life vlogs, and how to successfully grow a brand online. But for the first two years, she struggled to monetize it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She eventually figured out how to make money from brand deals and platform payouts, and started offering coaching calls and profile audits. But every income stream cost her time\u2014so there was a limit to how much she could earn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is, until August 27, when she launched her first digital download on <a href=\"https:\/\/stan.store\/elliewfrazier\" target=\"_blank\" rel=\"noreferrer noopener\">Stan Store<\/a> and made over $185,000 in sales in just two weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, Ellie&#8217;s sharing what led to her milestone launch and what\u2019s next for her.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/09\/Meet-Ellie-Frazier-1024x576.jpg\" alt=\"Meet Ellie Frazier\" class=\"wp-image-10683\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/09\/Meet-Ellie-Frazier-1024x576.jpg 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/09\/Meet-Ellie-Frazier-300x169.jpg 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/09\/Meet-Ellie-Frazier-768x432.jpg 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/09\/Meet-Ellie-Frazier-1536x864.jpg 1536w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/09\/Meet-Ellie-Frazier-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">From $25K in Debt to $185K in Sales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At 23, Ellie had maxed out her credit cards. She owed over $25,000 and couldn\u2019t picture a version of her life where grocery shopping didn\u2019t come with a running tally in her head. Newly married and determined to get out of debt, she and her husband budgeted hard and ran multiple side hustles at a time. Ellie treated content like one of them, posting every day to build her audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It took two years of trial and error to figure out what worked, but the journey taught her a lot about growing and monetizing an audience. So for her first digital download, she packaged everything she&#8217;d learned into a workbook: <a href=\"https:\/\/stan.store\/elliewfrazier\/p\/everything-i-know-about-social-media-live-now\" target=\"_blank\" rel=\"noreferrer noopener\">Everything I Know About Social Media<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She chose to sell it on Stan Store, so she didn\u2019t lose weeks to coding or piecing together tools. Stan gave her a sleek link in bio store and a simple way for people to buy it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Within 24 hours of launching, the workbook brought in over $77,000. And in the two weeks since, she\u2019s earned over $185,000.<\/strong><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DcmKeq_hjHj\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DcmKeq_hjHj\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote>\n<script async onerror=\"var a=document.createElement('script');a.src='https:\/\/iframely.net\/files\/instagram_embed.js';document.body.appendChild(a);\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s the first time Ellie&#8217;s earned money she doesn&#8217;t have to trade her time for.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cNone of this was ever part of my plan. I had a job, a camera, and something to say. Stan just made it possible to sell what I already knew without needing a team or a developer or a huge budget.\u201d        <\/div>\n\n        <\/div>\n\n\n<h2 class=\"wp-block-heading\">Q&amp;A with Ellie Frazier<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this Q&amp;A, Ellie shares the backstory behind her Creator journey, her biggest wins, and what she\u2019s working on next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What inspired you to start posting content in the first place?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I started posting because I was in my first big girl job out of college and nobody online was talking about that part of life. Everyone online was either a full-time creator or building some huge business, and I was just a normal girl in Greenville with a 9-5, one vacation a year, and a lot of credit card debt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So I started filming my day-to-day life. But to be honest, it took two whole years of sharing before I learned what worked. I spent way too much time in the trial-and-error phase before realizing that people resonated with people\u2019s real stories\u2014not just the highlight reel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I started opening up about my credit card debt as a 23-year-old, and everything started changing after that.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Dbn5dC5CobN\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Dbn5dC5CobN\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote>\n<script async onerror=\"var a=document.createElement('script');a.src='https:\/\/iframely.net\/files\/instagram_embed.js';document.body.appendChild(a);\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">The moment I decided to really go for it was when brands started reaching out before I ever pitched myself to anyone. Bona, Fairlife, S\u00e9zane, Simon Malls, and L&#8217;Or\u00e9al all reached out to me organically. I was sitting at around 22K on Instagram and 55K on TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I remember thinking, \u201cOkay\u2026this is really happening. I think I could make real income from this.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I signed with management right after that. Now, I\u2019m at 270,000+ across platforms and am learning more about how to show up authentically and purposefully every single day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Once you were ready to start selling, what made you choose to run your business on Stan Store?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I kept seeing it in other Creators\u2019 bios. Every time I clicked someone\u2019s link and landed on a store that was aesthetically pleasing and easy to navigate, it was Stan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What sold me was that when I was finally ready to build a digital product, I didn\u2019t have to build anything. I had things I wanted to sell, and I did not want to spend three weeks figuring out a checkout page. I wanted a link, a price, and a way for people to buy. That was it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s been your biggest win so far?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Launching <a href=\"https:\/\/stan.store\/elliewfrazier\/p\/everything-i-know-about-social-media-live-now\" target=\"_blank\" rel=\"noreferrer noopener\">Everything I Know About Social Media<\/a> on August 27th was an insane win for me as a business owner and Creator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I ran a waitlist for four or five days before the launch, closed it at midnight, and sent out the email at 6 am while I was on a plane to Dallas. I landed, turned my phone off airplane mode, and it had already gone better than I pictured in my head. I sat in the airport just watching the purchases come in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Around 1,515 people own the workbook now, and it brought in $77,408 in revenue on launch day. I still can\u2019t fully wrap my head around that one!!!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which of your offers has been the most fulfilling?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Honestly, probably the workbook. It&#8217;s 10 modules, 39 exercises, 142 questions, and 5 interactive calculators. It&#8217;s not a course you watch\u2014you sit down and work through it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Someone at zero starts at the beginning, and someone at 10K can jump into the middle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason it means so much is that it\u2019s my whole story in one place. Every mistake, everything I wish someone had told me, every rate I got wrong before I figured it out. I\u2019m in it, first person, the whole way through. People message me screenshots of their answers, and that gets me every time.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Dc17WXFi_FR\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Dc17WXFi_FR\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote>\n<script async onerror=\"var a=document.createElement('script');a.src='https:\/\/iframely.net\/files\/instagram_embed.js';document.body.appendChild(a);\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/stan.store\/elliewfrazier\/p\/book-a-11-call-with-me-tpe9gmiv\">Coaching calls<\/a> are a close second. Those are so personal. One call, and someone walks away knowing exactly what to fix (and we become internet friends).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Now that you\u2019ve had such a successful first launch, what\u2019s next for you?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m building a community and giving it to every single person who already bought the workbook\u2014100% free. All 1,515 of them. I didn\u2019t want to sell it as another monthly thing. I wanted it to be part of what they already paid for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019ll have a Q&amp;A space and a live monthly session with me. Buying a workbook and then being on your own is the part I wanted to fix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m also shifting what I post. I\u2019m moving slightly away from income and earnings content because I think people are tired of it\u2014and I don\u2019t want to be that girl, honestly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My new series will be 60-second videos on big life stuff I have opinions about and experience in: Adult friendship, saving for retirement, planning for a baby. The first one is on adult friendships. I want to be useful to people who have zero interest in ever being a Creator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ll still intuitively share Creator-forward content, but I want to make sure I\u2019m offering value to people who started the journey with me when it was just day-in-the-life content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Any advice for other Creators who want to monetize?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re sitting on something you know how to do, put a price on it and put it in your storefront. Your knowledge and life experience are valuable to someone a few steps behind you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to turn what you know into your first sale?<\/strong> <a href=\"https:\/\/join.stan.store\/elliewfrazier?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=ellie-frazier\" target=\"_blank\" rel=\"noreferrer noopener\">Set up your Stan Store<\/a> and launch a digital download\u2014just like Ellie.<\/p>\n\n\n<div class=\"blog-post_content follow-social-media\">\r\n    <h4 class=\"title-md u-weight-500\">\r\n      Follow Ellie\u2019s journey:    <\/h4>\r\n\r\n    <ul class=\"blog-social\">\r\n                <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/www.instagram.com\/elliewfrazier\/\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/01\/instagram-1.svg\" \r\n                alt=\"instagram icon\"\r\n              >\r\n              Instagram            <\/a>\r\n          <\/li>\r\n                    <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/www.tiktok.com\/@elliewfrazier\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/01\/tiktok-1.svg\" \r\n                alt=\"tiktok icon\"\r\n              >\r\n              TikTok            <\/a>\r\n          <\/li>\r\n                    <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/stan.store\/elliewfrazier\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/01\/cropped-Stan-Icon.jpg\" \r\n                alt=\"Stan Icon\"\r\n              >\r\n              Stan Store            <\/a>\r\n          <\/li>\r\n              <\/ul>\r\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lifestyle Creator and professional hypegirl Ellie Frazier has built an audience of 270,000+ followers across Instagram and TikTok around home tips, day-in-the-life vlogs, and how to successfully grow a brand online. But for the first two years, she struggled to monetize it. She eventually figured out how to make money from brand deals and platform [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-10678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-and-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Ellie Made Over $185K in 2 Weeks From A Digital Download<\/title>\n<meta name=\"description\" content=\"Find out how Ellie Frazier went from struggling to monetize her audience to making $185K+ in her first digital download launch on Stan Store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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