{"id":11060,"date":"2026-10-07T07:04:04","date_gmt":"2026-10-07T07:04:04","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=11060"},"modified":"2026-10-07T07:04:06","modified_gmt":"2026-10-07T07:04:06","slug":"alycia-sullivan","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/alycia-sullivan\/","title":{"rendered":"How Alycia Turned $60 Audits Into $1 Million in Sales"},"content":{"rendered":"\n
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TL;DR<\/h2>\n

Alycia Sullivan was a stay-at-home mom making lifestyle content for fun when she discovered TikTok Shop. After earning $20K from one video, she began studying why people buy\u2014teaching others how to sell on TikTok Shop, too. Today, she’s earned millions in commissions, $1 million in Stan Store sales, and was named Creator Coach of the Year.<\/p>\n<\/div>\n\n\n

Alycia Sullivan<\/a> is a Creator, coach, agency owner, and tech founder who teaches people how to understand buying behavior. In the last few years, she’s become one of the most recognized voices on TikTok Shop, helping thousands of Creators earn on the platform while making millions from it herself.<\/p>\n\n\n\n

Her work has earned her the title of Creator Coach of the Year. And it ignited a whole new online business, bringing in over $1 million in Stan Store sales across her digital offers.<\/p>\n\n\n\n

Now, Alycia’s sharing how she got started, turned TikTok Shop into a million-dollar business on Stan Store<\/a>, and what she’s building next.<\/p>\n\n\n\n

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\"Alycia<\/figure>\n\n\n\n

From a $20K Video to Million Dollar Milestones<\/h2>\n\n\n\n

Alycia never set out to be an entrepreneur. She was a stay-at-home mom who loved creating lifestyle content and simply followed her curiosity. When TikTok Shop launched, Alycia had already built a following and was earning through LTK and Amazon affiliates\u2014making great money doing it.<\/p>\n\n\n\n

She knew a ton about affiliate marketing, but TikTok Shop behaved differently. Four months into experimenting with it, one video made her $20K in commissions.<\/p>\n\n\n\n

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\n \u201cThat was my holy shit moment…I genuinely couldn\u2019t believe what had just happened. My first thought was, I need to understand this. My other thought was, people need to know this is happening.\u201d <\/div>\n\n <\/div>\n\n\n
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Alycia poured herself into studying TikTok Shop\u2014breaking down the messaging, timing, data, and consumer behavior, looking for patterns she could repeat. She didn’t wait until she had it figured out to start talking about it. Instead, she documented what she was testing in real time, telling others about the opportunity and the strategies that worked for her.<\/p>\n\n\n\n

\u201cThe more I learned, the more I shared. The more I shared, the more I watched other people apply it and get results, too,\u201d Alycia explains.<\/p>\n\n\n\n

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\"Alycia<\/figure>\n\n\n\n
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Eventually, people started asking for more help. So she set up a Stan Store and began selling profile audits for $60.<\/p>\n\n\n\n

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\n “Stan gave me a really simple place to take something I had been giving away from my brain for free and turn it into my first real offers.” <\/div>\n\n <\/div>\n\n\n
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That first offer has since grown into a coaching program, a community called The Collective<\/a>, an agency, and Creator HQ<\/a>\u2014the software she’s building now.<\/p>\n\n\n\n

Along the way, Alycia has earned millions in TikTok Shop commissions, become one of QVC’s top sellers, and passed $1 million in Stan Store sales.<\/p>\n\n\n\n

Now she\u2019s working on the same problem she started with: understanding what makes people buy, and sharing those insights with other Creators at scale.<\/p>\n\n\n\n

Q&A with Alycia Sullivan<\/h2>\n\n\n\n

In this Q&A, Alycia shares the story behind her success, her biggest wins, and what she\u2019s working on next.<\/p>\n\n\n\n

What inspired you to start posting content in the first place?<\/h3>\n\n\n\n

It started as a hobby. I was creating lifestyle content, went viral a few times, and became fascinated with figuring out how to replicate it. Eventually, I was consistently going viral, grew my audience to over half a million followers and 28 million likes, and was having so much fun with it.<\/p>\n\n\n\n

Then one day, I discovered affiliate marketing. I could make two viral videos\u2014one would convert like crazy, and the other wouldn\u2019t sell anything. That fascinated me. I knew there were patterns there, and I knew I had it in me to figure them out.<\/p>\n\n\n\n

So I hyper-fixated. I studied the videos, the consumers, messaging, psychology, and data. I started recognizing patterns across affiliate content and understanding not only why people buy, but when they buy\u2014how seasons, life moments, and timing can completely change the way someone responds to a product or message.<\/p>\n\n\n\n

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@tiktokshopwithalycia<\/a>

\u201cShe\u2019s so lucky.\u201d \u201cIt\u2019s easy for her, she\u2019s a top creator.\u201d \u201cShe\u2019s favored by the algorithm.\u201d No babe, I just didn\u2019t give up. I didn\u2019t expect results on day one. I learned to love the process. I failed more times than I won, and I kept going anyway. I kept figuring it out, and now I\u2019m bringing everyone I can with me. This was never just about money. Somewhere in this journey, I found me. I found my voice. I learned how to love myself again. I found best friends that lifted my higher than anyone in my life ever has. I started in the middle of postpartum, in the trenches, with three under three and every excuse in the world to quit. But deep down, I knew I was made for more. I found Jesus in this journey. I found faith. I found the belief that I was worthy of everything God placed on my heart. I\u2019m not perfect. I\u2019m not the best. I wasn\u2019t the first. I was just consistent. I refused to let negativity take me out of the game. A lot of people don\u2019t like me anymore because of my success, and it is what it is. But it wasn\u2019t always like this. I was once overlooked. I was on food stamps. I lived paycheck to paycheck. There were no handouts. That is exactly why I\u2019m so passionate about teaching and helping people rise. I\u2019ll never forget what it feels like to need a way out. I was always told, when you make it to the top, send the ladder back down. Success is not just what you make. It\u2019s who you become and how you help others along the way. God is so good. I\u2019m so thankful. And the most beautiful part is, this is still only the beginning. From my first TikTok, to sold out mastermind events. Thank you to those who trusted me with your journey.\ud83e\udd0d\ud83d\ude4f\ud83c\udffd #tiktokshop<\/a> #evolutionpro<\/a> @Evolution \ud83d\udddd\ufe0f thank you for changing my life. <\/p> \u266c original sound – \u02d7\u02cf\u02cb m a x \u02ce\u02ca\u02d7<\/a> <\/section> <\/blockquote>