{"id":4085,"date":"2025-11-03T21:12:34","date_gmt":"2025-11-03T21:12:34","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=4085"},"modified":"2026-03-25T16:53:39","modified_gmt":"2026-03-25T16:53:39","slug":"black-friday-for-creators","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/black-friday-for-creators\/","title":{"rendered":"BFCM for Creators: How to Turn Attention into Customers (Without 70% Off)"},"content":{"rendered":"\n
\n

TL;DR<\/h2>\n

Black Friday and Cyber Monday aren\u2019t just for big retailers anymore\u2014they\u2019re a huge opportunity for digital product Creators to boost visibility, sales, and audience trust. Whether you offer templates, courses, or coaching, you can make the most of the weekend by planning early, teasing your offer, and using smart strategies like bundles, bonuses, and limited-time events instead of deep discounts. Even if you don\u2019t make a sale, showing up strategically builds momentum and turns attention into long-term growth.<\/em><\/p>\n<\/div>\n\n\n

\n\n\n\n
<\/div>\n\n\n\n

Black Friday and Cyber Monday aren\u2019t just for big-box retailers anymore. <\/p>\n\n\n\n

These days, everyone<\/em> is running a deal, from course Creators to membership founders to people selling Notion templates<\/a> and coaching sessions<\/a>. And if you sell digital products<\/a>, these few days can be an incredible opportunity to get eyes on them, connect with new people, and turn one-time buyers into long-term fans.<\/p>\n\n\n\n

Last year, Lara Acosta made over $40,000 in just 4 days<\/a> from a Black Friday campaign.<\/p>\n\n\n\n

For digital Creators, this is the real opportunity of Black Friday. Yes, it\u2019s obviously a great time to ramp up sales through discounts, but it\u2019s also a moment when the world is paying attention.  <\/p>\n\n\n\n

The problem is, you don\u2019t want to slash your prices so much that it cheapens your work. You\u2019ve spent months (maybe years<\/em>) building your offers, your reputation, and your brand, so a 70% off sale just doesn\u2019t sit right. <\/p>\n\n\n\n

At the same time, you don\u2019t want to miss out on the collective energy that BFCM brings.<\/p>\n\n\n\n

So how do you take part without feeling like you\u2019ve sold your soul to the discount gods?<\/p>\n\n\n\n

Why BFCM Is a Big Deal for Digital Creators <\/strong><\/h2>\n\n\n\n

Every year, more and more people are using BFCM as a chance to invest in themselves. As well as self-care, that might mean buying an online course, grabbing a business template, or joining a membership that helps them grow.<\/p>\n\n\n\n

While we don\u2019t have public figures showing exactly how much of Black Friday\u2019s $10.8 billion in online sales went to courses or digital tools, the scale of that number itself is a signal: there\u2019s massive buyer energy in the online space. <\/p>\n\n\n\n

If people are spending literally billions online in a day, there\u2019s room for a slice of that spend to land in your digital product corner\u2014particularly if you plan in advance.<\/p>\n\n\n\n

There are also very clear signs that attention builds as we get nearer the busy shopping holiday. Since mid-August, searches for Black Friday\/Cyber Monday deals have climbed about 15% every week and 70% of the \u201cBlack Friday\u201d<\/a> shopping-related search volume happens in the weeks before the day itself. <\/p>\n\n\n\n

That signals people are already in mindset mode. They\u2019re browsing and they\u2019re comparing. It\u2019s the perfect time for Creators to ride the wave.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
\"Stan<\/a><\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Even if you\u2019re not planning a big discount, showing up during Black Friday weekend keeps you visible while everyone\u2019s paying attention. And this visibility in itself can be just as valuable as a big leap in sales. It\u2019s a great opportunity for new people to discover and follow you\u2014people who might then go on to become loyal fans months down the line. <\/p>\n\n\n\n

And, even though the buzz starts weeks before the big event, you don\u2019t need to spend that long building a complex funnel to take advantage of it. <\/p>\n\n\n\n

With platforms like Stan<\/a>, you can spin up a limited-time offer, bonus, or event in minutes so you can make the most of the BFCM buzz. <\/p>\n\n\n\n

Prepping For BFCM: Build Anticipation Early <\/strong><\/h2>\n\n\n\n

Like with anything, failing to prepare is preparing to fail, especially with something like BFCM that relies on some semblance of a plan if you want to stand out. <\/p>\n\n\n\n

I like to think of it as \u201cbuilding a moment.” <\/p>\n\n\n\n

Do this by teasing your audience in late October and early November with behind-the-scenes clips of what you\u2019re working on. You can drop hints about something exciting coming soon, <\/em>or set up a countdown of VIP waitlists for early access. <\/p>\n\n\n\n

This is where your tools come in handy. Use Stan’s Email Broadcast<\/a> to send a \u201csomething\u2019s coming\u201d email to your subscribers. Set up Instagram AutoDMs<\/a> to automatically message anyone who comments on your teaser post, giving them the inside scoop (and grow your email list while you\u2019re at it).<\/p>\n\n\n\n

Here\u2019s a quick prep checklist to make sure you\u2019re ready when the buzz kicks off:<\/p>\n\n\n\n