{"id":4393,"date":"2025-11-19T15:54:05","date_gmt":"2025-11-19T15:54:05","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=4393"},"modified":"2026-03-28T17:42:10","modified_gmt":"2026-03-28T17:42:10","slug":"katie-xu","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/katie-xu\/","title":{"rendered":"How This Duke Student Built A Six-Figure Coaching Business on TikTok"},"content":{"rendered":"\n<div class=\"stan-tldr-box\" style=\"background-color: #EEF1FC;\">\n    <h2 class=\"title\">TL;DR<\/h2>\n    <p><em>When Duke student Katie Xu took a gap year to focus on content creation, she never expected it to turn into a six-figure business. But after going all in on her social content and launching her Stan Store, she turned her love for brand strategy into a booked-out Creator coaching business that fits into her demanding academic schedule. Find out how she did it.<\/em><\/p>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Balancing college with Creator-Entrepreneurship isn\u2019t easy\u2014but for <a href=\"https:\/\/www.tiktok.com\/@katiexsocials\" target=\"_blank\" rel=\"noreferrer noopener\">Katie Xu<\/a>, it\u2019s become the norm. Between lectures and late-night study sessions at Duke University, she\u2019s built a six-figure Creator education brand from the ground up.<\/p>\n\n\n\n<p>But it didn\u2019t happen by chance. It happened because Katie dared to step away from conventional paths and pursue her passions. What started as a gap year project has grown into a sustainable business that has helped hundreds of thousands of Creators find their voice online.<\/p>\n\n\n\n<p>Katie\u2019s journey hasn\u2019t been effortless. But with grit, creativity, and <a href=\"https:\/\/stan.store\/katiexsocials\" target=\"_blank\" rel=\"noreferrer noopener\">her Stan Store<\/a>, she\u2019s designed a fulfilling business that fits into her busy schedule. Discover how she turned her creative passions into a six-figure Creator business in just one year using Stan.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How This Duke Student Makes 6 Figures on TikTok\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/Ww2krqKi5NI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge: Balancing College Life and a Creator Career<\/strong><\/h2>\n\n\n\n<p>Katie has been experimenting with content creation since she was 10 years old, posting her first YouTube videos before most kids her age even had accounts. But as she got older, she stopped seeing it as a viable path forward.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cI was definitely a people pleaser when I was younger, and I didn\u2019t really let myself make decisions for my own life. I focused a lot on my resum\u00e9 and getting into a good college.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It wasn&#8217;t until after her first year at Duke, when she began handling a startup&#8217;s social media, that she fell back in love with the strategy and creativity of brand building.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            &#8220;After that summer, I started making my own content again.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This renewed passion led her to take a gap year from college to pursue content creation and consulting full-time. She started documenting her entrepreneurial journey and helping other Creators and business owners refine their social media presence.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-6388d5dc\"><\/div>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-6388d5dc\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cr6D7dVAUw-\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote>\n<script async onerror=\"var a=document.createElement('script');a.src='https:\/\/iframely.net\/files\/instagram_embed.js';document.body.appendChild(a);\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As her audience grew, her content focus naturally evolved into sharing social media tips and personal branding advice. But even as she gained clients and momentum, she questioned her expertise\u2014especially as a student.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            &#8220;I didn&#8217;t really feel like I had a voice. I just had a lot of struggle with imposter syndrome, and I still experience it all the time. Feeling like I&#8217;m not an expert.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When she returned to Duke, the pressures of entrepreneurship became overwhelming. Balancing exams, deadlines, and client calls left little room for creative thinking. Her bandwidth felt stretched thin, and she wondered if she could keep her business going.<\/p>\n\n\n\n<p>To move forward, Katie needed a frictionless way to run her business. Something that could work in the background and allow her to grow on her own terms while finishing her degree.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Solution: Streamlining Her Business with Stan<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/large-CreatorSpotlight_KatieXu_image01-1024x576.jpg\" alt=\"Katie Xu Stan Store\" class=\"wp-image-4635\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/large-CreatorSpotlight_KatieXu_image01-1024x576.jpg 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/large-CreatorSpotlight_KatieXu_image01-300x169.jpg 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/large-CreatorSpotlight_KatieXu_image01-768x432.jpg 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/large-CreatorSpotlight_KatieXu_image01.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That\u2019s when Katie found Stan. It laid the foundation for her Creator business, giving her the tools she needed to start small, experiment, and land more clients through instant calendar bookings.<\/p>\n\n\n\n<p>By bringing everything into one simple storefront, she could finally focus on school while her business continued to run in the background.<\/p>\n\n\n\n<p>She set up <a href=\"https:\/\/stan.store\/katiexsocials\" target=\"_blank\" rel=\"noreferrer noopener\">her Stan Store<\/a> and launched her first offer: <a href=\"https:\/\/stan.store\/katiexsocials\/p\/book-a-11-coaching-and-strategy-call-with-me\" target=\"_blank\" rel=\"noreferrer noopener\">one-hour strategy calls<\/a> for aspiring or seasoned Creators who felt stuck in a creative rut and needed guidance on their content strategy.<\/p>\n\n\n\n<p>Now, Katie considers Stan an essential part of her brand\u2014a single link that houses all her offers and lets her keep more of every sale.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            &#8220;I made my first dollar online through Stan. It really sparked my entrepreneurial journey and gave me the tools that I needed to start really small, start testing, and see who would be interested in what sort of messaging I could have online.&#8221;        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Results: From Gap Year to Six Figures In One Year<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"469\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/CreatorSpotlight_KatieXu02-1.jpg\" alt=\"Success by the numbers Katie Xu\" class=\"wp-image-4637\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/CreatorSpotlight_KatieXu02-1.jpg 1000w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/CreatorSpotlight_KatieXu02-1-300x141.jpg 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/CreatorSpotlight_KatieXu02-1-768x360.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In just one year, Katie scaled her business to six figures using Stan. Now, she has built an audience of over <a href=\"https:\/\/katiexu.substack.com\/subscribe\" target=\"_blank\" rel=\"noreferrer noopener\">850 email subscribers<\/a> and more than 160,000 followers across <a href=\"https:\/\/www.tiktok.com\/@katiexsocials\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> and <a href=\"https:\/\/www.instagram.com\/katiexsocials\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>.<\/p>\n\n\n\n<p>But her success goes far beyond numbers. Katie has reignited the creative spark she had as a child and turned it into new opportunities. From working with clients she admires to speaking at <a href=\"https:\/\/www.instagram.com\/reel\/DHBrluXASwD\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\">SXSW<\/a>, she\u2019s built a life she never imagined\u2014all because she decided to bet on herself.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div style=\"height:20px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-62aae154\"><\/div>\n\n\n\n<div style=\"height:100px;width:50px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b30579f5\"><\/div>\n\n\n\n<div style=\"height:20px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-62aae154\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DHBrluXASwD\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DHBrluXASwD\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote>\n<script async onerror=\"var a=document.createElement('script');a.src='https:\/\/iframely.net\/files\/instagram_embed.js';document.body.appendChild(a);\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Instead of waiting until graduation to start her entrepreneurial journey, Katie built a business that fits into her lifestyle right now. Along the way, she has helped hundreds of thousands of Creators gain confidence in themselves.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cThe best part about working with clients, creating content, and seeing the impact that it\u2019s had is definitely getting to see these people be more themselves on camera. And knowing just how much more fulfillment they can have in their life through learning how to be themselves.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div style=\"height:20px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-62aae154\"><\/div>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-e1bb55cb\"><\/div>\n\n\n\n<div style=\"height:20px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-62aae154\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C46TWp4AXYq\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C46TWp4AXYq\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote>\n<script async onerror=\"var a=document.createElement('script');a.src='https:\/\/iframely.net\/files\/instagram_embed.js';document.body.appendChild(a);\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a full-time student with a demanding workload, Katie used to struggle to balance everything. Now, with Stan running her systems in the background, she has more mental space to prioritize what matters most to her: creating, connecting, and building a business she loves.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            &#8220;If content creation is something that I actually want to do, it\u2019s something I have to prioritize.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s Next: Creating More Space for Creativity<\/strong><\/h2>\n\n\n\n<p>As Katie finishes her studies, she&#8217;s focused on working toward her goals and reducing friction in her creative process. These days, she keeps her recording equipment close by at all times so she can film instantly when inspiration strikes.<\/p>\n\n\n\n<p>She\u2019s also eager to help revamp Duke\u2019s Creator Lab Club, fostering a group of creatives and entrepreneurs that can riff on ideas, collaborate, and support one another.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            &#8220;Without these communities and friends, I wouldn&#8217;t pursue what I do nearly as confidently as I can. Because every time my friend wins or succeeds at something that they\u2019ve been working towards, not only am I so happy for them, but it reminds me that I can do it, too.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Looking ahead, Katie plans on helping even more Creators find their voice, unlock their superpowers, and make an impact on a larger scale.<\/p>\n\n\n\n<p><strong>Ready to launch your own Creator business?<\/strong> Stan Store is the easiest way to get started. <a href=\"https:\/\/www.stan.store\/?utm_source=blog&amp;utm_medium=case-study&amp;utm_campaign=katie-xu\" target=\"_blank\" rel=\"noreferrer noopener\">Try it free<\/a> and see why Creators like Katie love monetizing with Stan.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"blog-post_content follow-social-media\">\r\n    <h4 class=\"title-md u-weight-500\">\r\n      Follow Katie\u2019s journey:    <\/h4>\r\n\r\n    <ul class=\"blog-social\">\r\n                <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/stan.store\/katiexsocials\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/01\/store.svg\" \r\n                alt=\"\"\r\n              >\r\n              Stan Store            <\/a>\r\n          <\/li>\r\n                    <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/www.tiktok.com\/@katiexsocials\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/01\/tiktok-1.svg\" \r\n                alt=\"\"\r\n              >\r\n              TikTok            <\/a>\r\n          <\/li>\r\n                    <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/stan.store\/blog\/katie-xu\/\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/01\/instagram-1.svg\" \r\n                alt=\"\"\r\n              >\r\n              Instagram            <\/a>\r\n          <\/li>\r\n              <\/ul>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Balancing college with Creator-Entrepreneurship isn\u2019t easy\u2014but for Katie Xu, it\u2019s become the norm. Between lectures and late-night study sessions at Duke University, she\u2019s built a six-figure Creator education brand from the ground up. But it didn\u2019t happen by chance. It happened because Katie dared to step away from conventional paths and pursue her passions. What [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-4393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-and-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How This Student Built A Six-Figure Coaching Business on TikTok<\/title>\n<meta name=\"description\" content=\"Discover how Katie Xu turned her passions into a booked-out Creator coaching business that fits into her demanding academic schedule.\" \/>\n<meta name=\"robots\" content=\"index, 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