{"id":7201,"date":"2026-02-23T19:05:07","date_gmt":"2026-02-23T19:05:07","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=7201"},"modified":"2026-04-06T10:41:17","modified_gmt":"2026-04-06T10:41:17","slug":"hannah-zhang","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/hannah-zhang\/","title":{"rendered":"How Hannah Tripled Her LinkedIn Audience and Became a Top Voice In One Year"},"content":{"rendered":"\n<div class=\"stan-tldr-box\" style=\"background-color: #EEF1FC;\">\n    <h2 class=\"title\">TL;DR<\/h2>\n    <p><em>Hannah (who you may know as @careerhannah) has built her brand around non-linear careers while working a 9-5 in product marketing. When she decided to build her LinkedIn presence last year, Stanley helped her consistently create high-performing posts and understand what works for her audience. Along the way, she tripled her following and earned a Top Voice badge.<\/em><\/p>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/hannah-zhang-1b252289\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hannah Zhang<\/a>&nbsp;is the definition of a portfolio careerist. She started working in investment banking out of college before pivoting into startups, tech, and now product marketing. But as a high achiever following a non-linear career, she struggled to find Creators who reflected that path\u2014so she started sharing it herself.<\/p>\n\n\n\n<p>Today, just 1.5 years later, Hannah has built an audience of over 162,000 across&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/hannah-zhang-1b252289\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,&nbsp;<a href=\"https:\/\/www.instagram.com\/careerhannah\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>,&nbsp;<a href=\"https:\/\/www.tiktok.com\/@careerhannah\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/@careerhannah\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, and&nbsp;<a href=\"https:\/\/nonlineartechies.substack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Substack<\/a>&nbsp;by sharing her experiences and advice for fellow ambitious professionals who feel stuck.<\/p>\n\n\n\n<p>Like many Creators, she splits her time between content creation and a full-time job, building her personal brand during evenings and weekends.<\/p>\n\n\n\n<p>When LinkedIn became a bigger focus for Hannah, she needed a smarter, faster workflow\u2014and&nbsp;<a href=\"http:\/\/stanley.stan.store\/?utm_source=blog&amp;utm_medium=header&amp;utm_campaign=hannah-zhang\" target=\"_blank\" rel=\"noreferrer noopener\">Stanley<\/a>&nbsp;became a key part of her process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Normalizing Nonlinear Career Paths<\/strong><\/h2>\n\n\n\n<p>When Hannah quit her dream job in investment banking, she found herself directionless. She\u2019d spent all of college working toward a path she no longer wanted.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cI had been chasing after money and prestige, but when I got there, I realized it wasn\u2019t a good fit for me. I had a bit of a quarter-life crisis where I didn\u2019t know what to do.\u201d        <\/div>\n\n        <\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What followed were years of exploration: roles in tech and startups across the US and Latin America. Traveling. Getting an MBA. Dipping into solopreneurship. All while obsessing over the same question:&nbsp;<em>How do you build a life that makes you rich AND happy?<\/em><\/p>\n\n\n\n<p>Most conventional advice says you have to choose: Get rich and be miserable, or find fulfillment and be broke. But Hannah refused to accept that.<\/p>\n\n\n\n<p>She started creating the kind of content that didn\u2019t exist when she needed it and built an online community to help ambitious professionals thrive in nonlinear careers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><\/blockquote>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cMy journey has always been non-linear, and I didn\u2019t see a lot of people in professional spaces talking about those kinds of experiences\u2014especially coming from a high-achieving background.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The first time Hannah shared her story online was in a Medium article. It didn\u2019t get many views, but the experience was cathartic. Inspired to continue sharing, she launched her Instagram account&nbsp;<a href=\"https:\/\/www.instagram.com\/careerhannah\/\" target=\"_blank\" rel=\"noreferrer noopener\">@careerhannah<\/a>&nbsp;in October 2024, gradually building an audience and expanding to other platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Building Her LinkedIn Brand<\/strong><br><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/image-1024x576.png\" alt=\"Hannah Zhang LinkedIn Profile\" class=\"wp-image-7205\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/image-1024x576.png 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/image-300x169.png 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/image-768x432.png 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/image.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It wasn\u2019t until spring 2025 that Hannah decided to take LinkedIn more seriously. Despite her growth on other channels, posting on LinkedIn made her nervous\u2014it was full of past colleagues and people that knew a different side of her.<\/p>\n\n\n\n<p>But the more she posted, the more opportunities she got.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cIt took off more than I thought, and it really just was from sharing my story. The authentic parts of my journey. And also learning how to make my content resonate with people.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hannah sees LinkedIn as the shortest path to go from idea to execution. Unlike most platforms, you don\u2019t need to script, film, and edit a video to get a post out. And having a 9\u20135 job has helped, giving her endless real-time ideas to share.<\/p>\n\n\n\n<p>But juggling content creation with a demanding job isn\u2019t easy\u2014so she started experimenting with tools like Stanley.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turning Long-Form Into LinkedIn Growth<\/strong><\/h2>\n\n\n\n<p>To balance her job with her Creator goals, Hannah has had to learn to delegate. And when it comes to LinkedIn, Stanley has become her editorial partner.<\/p>\n\n\n\n<p>At first, she was hesitant to use an AI tool\u2014she needed something that understood her voice and the nuances of LinkedIn.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cBefore, I would just use Claude for drafts. But what I\u2019ve found with Stanley is that it\u2019s much more optimized for LinkedIn. Its deep knowledge of your past LinkedIn performance is what differentiates it from any other tool I\u2019ve used.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hannah has limited time to put toward her Creator brand, so her strategy is all about finding ways to speed up her workflow and repurpose content.<\/p>\n\n\n\n<p>For LinkedIn, her process usually looks like:<\/p>\n\n\n\n<p>Hannah loves that Stanley asks her questions to draw out personal details from her experiences. And the voice feature helps her think through things out loud and capture her candid thoughts, so her content never sounds robotic.<\/p>\n\n\n\n<p>The result? LinkedIn posts that perform well, sound like her, and fit seamlessly into her broader strategy\u2014while cutting her creation time in half.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Result: Growth That Opens Doors<\/strong><\/h2>\n\n\n\n<p>In less than a year, Hannah has grown her LinkedIn following to 20,000 and earned a LinkedIn Top Voice badge. She\u2019s also used her LinkedIn content to grow her email list, helping her hit 9,500 Substack subscribers this year.<\/p>\n\n\n\n<p>But the real win isn\u2019t just the numbers. It\u2019s the opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/image-1-1024x563.png\" alt=\"Hannah Zhang LinkedIn results\" class=\"wp-image-7206\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/image-1-1024x563.png 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/image-1-300x165.png 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/image-1-768x422.png 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/image-1.png 1466w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hannah landed her current role after the company discovered her through LinkedIn. What started as posting content became a living portfolio\u2014proof of exactly what she\u2019s capable of.<\/p>\n\n\n\n<p>And by using LinkedIn as a top-of-funnel platform for her Creator business, she attracts an audience she can connect with in ways she can\u2019t on other platforms: high-achievers who see themselves in her story.<\/p>\n\n\n\n<p><strong>Stanley helps her repurpose content into high-performing posts, understand what\u2019s working, and keep growing\u2014faster.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s Next: Turning Content into Community<\/strong><\/h2>\n\n\n\n<p>Hannah has spent the last year building her LinkedIn audience, and now she\u2019s excited to take the next step: developing new ways to support those who want to go deeper.<\/p>\n\n\n\n<p>\u201cYou can only go so far with content,\u201d she explains.<\/p>\n\n\n\n<p>Every week, Hannah receives messages from people looking for more support and guidance, so this next phase is all about building offers to meet that demand. And she believes LinkedIn will play a pivotal role in that.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cMany people in my audience are looking to build careers that look more like portfolios than ladders.\u201d        <\/div>\n\n        <\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hannah\u2019s just getting started, and she\u2019s got her sights set on building a Creator business that grows alongside her career.<\/p>\n\n\n\n<p><strong>Want to create top 1% LinkedIn posts?<\/strong>&nbsp;Discover why Creators like Hannah use Stanley to get better results and save hours each week.&nbsp;<a href=\"http:\/\/stanley.stan.store\/?utm_source=blog&amp;utm_medium=header&amp;utm_campaign=hannah-zhang\" target=\"_blank\" rel=\"noreferrer noopener\">Get 14 days free.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Follow Hannah\u2019s journey:<\/strong><\/h2>\n\n\n\n<p><strong>LinkedIn:<\/strong>\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/hannah-zhang-1b252289\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hannah Zhang<\/a><br><strong>Substack:<\/strong>\u00a0<a href=\"https:\/\/nonlineartechies.substack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nonlinear Techies<\/a><br><strong>Instagram:<\/strong>\u00a0<a href=\"https:\/\/www.instagram.com\/careerhannah\/\" target=\"_blank\" rel=\"noreferrer noopener\">@careerhannah<\/a><br><strong>TikTok:<\/strong>\u00a0<a href=\"https:\/\/www.tiktok.com\/@careerhannah\" target=\"_blank\" rel=\"noreferrer noopener\">@careerhannah<\/a><br><strong>YouTube:<\/strong>\u00a0<a href=\"https:\/\/www.youtube.com\/@careerhannah\" target=\"_blank\" rel=\"noreferrer noopener\">@careerhannah<\/a><br><strong>Website:<\/strong>\u00a0<a href=\"https:\/\/careerhannah.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">careerhannah.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hannah Zhang&nbsp;is the definition of a portfolio careerist. She started working in investment banking out of college before pivoting into startups, tech, and now product marketing. But as a high achiever following a non-linear career, she struggled to find Creators who reflected that path\u2014so she started sharing it herself. Today, just 1.5 years later, Hannah [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-7201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-and-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Career Hannah Tripled Her LinkedIn Audience In One Year<\/title>\n<meta name=\"description\" content=\"When Hannah decided to build her LinkedIn presence, Stanley helped her consistently create high-performing posts and understand what works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stan.store\/blog\/hannah-zhang\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Career Hannah Tripled Her LinkedIn Audience In One Year\" \/>\n<meta property=\"og:description\" content=\"When Hannah decided to build her LinkedIn presence, Stanley helped her consistently create high-performing posts and understand what works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stan.store\/blog\/hannah-zhang\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T19:05:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T10:41:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/large-Blog-post_StanleyText_HannahZhang_01_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordyn Kerr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stanforcreators\" \/>\n<meta name=\"twitter:site\" content=\"@stanforcreators\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordyn Kerr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/\"},\"author\":{\"name\":\"Jordyn Kerr\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#\\\/schema\\\/person\\\/e4eaf213dda4e7ac241b8dd5f8b53255\"},\"headline\":\"How Hannah Tripled Her LinkedIn Audience and Became a Top Voice In One Year\",\"datePublished\":\"2026-02-23T19:05:07+00:00\",\"dateModified\":\"2026-04-06T10:41:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/\"},\"wordCount\":881,\"publisher\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stan.store\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/large-Blog-post_StanleyText_HannahZhang_01_1.jpg\",\"articleSection\":[\"Case Studies and Success Stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/\",\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/\",\"name\":\"How Career Hannah Tripled Her LinkedIn Audience In One Year\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stan.store\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/large-Blog-post_StanleyText_HannahZhang_01_1.jpg\",\"datePublished\":\"2026-02-23T19:05:07+00:00\",\"dateModified\":\"2026-04-06T10:41:17+00:00\",\"description\":\"When Hannah decided to build her LinkedIn presence, Stanley helped her consistently create high-performing posts and understand what works.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/#primaryimage\",\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/large-Blog-post_StanleyText_HannahZhang_01_1.jpg\",\"contentUrl\":\"https:\\\/\\\/stan.store\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/large-Blog-post_StanleyText_HannahZhang_01_1.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Stanley LinkedIn Case Study Hannah Zhang\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/hannah-zhang\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/stan.store\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Hannah Tripled Her LinkedIn Audience and Became a Top Voice In One Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/\",\"name\":\"Stan Blog\",\"description\":\"Everything you need to turn your passion into profits.\",\"publisher\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/stan.store\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#organization\",\"name\":\"Stan\",\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/stan.store\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Stan-Icon-Square.jpg\",\"contentUrl\":\"https:\\\/\\\/stan.store\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Stan-Icon-Square.jpg\",\"width\":1024,\"height\":1024,\"caption\":\"Stan\"},\"image\":{\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/stanforcreators\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCQ1wox_PP5Lds__fQdy6NvQ\",\"https:\\\/\\\/www.instagram.com\\\/stanforcreators\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@stanforcreators\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/stanwithme\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/stan.store\\\/blog\\\/#\\\/schema\\\/person\\\/e4eaf213dda4e7ac241b8dd5f8b53255\",\"name\":\"Jordyn Kerr\",\"description\":\"Jordyn helps bring Creator stories to life at Stan, turning them into resources that educate and empower. As a longtime writer for Creator-first brands, she loves spotlighting the authentic, messy, and inspiring realities of entrepreneurship. You\u2019ll usually find her sipping cappuccinos behind a keyboard (or a book) at a local caf\u00e9.\",\"sameAs\":[\"http:\\\/\\\/www.jordyn-kerr.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jordyn-kerr\\\/\"],\"url\":\"https:\\\/\\\/stan.store\\\/blog\\\/author\\\/jordyn\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Career Hannah Tripled Her LinkedIn Audience In One Year","description":"When Hannah decided to build her LinkedIn presence, Stanley helped her consistently create high-performing posts and understand what works.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stan.store\/blog\/hannah-zhang\/","og_locale":"en_US","og_type":"article","og_title":"How Career Hannah Tripled Her LinkedIn Audience In One Year","og_description":"When Hannah decided to build her LinkedIn presence, Stanley helped her consistently create high-performing posts and understand what works.","og_url":"https:\/\/stan.store\/blog\/hannah-zhang\/","og_site_name":"Stan Blog","article_published_time":"2026-02-23T19:05:07+00:00","article_modified_time":"2026-04-06T10:41:17+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/large-Blog-post_StanleyText_HannahZhang_01_1.jpg","type":"image\/jpeg"}],"author":"Jordyn Kerr","twitter_card":"summary_large_image","twitter_creator":"@stanforcreators","twitter_site":"@stanforcreators","twitter_misc":{"Written by":"Jordyn Kerr","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/stan.store\/blog\/hannah-zhang\/#article","isPartOf":{"@id":"https:\/\/stan.store\/blog\/hannah-zhang\/"},"author":{"name":"Jordyn Kerr","@id":"https:\/\/stan.store\/blog\/#\/schema\/person\/e4eaf213dda4e7ac241b8dd5f8b53255"},"headline":"How Hannah Tripled Her LinkedIn Audience and Became a Top Voice In One Year","datePublished":"2026-02-23T19:05:07+00:00","dateModified":"2026-04-06T10:41:17+00:00","mainEntityOfPage":{"@id":"https:\/\/stan.store\/blog\/hannah-zhang\/"},"wordCount":881,"publisher":{"@id":"https:\/\/stan.store\/blog\/#organization"},"image":{"@id":"https:\/\/stan.store\/blog\/hannah-zhang\/#primaryimage"},"thumbnailUrl":"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/large-Blog-post_StanleyText_HannahZhang_01_1.jpg","articleSection":["Case Studies and Success Stories"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/stan.store\/blog\/hannah-zhang\/","url":"https:\/\/stan.store\/blog\/hannah-zhang\/","name":"How Career Hannah Tripled Her LinkedIn Audience In One Year","isPartOf":{"@id":"https:\/\/stan.store\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stan.store\/blog\/hannah-zhang\/#primaryimage"},"image":{"@id":"https:\/\/stan.store\/blog\/hannah-zhang\/#primaryimage"},"thumbnailUrl":"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/large-Blog-post_StanleyText_HannahZhang_01_1.jpg","datePublished":"2026-02-23T19:05:07+00:00","dateModified":"2026-04-06T10:41:17+00:00","description":"When Hannah decided to build her LinkedIn presence, Stanley helped her consistently create high-performing posts and understand what works.","breadcrumb":{"@id":"https:\/\/stan.store\/blog\/hannah-zhang\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stan.store\/blog\/hannah-zhang\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stan.store\/blog\/hannah-zhang\/#primaryimage","url":"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/large-Blog-post_StanleyText_HannahZhang_01_1.jpg","contentUrl":"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/04\/large-Blog-post_StanleyText_HannahZhang_01_1.jpg","width":1280,"height":720,"caption":"Stanley LinkedIn Case Study Hannah Zhang"},{"@type":"BreadcrumbList","@id":"https:\/\/stan.store\/blog\/hannah-zhang\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stan.store\/blog\/"},{"@type":"ListItem","position":2,"name":"How Hannah Tripled Her LinkedIn Audience and Became a Top Voice In One Year"}]},{"@type":"WebSite","@id":"https:\/\/stan.store\/blog\/#website","url":"https:\/\/stan.store\/blog\/","name":"Stan Blog","description":"Everything you need to turn your passion into profits.","publisher":{"@id":"https:\/\/stan.store\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stan.store\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/stan.store\/blog\/#organization","name":"Stan","url":"https:\/\/stan.store\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stan.store\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/stan.store\/wp-content\/uploads\/2025\/01\/Stan-Icon-Square.jpg","contentUrl":"https:\/\/stan.store\/wp-content\/uploads\/2025\/01\/Stan-Icon-Square.jpg","width":1024,"height":1024,"caption":"Stan"},"image":{"@id":"https:\/\/stan.store\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/stanforcreators","https:\/\/www.youtube.com\/channel\/UCQ1wox_PP5Lds__fQdy6NvQ","https:\/\/www.instagram.com\/stanforcreators\/","https:\/\/www.tiktok.com\/@stanforcreators","https:\/\/www.linkedin.com\/company\/stanwithme"]},{"@type":"Person","@id":"https:\/\/stan.store\/blog\/#\/schema\/person\/e4eaf213dda4e7ac241b8dd5f8b53255","name":"Jordyn Kerr","description":"Jordyn helps bring Creator stories to life at Stan, turning them into resources that educate and empower. As a longtime writer for Creator-first brands, she loves spotlighting the authentic, messy, and inspiring realities of entrepreneurship. You\u2019ll usually find her sipping cappuccinos behind a keyboard (or a book) at a local caf\u00e9.","sameAs":["http:\/\/www.jordyn-kerr.com","https:\/\/www.linkedin.com\/in\/jordyn-kerr\/"],"url":"https:\/\/stan.store\/blog\/author\/jordyn\/"}]}},"_links":{"self":[{"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/posts\/7201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/comments?post=7201"}],"version-history":[{"count":9,"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/posts\/7201\/revisions"}],"predecessor-version":[{"id":7486,"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/posts\/7201\/revisions\/7486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/media\/7202"}],"wp:attachment":[{"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/media?parent=7201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/categories?post=7201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stan.store\/blog\/wp-json\/wp\/v2\/tags?post=7201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}