{"id":6631,"date":"2026-03-05T20:35:20","date_gmt":"2026-03-05T20:35:20","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=6631"},"modified":"2026-04-07T08:45:14","modified_gmt":"2026-04-07T08:45:14","slug":"linkedin-algorithm","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/linkedin-algorithm\/","title":{"rendered":"10 LinkedIn Algorithm Strategies to Triple Your Reach in 2026"},"content":{"rendered":"\n<div class=\"stan-tldr-box\" style=\"background-color: #EEF1FC;\">\n    <h2 class=\"title\">TL;DR<\/h2>\n    <p><em>LinkedIn&#8217;s 360 Brew algorithm now sends 60% of post reach to interest-based clusters instead of connections, causing an average 47% drop in reach year-over-year. To win in 2026: maintain 10\u201315 consistent profile keywords, post 3\u20134x per week (never twice in 24 hours), write hooks that don&#8217;t open with information, drop hashtags entirely (posts without them perform 8% better), put links in the post body not comments, and never paste raw AI content\u2014360 Brew detects it and suppresses reach.<\/em><\/p>\n<\/div>\n\n\n<p>If LinkedIn has felt harder lately, you\u2019re not imagining it. The rules of the game have fundamentally shifted\u2014and most of the advice still circulating is outdated.<\/p>\n\n\n\n<p>We recently hosted a live masterclass with&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/richardvanderblom\/\">Richard van der Blom<\/a>, one of the most respected LinkedIn algorithm researchers in the world. Richard has 250,000+ followers, 108 million+ lifetime views, and publishes annual algorithm research that the industry relies on. He broke down exactly what\u2019s changed with LinkedIn\u2019s new system\u2014and gave us 10 specific, actionable tips for adapting.<\/p>\n\n\n\n<p>Now, we\u2019re breaking down every actionable insight from the session.<\/p>\n\n\n\n<p>Let\u2019s dive in.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LinkedIn Reach Is Down 47%\u2014Here&#039;s Exactly Why (And What Works Now)\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/J5mkuP6XO6M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>This recap is based on a live <a href=\"https:\/\/stan.store\/blog\/how-to-sell-webinars-online\/\">webinar<\/a> hosted in partnership with&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/richardvanderblom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Richard van der Blom<\/a>, a LinkedIn strategist and algorithm researcher with 250,000+ followers and 108 million+ lifetime views on the platform. Richard conducts annual LinkedIn algorithm research and has been training professionals on LinkedIn strategy since 2010.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><br>Understanding 360 Brew: The Big Shift<\/strong><\/h2>\n\n\n\n<p>First, some context. LinkedIn has rolled out a system called 360 Brew. It\u2019s not a new algorithm\u2014it\u2019s a new language-learning system within the existing algorithm.<\/p>\n\n\n\n<p>Think of it as a small brain that connects three things:&nbsp;<strong>who you are<\/strong>,&nbsp;<strong>what you share<\/strong>, and&nbsp;<strong>who should see it<\/strong>.<\/p>\n\n\n\n<p>The distribution model has flipped. Previously, when you hit publish, roughly 70% of initial reach went to your connections and 30% to followers.&nbsp;<strong>Now, 60% of that first batch goes to people in your interest cluster<\/strong>\u2014which may include people entirely outside your network.<\/p>\n\n\n\n<p>LinkedIn is matching your content to the people most likely to care about the topic, not just the people who know you.<\/p>\n\n\n\n<div class=\"stan-pro-tip style-2\" style=\"background-color: ; border-left-color: \">\n    <p><b><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4c9.svg\" alt=\"\ud83d\udcc9\" \/>\u00a0What\u2019s Down:<\/b>\u00a0Reach is down ~47% year-over-year and ~65% vs. two years ago. Richard\u2019s own average views dropped from ~30K to ~10\u201311K with 250K followers. This is normal\u2014it\u2019s the algorithm, not you.<\/p>\n<\/div>\n\n\n<div class=\"stan-pro-tip style-1\" style=\"background-color: ; border-left-color: \">\n    <p><b><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4c8.svg\" alt=\"\ud83d\udcc8\" \/>\u00a0What\u2019s Up:<\/b>\u00a0Engagement quality is holding steady or improving. Three times less reach, same engagement = LinkedIn is showing your content to people who actually care. The last 4\u20135 months have stabilized.<\/p>\n<\/div>\n\n\n<p><br>There are three other critical LinkedIn algorithm changes you should know about:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hashtags are dead for reach<\/strong>\u2014there\u2019s zero correlation between hashtag usage and reach. Keywords have replaced them entirely.<\/li>\n\n\n\n<li><strong>LinkedIn is crushing viral bait<\/strong>\u2014copy-paste infographics and \u201ccomment X and I\u2019ll send you Y\u201d posts are being actively suppressed.<\/li>\n\n\n\n<li><strong>And<\/strong>&nbsp;<strong>the algorithm has a memory<\/strong>\u2014consecutive underperforming posts make it harder to recover, while a strong track record helps new posts travel further.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10 Actionable Tips to Boost Your LinkedIn Reach<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy 1: Rewrite Your Profile Around Your Main Topic<\/strong><\/h3>\n\n\n\n<p>In the 360 Brew era, your profile isn\u2019t just a <a href=\"https:\/\/stan.store\/blog\/ultimate-sales-page-blueprint\/\">landing page<\/a>\u2014it\u2019s an active input into how LinkedIn categorizes and distributes your content. 360 Brew uses three inputs to place you in an interest cluster:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your profile<\/strong>&nbsp;(headline, about, experience)<\/li>\n\n\n\n<li><strong>Your content<\/strong>&nbsp;(posts, articles)<\/li>\n\n\n\n<li><strong>Your engagement<\/strong>&nbsp;(comments, interactions)<\/li>\n<\/ul>\n\n\n\n<p>All three must be aligned on your main topic. If they aren\u2019t, LinkedIn can\u2019t classify you properly.<\/p>\n\n\n\n<p>Richard rewrote his headline, about section, and profile keywords for the first time in 3 years\u2014and saw a&nbsp;<strong>25% increase in reach<\/strong>&nbsp;plus more ideal-client-profile engagement almost immediately.<\/p>\n\n\n\n<p>He recommends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifying your 1 main topic and 2-3 subtopics<\/li>\n\n\n\n<li>Rewriting your headline using your most important keywords<\/li>\n\n\n\n<li>Restructuring your About section around those same keywords<\/li>\n\n\n\n<li>Building a list of 10-15 core keywords and use them repeatedly in your profile, posts, and comments<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy 2: Educate, Don\u2019t Just Promote<\/strong><\/h3>\n\n\n\n<p>360 Brew values content that provides&nbsp;<strong>bite-sized, snackable value<\/strong>. If your content makes people act (save, comment, share), you get more reach because the algorithm considers you more relevant.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cEvery post should answer one question: What useful idea am I adding to the conversation in my field today? What is the takeaway I\u2019m giving my audience? If you can\u2019t answer that, rewrite the post.\u201d \u2013 Richard van der Blom        <\/div>\n\n        <\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy 3: Post 3\u20134x Per Week (Not Daily)<\/strong><\/h3>\n\n\n\n<p>People posting&nbsp;<strong>3-4 times per week<\/strong>&nbsp;outperform daily posters on average. Daily posters often sacrifice quality to hit a cadence. Less frequent but stronger, more in-depth content wins.<\/p>\n\n\n\n<p>And most importantly:&nbsp;<strong>never post more than once within 24 hours<\/strong>\u2014you\u2019ll cannibalize your own reach by making LinkedIn choose between your morning and afternoon post.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cIf you post consistently without delivering value, you\u2019re just disciplined spamming people.\u201d \u2013 Richard van der Blom        <\/div>\n\n        <\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy 4: Pick Your Lane<\/strong><\/h3>\n\n\n\n<p><strong>Stick to one main topic and 2-3 subtopics max.<\/strong>&nbsp;If your content is scattered across unrelated topics (like email marketing + sustainability + algorithm research), your reach gets diluted across too many interest clusters.<\/p>\n\n\n\n<p>For example, Richard\u2019s main topic is how to use LinkedIn in a B2B environment, with subtopics branching into algorithm knowledge, social selling, lead generation, and authority building. Everything orbits one core focus, which makes it easier for the algorithm to distribute.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy 5: Nail Your Hook (First 2\u20133 Lines)<\/strong><\/h3>\n\n\n\n<p>The first 2-3 lines of your LinkedIn posts are what will appear before the &#8220;more&#8221; button. If people don&#8217;t click, your message is lost.<\/p>\n\n\n\n<p><strong>Never start with information<\/strong>\u2014it doesn&#8217;t create FOMO or stop the scroll. Instead, use one of three proven formulas:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Hook Type<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td>\ud83d\ude04 <strong>Positive<\/strong><\/td><td>&#8220;Follow these 5 tips to triple your reach on LinkedIn within two days.&#8221;<\/td><\/tr><tr><td>\ud83d\udc4e <strong>Negative<\/strong><\/td><td>&#8220;Here&#8217;s the reason why 96% of people&#8217;s LinkedIn content isn&#8217;t performing.&#8221;<\/td><\/tr><tr><td>\u2764\ufe0f <strong>Personal<\/strong><\/td><td>&#8220;I implemented these tips last month, and its already boosted my reach by 80%.&#8221;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>You can take any post and rewrite the hook as positive, negative, or personal.<\/p>\n\n\n\n<p>Also, always talk to one person\u2014not your entire market. &#8220;If you post weekly\u2026&#8221; beats &#8220;If you are a B2B professional\u2026&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy 6: Never Copy-Paste AI Output to LinkedIn<\/strong><\/h3>\n\n\n\n<p>360 Brew has an authenticity score. It&#8217;s trained to detect robotic, templated, or fully AI-generated writing. If detected, your content gets shadow banned.<\/p>\n\n\n\n<p>That doesn&#8217;t mean you can&#8217;t use AI at all\u2014you just need to be <strong>mindful about not relying on it entirely.<\/strong><\/p>\n\n\n\n<p>Here&#8217;s the right approach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Draft your post in your own words first<\/li>\n\n\n\n<li>Use AI to restructure and format your draft for scannability<\/li>\n\n\n\n<li>Do a final personal check before publishing<\/li>\n\n\n\n<li>Keep your human voice\u2014if your friends say &#8220;this sounds exactly like you,&#8221; that&#8217;s the signal<\/li>\n<\/ul>\n\n\n\n<p>The key is using AI as a creative partner that already knows your voice, not a replacement. That&#8217;s what tools like <strong>Stanley<\/strong> are for\u2014it learns your tone from your existing content so your drafts start closer to your voice from the beginning. But the human editing layer is still essential.<\/p>\n\n\n\n<div class=\"stan-pro-tip style-3\" style=\"background-color: ; border-left-color: \">\n    <p><strong>What 360 Brew rewards:<\/strong> Posts that sound like a real person. Specific, personal examples that can&#8217;t be copied by anyone. Personal views and a natural tone.<\/p>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy 7: Structure Your Posts for Scannability<\/strong><\/h3>\n\n\n\n<p>Your audience should be able to understand your core message within 3 seconds. Structure helps achieve that.<\/p>\n\n\n\n<p>Here are the top five post structures used by successful LinkedIn Creators (from <a href=\"https:\/\/www.richardvanderblom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Richard&#8217;s 2025 algorithm report<\/a>):<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Structure<\/th><th>Format<\/th><\/tr><\/thead><tbody><tr><td><strong>PSC<\/strong><\/td><td>Problem \u2192 Solution \u2192 CTA<\/td><\/tr><tr><td><strong>Insight Ladder<\/strong><\/td><td>Build from observation to deeper insight<\/td><\/tr><tr><td><strong>Trend<\/strong><\/td><td>Identify a shift and explain what it means<\/td><\/tr><tr><td><strong>Transformation Timeline<\/strong><\/td><td>Before \u2192 the change \u2192 after<\/td><\/tr><tr><td><strong>Contrarian Take<\/strong><\/td><td>Challenge a common belief with evidence<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy 8: Handle External Links Strategically<\/strong><\/h3>\n\n\n\n<p>External links reduce reach by <strong>30\u201350%<\/strong> across all independent research. Why? LinkedIn says people scrolling the feed have low intention to leave the platform, and even if they click and love your content, 90% won&#8217;t come back to like or comment.<\/p>\n\n\n\n<p>But here&#8217;s the take that surprised most of the audience: <strong>Stop hiding links in the comments.<\/strong> LinkedIn actively hides comments containing links\u2014it doesn&#8217;t matter if it&#8217;s the 1st comment or the 6th. This kills ~90% of potential conversions, and it&#8217;s a 2024 tactic. Don&#8217;t do it.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\ud83c\udfaf Your Goal<\/th><th>What to Do<\/th><\/tr><\/thead><tbody><tr><td><strong>Conversion<\/strong><\/td><td>Put the link directly in the post. Accept less reach. The real KPI is conversion.<\/td><\/tr><tr><td><strong>Reach<\/strong><\/td><td>Don&#8217;t include a link at all.<\/td><\/tr><tr><td><strong>Share an article<\/strong><\/td><td>Include 2\u20133 links. Multiple links signal depth and drive more saves.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy 9: Optimize for Dwell Time, Consumption Rate, and Completion Rate<\/strong><\/h3>\n\n\n\n<p>These are the most important algorithm signals since 2021\u2014and they&#8217;ve only gotten more critical with 360 Brew.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Dwell Time<\/th><th>Consumption Rate<\/th><th>Completion Rate<\/th><\/tr><\/thead><tbody><tr><td>How long people stay on your post before scrolling. Longer = more reach.<\/td><td>Avg % of your content people consume. Target: 75%+<\/td><td>% of readers who finish your entire post. Target: 15%+<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This is exactly why shorter, tighter formats outperform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short videos (under 90 seconds, ideally under 60)<\/li>\n\n\n\n<li>Carousels (fewer than 10 slides)<\/li>\n\n\n\n<li>Single infographics (instant, save-worthy value)<\/li>\n\n\n\n<li>Short text posts (punchy, scannable, complete)<\/li>\n<\/ul>\n\n\n\n<p>People are more likely to consume these types of posts fully, and that&#8217;s the signal the algorithm cares about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy 10: Optimize for Saves and Reposts<\/strong><\/h3>\n\n\n\n<p>The two engagement signals that matter most right now aren&#8217;t likes or comments\u2014they&#8217;re <strong>saves<\/strong> and <strong>instant reposts<\/strong>.<\/p>\n\n\n\n<p><strong>Saves<\/strong> mean people find your content worth returning to. LinkedIn now shows save counts in analytics\u2014they&#8217;re tracking it because it matters.<\/p>\n\n\n\n<p><strong>Instant reposts<\/strong> mean people are immediately sharing your post directly to their network. The more reposts, the more LinkedIn pushes it beyond your interest cluster.<\/p>\n\n\n\n<p><strong>What drives saves and reposts?<\/strong> Infographics, educational frameworks, reference-style posts, and single-visual value bombs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Things That Will Kill Your Posts<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u274c Don&#8217;t<\/th><th>Why<\/th><\/tr><\/thead><tbody><tr><td>Use too many emojis (max 5)<\/td><td>Smiley faces and decorative emojis flag the algorithm. Bullets\/listicle markers are fine.<\/td><\/tr><tr><td>Add multiple blank lines to inflate dwell time<\/td><td>LinkedIn flags this as manipulation of dwell time.<\/td><\/tr><tr><td>&#8220;Comment X to get Y&#8221; gamification<\/td><td>Repetitive one-word comments = manipulation of engagement. Being actively suppressed.<\/td><\/tr><tr><td>Edit more than 5% of your post after publishing<\/td><td>LinkedIn may stop spreading your content if it can&#8217;t verify comments still match the updated post.<\/td><\/tr><tr><td>Post outside your lane<\/td><td>Confuses your interest cluster and tanks future reach for all your posts.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Three Content Pillars<\/strong><\/h2>\n\n\n\n<p>Want to build a stronger LinkedIn content strategy? Use these three pillars in rotation\u2014each serves a different purpose.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Pillar<\/th><th>Goal<\/th><th>Example<\/th><th>Why<\/th><\/tr><\/thead><tbody><tr><td><strong>Storytelling<\/strong><\/td><td>Build human connection.<\/td><td>Share personal experiences, your view on industry events, lessons learned.<\/td><td>This is still the #1 performing post type for engagement and reach.<\/td><\/tr><tr><td><strong>Education<\/strong><\/td><td>Establish expert authority.<\/td><td>How-to guides, frameworks, data, infographics. Save-worthy content that helps your audience overcome challenges or make decisions.<\/td><td>Infographics deliver instant value and get the most saves.<\/td><\/tr><tr><td><strong>Proof of Impact<\/strong><\/td><td>Activate your audience to act.<\/td><td>Case studies, client results, before\/after transformations. The formula: &#8220;This was the problem \u2192 here&#8217;s what we did \u2192 here&#8217;s the result.&#8221;<\/td><td>This is what turns readers into leads.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When to Post<\/strong><\/h2>\n\n\n\n<p>90% of LinkedIn activity in any timezone happens between 7am and 8pm. But don&#8217;t overthink ideal posting times\u2014focus on matching timing to your content goal.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Content Type<\/th><th>Best Time<\/th><th>Why<\/th><\/tr><\/thead><tbody><tr><td><strong>Heavy content<\/strong> (reports, whitepapers, articles)<\/td><td>Monday \u2013 Tuesday morning<\/td><td>You need the full work week for people to engage<\/td><\/tr><tr><td><strong>Personal stories<\/strong><\/td><td>Saturday \u2013 Sunday<\/td><td>People spend more time reading on weekends<\/td><\/tr><tr><td><strong>General posts<\/strong> (local audience)<\/td><td>Morning, local timezone<\/td><td>Gives people the whole workday to engage<\/td><\/tr><tr><td><strong>General posts<\/strong> (global audience)<\/td><td>Timing matters less<\/td><td>You&#8217;re hitting multiple timezones regardless<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bottom Line<\/strong><\/h2>\n\n\n\n<p>LinkedIn in 2026 is harder than it&#8217;s ever been. Reach is down, the algorithm is pickier, and the old playbook doesn&#8217;t work anymore. But the Creators who adapt to the new rules\u2014tight profiles with clear keywords, scannable content in a consistent lane, punchy hooks, and genuinely human writing\u2014are going to have a massive advantage as everyone else keeps wondering why their posts aren&#8217;t landing.<\/p>\n\n\n\n<p>The opportunity in all of this? Most people won&#8217;t do the work to adapt. If you do, you&#8217;re competing against a smaller field than you think.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ: LinkedIn Algorithm Strategies<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1775465089494\"><strong class=\"schema-faq-question\">What&#8217;s LinkedIn&#8217;s 360 Brew algorithm and how does it affect your reach?<\/strong> <p class=\"schema-faq-answer\">360 Brew is a language-learning system embedded within LinkedIn&#8217;s existing algorithm that connects three factors: who you are, what you share, and who should see it. Since its rollout, 60% of a post&#8217;s initial reach now goes to interest-based clusters\u2014people who care about the topic\u2014rather than to your direct connections. This explains the ~47% average year-over-year drop in reach that many LinkedIn creators have experienced. Richard van der Blom, who has 250,000+ followers and conducts annual LinkedIn algorithm research, reported his own average views dropped from ~30K to ~10-11K per post under the new system.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775465125524\"><strong class=\"schema-faq-question\">How often should you post on LinkedIn in 2026?<\/strong> <p class=\"schema-faq-answer\">Research from LinkedIn algorithm expert Richard van der Blom recommends posting 3-4 times per week\u2014and never twice within a 24-hour window. Posting more than once per day triggers algorithmic suppression of the second post, actively reducing its reach regardless of quality. The 3-4 times per week cadence balances consistency signals (which the algorithm rewards) with sufficient spacing to allow each post to complete its distribution cycle before the next one competes for algorithmic attention. Skipping occasional days does not appear to negatively impact account-level reach.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775465186881\"><strong class=\"schema-faq-question\">What&#8217;s the difference between LinkedIn connections and followers, and which matters more for reach?<\/strong> <p class=\"schema-faq-answer\">On LinkedIn, connections are mutual\u2014both parties accept the relationship\u2014while followers are one-directional, similar to Twitter or Instagram. Under the 360 Brew system, this distinction matters less than it used to. Previously, connections received roughly 70% of initial post reach; now only 40% goes to connections, with 60% going to topical interest clusters. This means growing follower count among people interested in your specific topics now matters as much as growing connections. A highly engaged, topic-matched following of 5,000 can outperform a broad, low-affinity network of 30,000.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775465229605\"><strong class=\"schema-faq-question\"><strong>Does LinkedIn video content still get more reach in 2026?<\/strong><\/strong> <p class=\"schema-faq-answer\">Video no longer gets the massive reach boost it did in 2024. It will likely get you less reach than a text post or carousel. However, it&#8217;s great for <a href=\"https:\/\/stan.store\/blog\/linkedin-engagement\/\">LinkedIn engagement<\/a> and conversion if you&#8217;re comfortable on camera. If you do video: keep it under 90 seconds, preferably under 60. Don&#8217;t do video just because you think the algorithm favors it\u2014if you&#8217;re uncomfortable on camera, it&#8217;ll hurt your brand more than help.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775465272146\"><strong class=\"schema-faq-question\"><strong>Do LinkedIn algorithm tips apply to company pages or just personal profiles?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes\u2014most findings (structures, formats, penalties) apply equally to both. But there&#8217;s one key difference: LinkedIn now distinguishes between internal engagement (from employees) and external engagement (from outside the company). Internal engagement still helps, but external engagement is significantly more powerful for reach.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775465313930\"><strong class=\"schema-faq-question\"><strong>Does LinkedIn penalize AI-generated images in posts?<\/strong><\/strong> <p class=\"schema-faq-answer\">Not for now. LinkedIn adds a &#8220;CR&#8221; symbol to flag AI-generated images, but it doesn&#8217;t appear to reduce reach. In fact, Richard&#8217;s AI-generated infographic was his best-performing post in 5 months\u20141,700 likes, 600+ comments, 130+ reposts.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775465336324\"><strong class=\"schema-faq-question\"><strong>Do hashtags still help reach on LinkedIn in 2026?<\/strong><\/strong> <p class=\"schema-faq-answer\">According to Richard&#8217;s 2025 data, posts with no hashtags performed 8% better. They won&#8217;t actively hurt you, but they add zero reach value. 360 Brew reads keywords the same whether they have a # symbol or not. Richard no longer uses hashtags at all. They&#8217;re still useful for event threading, but that&#8217;s about it.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775465356532\"><strong class=\"schema-faq-question\"><strong>Should I put links in LinkedIn comments or in the post body?<\/strong><\/strong> <p class=\"schema-faq-answer\">Never put links in comments. LinkedIn actively hides comments containing links regardless of position (1st, 3rd, or 6th comment). Comment order also varies per viewer. If you need a link, put it in the original post and accept less reach for better conversion.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775465400474\"><strong class=\"schema-faq-question\"><strong>What&#8217;s the best type of LinkedIn ad for small businesses?<\/strong><\/strong> <p class=\"schema-faq-answer\">Richard recommends thought leadership ads. Publish content organically from your personal profile (or key people in the business), then use a thought leadership ad to amplify it. Click-through rates on thought leadership ads are the best of all LinkedIn ad types.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775465410968\"><strong class=\"schema-faq-question\">Is LinkedIn still worth investing in for Creators in 2026 despite the reach drops?<\/strong> <p class=\"schema-faq-answer\">Absolutely. Reach is down ~47% year-over-year, but engagement quality has held steady or improved. That means LinkedIn is showing content to fewer people who are more likely to engage\u2014a higher signal-to-noise ratio. Richard van der Blom&#8217;s research showed that 3x less reach with the same engagement rate means the remaining audience is more qualified. For B2B Creators, consultants, and professionals selling services or digital products, a smaller high-intent LinkedIn audience typically converts at higher rates than a larger, disengaged one on other platforms.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>If LinkedIn has felt harder lately, you\u2019re not imagining it. The rules of the game have fundamentally shifted\u2014and most of the advice still circulating is outdated. We recently hosted a live masterclass with&nbsp;Richard van der Blom, one of the most respected LinkedIn algorithm researchers in the world. Richard has 250,000+ followers, 108 million+ lifetime views, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-6631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-audience-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 LinkedIn Algorithm Strategies to Triple Your Reach in 2026<\/title>\n<meta name=\"description\" content=\"LinkedIn algorithm expert Richard van der Blom shares 10 data-backed strategies for beating LinkedIn&#039;s 360 Brew algorithm in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stan.store\/blog\/linkedin-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 LinkedIn Algorithm Strategies to Triple Your Reach in 2026\" \/>\n<meta property=\"og:description\" content=\"LinkedIn algorithm expert Richard van der Blom shares 10 data-backed strategies for beating LinkedIn&#039;s 360 Brew algorithm in 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stan.store\/blog\/linkedin-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T20:35:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T08:45:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/03\/LinkedIn-Algorithm-Strategies-1536x864-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Richard Lazazzera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stanforcreators\" \/>\n<meta name=\"twitter:site\" content=\"@stanforcreators\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Lazazzera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/\"},\"author\":{\"name\":\"Richard Lazazzera\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#\\\/schema\\\/person\\\/c13e26a4c3229372442ed7a4e740e6dc\"},\"headline\":\"10 LinkedIn Algorithm Strategies to Triple Your Reach in 2026\",\"datePublished\":\"2026-03-05T20:35:20+00:00\",\"dateModified\":\"2026-04-07T08:45:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/\"},\"wordCount\":2553,\"publisher\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stan.store\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/LinkedIn-Algorithm-Strategies-1536x864-1.jpg\",\"articleSection\":[\"Marketing &amp; 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With years of hands-on experience in digital entrepreneurship, he\u2019s passionate about making the journey simpler and more achievable for others.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/rlazazzera\\\/\"],\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/author\\\/richard\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465089494\",\"position\":1,\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465089494\",\"name\":\"What's LinkedIn's 360 Brew algorithm and how does it affect your reach?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"360 Brew is a language-learning system embedded within LinkedIn's existing algorithm that connects three factors: who you are, what you share, and who should see it. Since its rollout, 60% of a post's initial reach now goes to interest-based clusters\u2014people who care about the topic\u2014rather than to your direct connections. This explains the ~47% average year-over-year drop in reach that many LinkedIn creators have experienced. Richard van der Blom, who has 250,000+ followers and conducts annual LinkedIn algorithm research, reported his own average views dropped from ~30K to ~10-11K per post under the new system.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465125524\",\"position\":2,\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465125524\",\"name\":\"How often should you post on LinkedIn in 2026?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Research from LinkedIn algorithm expert Richard van der Blom recommends posting 3-4 times per week\u2014and never twice within a 24-hour window. Posting more than once per day triggers algorithmic suppression of the second post, actively reducing its reach regardless of quality. The 3-4 times per week cadence balances consistency signals (which the algorithm rewards) with sufficient spacing to allow each post to complete its distribution cycle before the next one competes for algorithmic attention. Skipping occasional days does not appear to negatively impact account-level reach.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465186881\",\"position\":3,\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465186881\",\"name\":\"What's the difference between LinkedIn connections and followers, and which matters more for reach?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"On LinkedIn, connections are mutual\u2014both parties accept the relationship\u2014while followers are one-directional, similar to Twitter or Instagram. Under the 360 Brew system, this distinction matters less than it used to. Previously, connections received roughly 70% of initial post reach; now only 40% goes to connections, with 60% going to topical interest clusters. This means growing follower count among people interested in your specific topics now matters as much as growing connections. A highly engaged, topic-matched following of 5,000 can outperform a broad, low-affinity network of 30,000.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465229605\",\"position\":4,\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465229605\",\"name\":\"Does LinkedIn video content still get more reach in 2026?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Video no longer gets the massive reach boost it did in 2024. It will likely get you less reach than a text post or carousel. However, it's great for <a href=\\\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-engagement\\\/\\\">LinkedIn engagement<\\\/a> and conversion if you're comfortable on camera. If you do video: keep it under 90 seconds, preferably under 60. Don't do video just because you think the algorithm favors it\u2014if you're uncomfortable on camera, it'll hurt your brand more than help.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465272146\",\"position\":5,\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465272146\",\"name\":\"Do LinkedIn algorithm tips apply to company pages or just personal profiles?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes\u2014most findings (structures, formats, penalties) apply equally to both. But there's one key difference: LinkedIn now distinguishes between internal engagement (from employees) and external engagement (from outside the company). Internal engagement still helps, but external engagement is significantly more powerful for reach.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465313930\",\"position\":6,\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465313930\",\"name\":\"Does LinkedIn penalize AI-generated images in posts?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not for now. LinkedIn adds a \\\"CR\\\" symbol to flag AI-generated images, but it doesn't appear to reduce reach. In fact, Richard's AI-generated infographic was his best-performing post in 5 months\u20141,700 likes, 600+ comments, 130+ reposts.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465336324\",\"position\":7,\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465336324\",\"name\":\"Do hashtags still help reach on LinkedIn in 2026?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"According to Richard's 2025 data, posts with no hashtags performed 8% better. They won't actively hurt you, but they add zero reach value. 360 Brew reads keywords the same whether they have a # symbol or not. Richard no longer uses hashtags at all. They're still useful for event threading, but that's about it.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465356532\",\"position\":8,\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465356532\",\"name\":\"Should I put links in LinkedIn comments or in the post body?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Never put links in comments. LinkedIn actively hides comments containing links regardless of position (1st, 3rd, or 6th comment). Comment order also varies per viewer. If you need a link, put it in the original post and accept less reach for better conversion.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465400474\",\"position\":9,\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/linkedin-algorithm\\\/#faq-question-1775465400474\",\"name\":\"What's the best type of LinkedIn ad for small businesses?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Richard recommends thought leadership ads. Publish content organically from your personal profile (or key people in the business), then use a thought leadership ad to amplify it. 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This explains the ~47% average year-over-year drop in reach that many LinkedIn creators have experienced. Richard van der Blom, who has 250,000+ followers and conducts annual LinkedIn algorithm research, reported his own average views dropped from ~30K to ~10-11K per post under the new system.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465125524","position":2,"url":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465125524","name":"How often should you post on LinkedIn in 2026?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Research from LinkedIn algorithm expert Richard van der Blom recommends posting 3-4 times per week\u2014and never twice within a 24-hour window. Posting more than once per day triggers algorithmic suppression of the second post, actively reducing its reach regardless of quality. The 3-4 times per week cadence balances consistency signals (which the algorithm rewards) with sufficient spacing to allow each post to complete its distribution cycle before the next one competes for algorithmic attention. Skipping occasional days does not appear to negatively impact account-level reach.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465186881","position":3,"url":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465186881","name":"What's the difference between LinkedIn connections and followers, and which matters more for reach?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"On LinkedIn, connections are mutual\u2014both parties accept the relationship\u2014while followers are one-directional, similar to Twitter or Instagram. Under the 360 Brew system, this distinction matters less than it used to. Previously, connections received roughly 70% of initial post reach; now only 40% goes to connections, with 60% going to topical interest clusters. This means growing follower count among people interested in your specific topics now matters as much as growing connections. A highly engaged, topic-matched following of 5,000 can outperform a broad, low-affinity network of 30,000.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465229605","position":4,"url":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465229605","name":"Does LinkedIn video content still get more reach in 2026?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Video no longer gets the massive reach boost it did in 2024. It will likely get you less reach than a text post or carousel. However, it's great for <a href=\"https:\/\/stan.store\/blog\/linkedin-engagement\/\">LinkedIn engagement<\/a> and conversion if you're comfortable on camera. If you do video: keep it under 90 seconds, preferably under 60. Don't do video just because you think the algorithm favors it\u2014if you're uncomfortable on camera, it'll hurt your brand more than help.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465272146","position":5,"url":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465272146","name":"Do LinkedIn algorithm tips apply to company pages or just personal profiles?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes\u2014most findings (structures, formats, penalties) apply equally to both. But there's one key difference: LinkedIn now distinguishes between internal engagement (from employees) and external engagement (from outside the company). Internal engagement still helps, but external engagement is significantly more powerful for reach.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465313930","position":6,"url":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465313930","name":"Does LinkedIn penalize AI-generated images in posts?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Not for now. LinkedIn adds a \"CR\" symbol to flag AI-generated images, but it doesn't appear to reduce reach. In fact, Richard's AI-generated infographic was his best-performing post in 5 months\u20141,700 likes, 600+ comments, 130+ reposts.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465336324","position":7,"url":"https:\/\/stan.store\/blog\/linkedin-algorithm\/#faq-question-1775465336324","name":"Do hashtags still help reach on LinkedIn in 2026?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"According to Richard's 2025 data, posts with no hashtags performed 8% better. They won't actively hurt you, but they add zero reach value. 360 Brew reads keywords the same whether they have a # symbol or not. Richard no longer uses hashtags at all. 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