{"id":4701,"date":"2025-12-10T18:01:30","date_gmt":"2025-12-10T18:01:30","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=4701"},"modified":"2026-04-17T14:43:08","modified_gmt":"2026-04-17T14:43:08","slug":"lee-harding","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/lee-harding\/","title":{"rendered":"How This Introverted Recruiter Tripled His Audience and Impact In One Year"},"content":{"rendered":"\n<div class=\"stan-tldr-box\" style=\"background-color: #EEF1FC;\">\n    <h2 class=\"title\">TL;DR<\/h2>\n    <p><em>Lee Harding (@theintrovertedrecruiter) is a UK-based recruiter and dad who built an online community of 585,000+ by sharing no-nonsense career search and recruiting advice that combated the bad advice he saw online. While working full-time and raising two kids, he streamlined his content workflow to just 3 hours per week using Stan\u2014growing his email list, selling digital products, and hitting 11,200+ downloads in two years.<\/em><\/p>\n<\/div>\n\n\n<p><a href=\"https:\/\/stan.store\/theintrovertedrecruiter\" target=\"_blank\" rel=\"noreferrer noopener\">Lee Harding<\/a> is an introvert, recruiter, and dad from the UK who shares no-nonsense career search and recruiting advice. After over 20 years in recruitment, he was sick and tired of seeing unqualified Creators share horrendous job seeker advice.<\/p>\n\n\n\n<p>Many of the tips he saw gaining traction were blatantly wrong or pointed to expensive products that preyed on people\u2019s vulnerabilities just to make a sale. He couldn\u2019t shake the feeling that he had knowledge that could genuinely help people.<\/p>\n\n\n\n<p>Lee didn\u2019t see himself as social savvy and absolutely despised showing up on camera (still does), but decided to try content creation anyway. Not to escape his 9-5, but to truly use his skills to make an impact.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            &#8220;I just thought either no one will see it, in which case it doesn&#8217;t matter, or people will see it, and it might help a few people&#8221;.        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now, two years later, he\u2019s built a community of over 585,000 across <a href=\"https:\/\/www.tiktok.com\/@theintrovertedrecruiter\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, <a href=\"https:\/\/www.instagram.com\/theintrovertedrecruiter_\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/leeharding1\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.youtube.com\/@LeeHardingTA\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, and <a href=\"https:\/\/theintrovertedrecruiter.substack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Substack<\/a>, and receives daily messages from job seekers he\u2019s helped.<\/p>\n\n\n\n<p>I chatted with Lee to learn more about his Creator journey, what\u2019s driven his growth, and the impact it has had on his life. This is his story.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Job Interview Tips: 5 Proven Steps to Guarantee Success!\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/BQW_koaW2kI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge: Serving Job Seekers at Scale<\/strong><\/h2>\n\n\n\n<p>As a full-time recruiter and father of two, Lee had limited time to put toward content creation. He didn\u2019t set out to build an audience with trending TikTok dances or skits\u2014just honest, tactical advice job seekers could benefit from.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            &#8220;Look, I&#8217;m just some bloke in his bedroom who&#8217;s trying to help people.&#8221;        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When it came to creating, Lee kept things simple, using a consistent face-to-camera video style from his desk chair. Instead of focusing on creating perfectly produced videos, he doubled down on consistency\u2014targeting 2-3 posts per day on <a href=\"https:\/\/www.tiktok.com\/@theintrovertedrecruiter\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, every day, for three months.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            &#8220;I didn&#8217;t do anything fancy. Just filming on my phone in this exact same chair in every single video, wearing a black t-shirt every single video. Just talking to a camera. No fancy editing, nothing like that.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-6388d5dc\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DQ4Vc9Ij6hI\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DQ4Vc9Ij6hI\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote>\n<script async onerror=\"var a=document.createElement('script');a.src='https:\/\/iframely.net\/files\/instagram_embed.js';document.body.appendChild(a);\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-6388d5dc\"><\/div>\n<\/div>\n\n\n\n<p>At first, posting felt wildly out of his comfort zone. He was an introvert and dad who\u2019d never shown up on camera, after all. Could he <em>really<\/em> make it as a TikTok Creator?<\/p>\n\n\n\n<p>But with every post, his content gained more traction. And three months later, one of Lee\u2019s videos hit 100,000 views. People were loving his advice and authenticity, and he was beginning to see its broader impact.<\/p>\n\n\n\n<p>Before he knew it, he had 10,000 followers. Then 20,000. Then 100,000.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reaching More People With Repurposed Content<\/strong><\/h3>\n\n\n\n<p>Lee expanded to other platforms, like <a href=\"https:\/\/www.linkedin.com\/in\/leeharding1\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.instagram.com\/theintrovertedrecruiter_\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.youtube.com\/@LeeHardingTA\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, to reach more job seekers by reusing the same content across channels.<\/p>\n\n\n\n<p>Repurposing content allowed him to consistently post five videos per day while juggling full-time work and parenthood. Instead of constantly reinventing the wheel, he batches videos in one sitting and posts them for months.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            &#8220;My best-performing video on Instagram has 5 million views. There are still millions of people on there who haven\u2019t seen it. So, if I want to repost it, I&#8217;ll repost it because there are still a lot of people it could help.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As his audience grew, so did the flood of questions from people looking for personalized guidance, CV help, and interview prep. Lee didn\u2019t have the time to help people individually, so he began creating free resources he could share at scale.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-6388d5dc\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DL12kCSoXsp\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DL12kCSoXsp\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote>\n<script async onerror=\"var a=document.createElement('script');a.src='https:\/\/iframely.net\/files\/instagram_embed.js';document.body.appendChild(a);\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-6388d5dc\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But delivering his freebies required tools, and tools required subscriptions. Lee began looking for ways to cover the rising costs of his content creation tools\u2014not profit off job seekers\u2019 desperation like so many other Creators he saw.<\/p>\n\n\n\n<p>That\u2019s when he started looking into selling digital products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Solution: One Place to Promote, Deliver, and Sell<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Harding-Stan-Store-example-1-scaled.jpg\" alt=\"Lee Harding Stan Store example\" class=\"wp-image-4830\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Harding-Stan-Store-example-1-scaled.jpg 2560w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Harding-Stan-Store-example-1-300x169.jpg 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Harding-Stan-Store-example-1-1024x576.jpg 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Harding-Stan-Store-example-1-768x432.jpg 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Harding-Stan-Store-example-1-1536x865.jpg 1536w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Harding-Stan-Store-example-1-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While searching for tools, Lee saw Stan in other Creators\u2019 bios. After giving it a try and loving its simplicity, he decided to go all-in on the platform and launch <a href=\"https:\/\/stan.store\/theintrovertedrecruiter\" target=\"_blank\" rel=\"noreferrer noopener\">his own Stan Store<\/a>.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            &#8220;I&#8217;m doing it in 10-minute gaps in between the kids or in the evening. I just want something that&#8217;s dead easy to set up, and I can totally just run with. So I went with Stan.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>He uses Stan to sell a few affordable paid resources his audience can buy for more in-depth support, like <a href=\"https:\/\/stan.store\/theintrovertedrecruiter\/p\/the-complete-job-search-system\" target=\"_blank\" rel=\"noreferrer noopener\">his job search system<\/a>, <a href=\"https:\/\/stan.store\/theintrovertedrecruiter\/p\/get-the-ultimate-guide-to-job-searching--goodies\" target=\"_blank\" rel=\"noreferrer noopener\">ultimate guide<\/a>, and <a href=\"https:\/\/stan.store\/theintrovertedrecruiter\/p\/the-nononsense-job-search--career-playbook\" target=\"_blank\" rel=\"noreferrer noopener\">career playbook<\/a>.<\/p>\n\n\n\n<p>And to address the sheer volume of requests he receives for career coaching and CV feedback, Lee spent hours training three custom AI products with his expertise, including an:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/stan.store\/theintrovertedrecruiter\/p\/ai-cv-reviewer--get-expert-cv-feedback-instantly\" target=\"_blank\" rel=\"noreferrer noopener\">AI CV reviewer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/stan.store\/theintrovertedrecruiter\/p\/ai-interview-coach\" target=\"_blank\" rel=\"noreferrer noopener\">AI Interview coach<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/stan.store\/theintrovertedrecruiter\/p\/ai-career-coach\" target=\"_blank\" rel=\"noreferrer noopener\">AI Career coach<\/a><\/li>\n<\/ul>\n\n\n\n<p>These give his audience bespoke advice at a low cost without taking up more of his time. &#8220;A normal career coach would charge you 100 pounds an hour for a session. 29 quid and it&#8217;s yours forever,&#8221; he explains.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Protecting His Online Community<\/strong><\/h3>\n\n\n\n<p>One of the main reasons Lee started using Stan was to grow his email list. After 18 months of diligently working at growing his audience, the last thing he wants to do is lose it overnight.<\/p>\n\n\n\n<p>Stan gave him an easy way to turn his free resources into lead magnets, protecting his audience in case anything ever happens to his social accounts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/Lee-Harding-Lead-Magnet-1024x611.png\" alt=\"Lee Harding Lead Magnet\" class=\"wp-image-4704\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/Lee-Harding-Lead-Magnet-1024x611.png 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/Lee-Harding-Lead-Magnet-300x179.png 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/Lee-Harding-Lead-Magnet-768x459.png 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/Lee-Harding-Lead-Magnet-1536x917.png 1536w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/11\/Lee-Harding-Lead-Magnet-2048x1223.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Freeing Up Time With Automations<\/strong><\/h3>\n\n\n\n<p>Now, Lee houses all his resources on Stan and seamlessly drives traffic there with <a href=\"https:\/\/help.stan.store\/article\/384-stan-auto-dm-best-use-cases\" target=\"_blank\" rel=\"noreferrer noopener\">StanAutoDM<\/a>. Instead of spending hours manually responding to every person\u2019s question, AutoDM instantly sends them the right resources.<\/p>\n\n\n\n<p>And once someone downloads one of his freebies, they\u2019ll automatically receive an <a href=\"https:\/\/help.stan.store\/article\/164-getting-started-with-email-flows\" target=\"_blank\" rel=\"noreferrer noopener\">Email Flow<\/a> sequence that highlight all of Lee\u2019s free resources while introducing his paid offers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Result: 585,000+ Lives Impacted<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Hardings-success-by-the-numbers-1-1024x481.jpg\" alt=\"Lee Hardings success by the numbers \" class=\"wp-image-4832\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Hardings-success-by-the-numbers-1-1024x481.jpg 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Hardings-success-by-the-numbers-1-300x141.jpg 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Hardings-success-by-the-numbers-1-768x360.jpg 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Hardings-success-by-the-numbers-1-1536x721.jpg 1536w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2025\/12\/Lee-Hardings-success-by-the-numbers-1-2048x961.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lee started his Creator journey with one goal: to help job seekers navigate the market. He wasn\u2019t sure if his content would resonate and didn\u2019t have high expectations for growing an audience, but he showed up anyway.<\/p>\n\n\n\n<p><em><strong>The result?<\/strong><\/em> A community of 585,000+ people and 11,220+ downloads in just two years.<\/p>\n\n\n\n<p>A bulk of that growth happened this year alone. In January 2025, he had an audience of roughly 195,000. By November, he\u2019d already hit 585,000\u2014more than tripling his audience \ud83e\udd2f<\/p>\n\n\n\n<p>And it\u2019s not just social growth. Lee has also rapidly scaled his email list, receiving nearly 100 new leads each day and growing from 7,500 subscribers at the start of the year to over 26,000 now.<\/p>\n\n\n\n<p>Since switching to Stan, he has accelerated his growth while dramatically decreasing the time he spends on his Creator business, putting in less than 3 hours a week.<\/p>\n\n\n\n<p>Lee did all of this without leaving his 9-5 or radically changing his lifestyle\u2014and that\u2019s not what he\u2019s aiming for. Instead, he has made his mark on the world, impacting the lives of hundreds of thousands of people.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201c[The most fulfilling part is] when I get messages from people telling me they went for an interview and they just watched this video, and it really helped them. And they got the job, or they used my template, and it&#8217;s gotten them interviews. Or things like that, because that was the reason I set out to do it.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Being a Creator has had a ripple effect on Lee\u2019s career as well, opening up opportunities he never imagined. Now, he gets approached by people all the time at recruiting events who recognize him from his content. He\u2019s had the chance to contribute to dream brands like <a href=\"https:\/\/www.glassdoor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glassdoor<\/a> and was recently even contacted by a TV producer about appearing on a morning show.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Embodying What It Means To Be a Stan Creator<\/strong><\/h2>\n\n\n\n<p>After talking with Lee firsthand, it\u2019s clear his driving motivation for being a Creator is to genuinely help others. He\u2019s not here to share flashy videos or rise to fame, but to make an impact on the people he has spent the last 20 years of his career supporting.<\/p>\n\n\n\n<p>That\u2019s <em>exactly<\/em> what makes his story so meaningful.<\/p>\n\n\n\n<p>Lee proves Creator success is possible in any niche, at any age, on any timeline. You don\u2019t need expensive tools, an extroverted personality, or endless free time to make an impact. You just need a point of view, a willingness to help, and the discipline to keep showing up.<\/p>\n\n\n\n<p>He represents the heart what it means to be a Stan Creator\u2014building a business with grit, unwavering consistency, and a genuine desire to make the world a better place. His story is a testament to what\u2019s possible when you follow through on your goals and put your purpose at the center of everything you do.<\/p>\n\n\n\n<p><strong>Ready to launch your own Creator business?<\/strong> Stan Store is the easiest way to get started. <a href=\"https:\/\/www.stan.store\/?utm_source=blog&amp;utm_medium=case-study&amp;utm_campaign=lee-harding\" target=\"_blank\" rel=\"noreferrer noopener\">Try it free<\/a> and see why Creators like Lee love scaling with Stan.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"blog-post_content follow-social-media\">\r\n    <h4 class=\"title-md u-weight-500\">\r\n      Follow Lee\u2019s journey:    <\/h4>\r\n\r\n    <ul class=\"blog-social\">\r\n                <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/stan.store\/theintrovertedrecruiter\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/01\/store.svg\" \r\n                alt=\"\"\r\n              >\r\n              Stan Store            <\/a>\r\n          <\/li>\r\n                    <li class=\"text-lg u-weight-500\">\r\n            <a href=\"http:\/\/instagram.com\/theintrovertedrecruiter_\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/01\/tiktok-1.svg\" \r\n                alt=\"tiktok icon\"\r\n              >\r\n              TikTok            <\/a>\r\n          <\/li>\r\n                    <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/www.tiktok.com\/@theintrovertedrecruiter\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/01\/instagram-1.svg\" \r\n                alt=\"instagram icon\"\r\n              >\r\n              Instagram            <\/a>\r\n          <\/li>\r\n                    <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/www.youtube.com\/@LeeHardingTA\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/01\/youtube.svg\" \r\n                alt=\"youtube\"\r\n              >\r\n              YouTube            <\/a>\r\n          <\/li>\r\n                    <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/www.linkedin.com\/in\/leeharding1\/\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/01\/linkedin.svg\" \r\n                alt=\"\"\r\n              >\r\n              LinkedIn            <\/a>\r\n          <\/li>\r\n                    <li class=\"text-lg u-weight-500\">\r\n            <a href=\"https:\/\/theintrovertedrecruiter.substack.com\/\" target=\"_blank\">\r\n              <img decoding=\"async\" \r\n                src=\"\" \r\n                alt=\"\"\r\n              >\r\n              Substack            <\/a>\r\n          <\/li>\r\n              <\/ul>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Lee Harding is an introvert, recruiter, and dad from the UK who shares no-nonsense career search and recruiting advice. After over 20 years in recruitment, he was sick and tired of seeing unqualified Creators share horrendous job seeker advice. Many of the tips he saw gaining traction were blatantly wrong or pointed to expensive products [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-4701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-and-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How This Introverted Recruiter Tripled His Audience In One Year<\/title>\n<meta name=\"description\" content=\"Discover how Lee Harding, known as @theintrovertedrecruiter, built an audience of 585,000 and 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