{"id":9437,"date":"2026-06-09T09:29:09","date_gmt":"2026-06-09T09:29:09","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=9437"},"modified":"2026-06-09T09:29:10","modified_gmt":"2026-06-09T09:29:10","slug":"create-an-income-online-webinar","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/create-an-income-online-webinar\/","title":{"rendered":"How to Create and Sell Digital Products as a Creator (Free Webinar)"},"content":{"rendered":"\n<div class=\"stan-tldr-box\" style=\"background-color: #EEF1FC;\">\n    <h2 class=\"title\">TL;DR<\/h2>\n    <p><em>Most Creator businesses don\u2019t flop because their product is bad\u2014they flop because they built it in the dark and launched to nobody. Here\u2019s the exact 5-step framework I walk Creators through to go from \u201cI have an idea\u201d to \u201cI made a sale,\u201d plus the Stan tools that make every step easier.<\/em><\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><br>I\u2019ve lost count of how many times a Creator has told me, \u201cLauren, I spent months building this course\u2026 and it flopped. I didn\u2019t get any sales.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And usually, their products are genuinely great. But if you build a product and have no customers, who\u2019s it for? And how do they even know it exists?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe this has happened to you before. Or maybe you\u2019ve got an audience but no idea what to actually sell them. Either way, this guide is for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m <a href=\"https:\/\/www.linkedin.com\/in\/laurengiovannetti\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lauren<\/a>, Stan\u2019s Creator Marketing Manager and fellow Creator \ud83d\udc4b I started my career coaching Creators on how to turn viewers into customers and have been at Stan for over three years. So I\u2019m coming at this from a few different angles\u2014the coaching side, the platform side, and the \u201cI\u2019ve experienced this firsthand\u201d side.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Lauren-Speaking-to-Creators-1024x683.jpg\" alt=\"Lauren\" class=\"wp-image-9454\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Lauren-Speaking-to-Creators-1024x683.jpg 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Lauren-Speaking-to-Creators-300x200.jpg 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Lauren-Speaking-to-Creators-768x512.jpg 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Lauren-Speaking-to-Creators-1536x1024.jpg 1536w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Lauren-Speaking-to-Creators-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The most overwhelming part of making money as a Creator usually isn\u2019t the work itself. It\u2019s not knowing where to start. So today, I\u2019m breaking things down into five simple steps that can help you go from idea to consistent sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll walk away knowing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to build your product suite from scratch<\/li>\n\n\n\n<li>How to figure out what to sell (even if you don&#8217;t think you&#8217;re an &#8220;expert&#8221; at anything yet)<\/li>\n\n\n\n<li>The content strategy that will help drive traffic to your products<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s dive in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Missed the live webinar? Don\u2019t worry\u2014we\u2019ve got the replay for you here \ud83d\udc47<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Creating Income For Yourself Online!\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/IUK0a1OC02o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Your 5-Step Roadmap to Sell Online<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Find the Right Thing to Sell<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start with what you want to sell. It sounds obvious, but this is the step most people rush\u2014and it can quietly dictate whether everything after it works.\u00a0Here&#8217;s how to build your first offer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Never build in the dark<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Dont-Build-in-the-Dark-1024x341.png\" alt=\"Don't Build in the Dark\" class=\"wp-image-9449\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Dont-Build-in-the-Dark-1024x341.png 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Dont-Build-in-the-Dark-300x100.png 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Dont-Build-in-the-Dark-768x256.png 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Dont-Build-in-the-Dark.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If there\u2019s one thing you should take away from this whole guide, it\u2019s this:<strong> never build your product in the dark.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you build in secret, your audience has no idea what\u2019s coming, so they can&#8217;t get excited or bought in. And you have no idea if you\u2019re building the right solution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you <a href=\"https:\/\/stan.store\/blog\/build-in-public\/\">build in public<\/a> and actively share your journey, you invite your audience into the process\u2014and you\u2019re way more likely to attract people who are excited to buy from you when you launch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Don&#8217;t try to sell before you\u2019ve built trust<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To make sales, you need to show up and give value first. People buy from Creators they know, like, and trust\u2014which is why most Creators post for a year before they start monetizing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, that&#8217;s not a hard rule. If you post twice a day, you can build trust faster than if you post twice a week. But don\u2019t expect to make millions on day one.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Build-the-audience-then-earn-trust-then-sell-1024x341.png\" alt=\"Build the audience then earn trust then sell\" class=\"wp-image-9448\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Build-the-audience-then-earn-trust-then-sell-1024x341.png 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Build-the-audience-then-earn-trust-then-sell-300x100.png 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Build-the-audience-then-earn-trust-then-sell-768x256.png 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Build-the-audience-then-earn-trust-then-sell.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Let your audience tell you what to build<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need a brand-new idea. The most successful Creators aren\u2019t reinventing the wheel\u2014they\u2019re helping solve problems their audience actively turns to them for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for patterns in your DMs, comment sections, and emails. That\u2019s your strongest signal for demand, because a great product is really just the solution to a problem your audience already has.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you get the same question multiple times a week, that&#8217;s your product. The demand already exists\u2014you just have to create a product that answers it.<\/p>\n\n\n\n<div class=\"stan-blog-quote style-4\">\n            <div class=\"quote-icon\">\n            <svg width=\"16\" height=\"12\" viewBox=\"0 0 16 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M6.49375 0H0.46875C0.209844 0 0 0.209844 0 0.46875V6.49375C0 6.75269 0.209844 6.9625 0.46875 6.9625H3.01244V11.0126C3.01244 11.2714 3.22228 11.4813 3.48119 11.4813H4.98756C5.08593 11.4813 5.1818 11.4504 5.26159 11.3928C5.34139 11.3353 5.40105 11.2541 5.43212 11.1608L6.93837 6.64197C6.95434 6.59425 6.96253 6.54419 6.96253 6.49378V0.46875C6.96253 0.209844 6.75266 0 6.49375 0ZM15.5312 0H9.50625C9.24731 0 9.0375 0.209844 9.0375 0.46875V6.49375C9.0375 6.75269 9.24731 6.9625 9.50625 6.9625H12.0501V11.0126C12.0501 11.2714 12.2599 11.4813 12.5188 11.4813H14.025C14.1234 11.4813 14.2193 11.4503 14.2991 11.3928C14.3789 11.3353 14.4386 11.2541 14.4697 11.1608L15.9759 6.64197C15.9918 6.59425 16 6.54419 16 6.49378V0.46875C16 0.209844 15.7901 0 15.5312 0H15.5312Z\" fill=\"#CAD2FF\"\/>\n<\/svg>        <\/div>\n        <div class=\"text\">\n            \u201cWhen you build with the people who already trust you instead of building in the dark, they will be waiting to buy the moment you launch.\u201d        <\/div>\n\n                <div class=\"author-wrap\">\n                        <div class=\"author-info\">\n                                    <h4 class=\"name\">Lauren Giovannetti<\/h4>\n                                <\/div>\n        <\/div>\n        <\/div>\n\n\n<h4 class=\"wp-block-heading\">Name your who, your what, and your why<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re building your offer, get clear on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who you\u2019re building for<\/strong><\/li>\n\n\n\n<li><strong>What problem you\u2019re solving<\/strong><\/li>\n\n\n\n<li><strong>Why people should buy from <\/strong><strong><em>you<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The more specific you can get, the easier it\u2019ll be to attract customers. For instance,\u201cMoms who struggle to organize their time\u201d are much easier to speak to than a broad audience like \u201cbusy people.\u201d&nbsp;<\/p>\n\n\n\n<div class=\"stan-pro-tip style-1\" style=\"background-color: ; border-left-color: \">\n    <p><strong>You don\u2019t need to be an expert to start. <\/strong>Your unique insights as someone who\u2019s just a few steps ahead of your audience are your strength. People don&#8217;t solely follow you for information\u2014they follow you for your perspective and your story. Don\u2019t be afraid to teach what you know right now.<\/p>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 2: Build With Your Audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you know what you\u2019re making, resist the urge to disappear and build it alone. The real unlock at this stage is bringing your audience into the process <em>before<\/em> the product even exists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take Maya, for example\u2014a Creator whose mission is to help new parents get a full night\u2019s sleep. For months, she shared her wind-down habits\u2014not selling, just giving value. Then comments started rolling in like, <em>\u201cI can\u2019t catch all this in a Reel. I need more support!\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So Maya started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posting content that opens a curiosity loop (her calm nightly routine)<\/li>\n\n\n\n<li>Listening to what her audience was asking for<\/li>\n\n\n\n<li>Promoting her waitlist\u2014promising first access and a lower price for the people who joined early<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">She never reached for a random idea. She talked about something she lives, let her content spark the demand, heard it confirmed in the comments, and gauged interest for her product.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Launch a waitlist<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A waitlist does a few things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It measures demand before you spend hours building.<\/li>\n\n\n\n<li>It builds an audience of potential customers who are raising their hands to be notified when you launch.<\/li>\n\n\n\n<li>It creates FOMO\u2014early sign-ups get first access and a better price, so they have an incentive to join now.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It also helps you build an audience you own. Think about it: you might have 10,000 followers, but if you\u2019ve never captured an email and a social platform disappeared tomorrow? You\u2019d have no way to reach them. An email list changes that.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rethink what &#8220;success&#8221; means<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A waitlist that fills up is your green light. A waitlist that stays quiet saves you weeks of building the wrong thing. Both are wins.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re struggling to get waitlist signups, tweak the messaging, rework the offer, or pivot ideas. Your time is your most valuable currency, and validating ideas before you build them can help you maximize it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Structure Your Product Suite<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve validated your idea and are building a waitlist, you need to decide how your offers fit together and what to charge. Here\u2019s what I\u2019d recommend.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Stick to 3-5 products<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When someone lands on your Stan Store after scrolling their feed, you\u2019ve got about 3 seconds to hold their attention\u2014so make sure your offers are clear and scannable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have 20 different offers, you create decision paralysis. Don\u2019t cram more into your storefront just for the sake of it\u2014having one validated offer is enough to start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And when you start small, building one product at a time, you can gradually refine your offers as you go, rather than launching five products at once that compete for attention.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Price on a ladder, not a flat line<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If everything in your store costs $27, it\u2019s harder for customers to figure out where they should start. That\u2019s why you should use pricing to give people a clear path from free to premium offers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Tier<\/strong><\/td><td><strong>Price<\/strong><\/td><td><strong>What it is<\/strong><\/td><\/tr><tr><td>Freebie<\/td><td>Free<\/td><td>A lead magnet, where you exchange a free resource for their email.<\/td><\/tr><tr><td>Low-ticket Offer<\/td><td>Under $20<\/td><td>An easy sell\u2014give more value than your free content, but not everything.<\/td><\/tr><tr><td>Core Offer<\/td><td>$30\u2013$90<\/td><td>Your main, built-out product, like a course, a detailed guide, a workbook.<\/td><\/tr><tr><td>Premium Offer<\/td><td>$100+<\/td><td>A personalized, high-touch offer, like 1:1 coaching calls, custom audits, or an exclusive membership.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Try to avoid dumping everything into your cheapest pricing tier. A 60-page guide for $9 is overwhelming and gives buyers no reason to pay more for a higher-ticket offer. Create an entry product that\u2019s genuinely valuable but leaves room for the next step.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Price-in-ladders-1024x341.png\" alt=\"Price in ladders\" class=\"wp-image-9447\" srcset=\"https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Price-in-ladders-1024x341.png 1024w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Price-in-ladders-300x100.png 300w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Price-in-ladders-768x256.png 768w, https:\/\/stan.store\/blog\/wp-content\/uploads\/2026\/06\/Price-in-ladders.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"stan-pro-tip style-1\" style=\"background-color: ; border-left-color: \">\n    <p><strong>Pro Pricing Tip: <\/strong>The more of your personal, hands-on time goes into a product, the higher the price should be. For instance, you can sell a guide you make once and sell forever at a lower price than an hour of your time.<\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sell everything in one place with Stan Store<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/stan.store\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noreferrer noopener\">Stan Store<\/a> makes it easy to sell right from your link in bio\u2014without multiple tools, coding, or a complicated tech stack. You can host and sell digital products, memberships, communities, coaching calls, webinars, and so much more in one simple storefront.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It only takes a few minutes to set up and has everything you need to build a profitable Creator business, just like <a href=\"https:\/\/stan.store\/blog\/abigail-peugh\/\">Abigail Peugh<\/a> and <a href=\"https:\/\/www.youtube.com\/@MillieAdrian\" target=\"_blank\" rel=\"noreferrer noopener\">Millie Adrian<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Create Content That Converts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Great offers won\u2019t sell themselves if no one hears about them. Next, you\u2019ve got to create content that turns viewers into buyers. Here\u2019s how.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Open a curiosity loop<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Your content should speak to a specific problem\u2014and your product is the answer. Create genuinely valuable content that makes your target audience feel seen, but leaves them wanting more. That\u2019s how you spark curiosity about your offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, say a sleep coach posts &#8220;My #1 tip for new parents getting eight hours.&#8221; with the caption, &#8220;Want all 10? Comment SLEEP and I&#8217;ll send my $9 guide.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She attracted viewers by sharing value, opening the curiosity loop, and positioning the product as the full solution\u2014which makes those who resonate with her content want to buy.<\/p>\n\n\n\n<div class=\"stan-pro-tip style-1\" style=\"background-color: ; border-left-color: \">\n    <p><strong>\ud83c\udfb5 Remember buying songs on iTunes?<\/strong> You\u2019d hear a 20-second preview, fall in love, then pay 99 cents for the rest. Your content is that 20-second preview.<\/p>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Use comment automation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of driving traffic to your entire storefront, you can automatically share a specific offer with people who comment a keyword by using tools like <a href=\"https:\/\/stan.store\/blog\/stan-autodm\/\">Stan AutoDM<\/a> or ManyChat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment automation tools make your calls-to-action feel personal rather than salesy. And they also let you tailor your pitch to match audience interests, while simultaneously boosting engagement on your posts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Test ideas across formats\u2014not formats across ideas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t agonize over whether to post a Reel vs. carousel vs. talking-to-camera video. Take one strong idea and run it across each format on different days. Most of your followers won\u2019t see every post anyway, and you\u2019ll gradually learn which formats your audience actually responds to.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create in content buckets<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not every post should sell. It\u2019s just as important to share posts that build trust and demand. That\u2019s why I recommend breaking your posts into three distinct buckets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Value\/trust:<\/strong> relatable content that builds the relationship.<\/li>\n\n\n\n<li><strong>Demand:<\/strong> content that gets people excited about how you help.<\/li>\n\n\n\n<li><strong>Convert:<\/strong> posts designed to drive comments and sales.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Launch and Stay Consistent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At this point, you\u2019ve done the work. Now it\u2019s all about launching with confidence, then staying consistent so the sales keep coming long after day one.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Your pre-launch checklist<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before you launch, run through this checklist:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f I can name the exact person this product is for.<br>\u2714\ufe0f I can say the problem it solves in one line.<br>\u2714\ufe0f My audience has asked for this in comments or DMs.<br>\u2714\ufe0f People are already joining my waitlist.<br>\u2714\ufe0f I\u2019ve been talking about it for weeks, not days.<br>\u2714\ufe0f It sits at a clear price point on my ladder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019ve checked every box, you\u2019re ready to publish \ud83c\udf89<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Keep selling after the first click<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Launch day isn\u2019t the finish line. A product nobody hears about after its launch stops selling, so your goal now is to keep momentum by regularly sharing content and emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The simplest way to do that is by setting up automatic email sequences. When someone buys a product (or grabs your freebie), you can deliver a short series of emails that introduce them to the next offer up your pricing ladder and show them why it\u2019s worth it. The beauty of email sequences is that you can write them once, and they\u2019ll keep selling for you in the background\u2014even when you\u2019re not posting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start Making Money Online With Stan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Being a Creator is hard. Trust us\u2014we get it. Stan is built <a href=\"https:\/\/stan.store\/blog\/by-creators-for-creators\/\">by Creators, for Creators<\/a>, and we\u2019re constantly searching for ways to make growing and monetizing your audience a little easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s the whole reason these sessions exist: to help Creators like you be more successful. We hope this has encouraged you to go build something your audience is already asking for, and we can\u2019t wait to see you at the next session. Thank you for being here \ud83d\udc9b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udd33 <strong>Ready to sell your first digital product?<\/strong> Stan Store is the easiest way to start earning\u2014with freebies, guides, communities, coaching calls, and more all in one place. <a href=\"https:\/\/stan.store\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noreferrer noopener\">Try it free for 14 days<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve lost count of how many times a Creator has told me, \u201cLauren, I spent months building this course\u2026 and it flopped. I didn\u2019t get any sales.\u201d And usually, their products are genuinely great. But if you build a product and have no customers, who\u2019s it for? And how do they even know it exists? [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turning-knowledge-into-products"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Free Webinar: How to Create and Sell Digital Products as a Creator<\/title>\n<meta name=\"description\" content=\"Learn how to sell digital products with this 5-step framework for Creators. 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