{"id":9629,"date":"2026-06-23T13:00:00","date_gmt":"2026-06-23T13:00:00","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=9629"},"modified":"2026-06-22T12:39:51","modified_gmt":"2026-06-22T12:39:51","slug":"stan-funnels-with-nicole-crispi","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/stan-funnels-with-nicole-crispi\/","title":{"rendered":"Nicole Crispi\u2019s Guide to Building a Funnel That Sells"},"content":{"rendered":"\n
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TL;DR<\/h2>\n

Baker and Creator-Entrepreneur, <\/span><\/i>Nicole Crispi<\/span><\/i><\/a>, has built two six-figure businesses with Stan Store and turned a single freebie Funnel into an extra $8,500. Now, she\u2019s breaking down the lessons she\u2019s learned and teaches her students about Funnels, from leading with a low-ticket offer to turning every \u201cno\u201d into an easy yes.<\/span><\/i><\/p>\n<\/div>\n\n\n

Nicole Crispi<\/a> turned a $3 cookie recipe into more than $400,000 in sales, then built a six-figure business teaching bakers to do the same\u2014coaching over 200 students on Stan Store<\/a>.\u00a0<\/p>\n\n\n\n

One of her favorite strategies for maximizing digital product sales is Funnels, which let her curate customers’ experience and earn more from every sale. She set up her first one in 2024 and has been refining her approach ever since.<\/p>\n\n\n\n

Now, Nicole\u2019s sharing everything she\u2019s learned about Funnels\u2014what works, what doesn\u2019t, and how to get your customers to \u201cBuy now!\u201d<\/p>\n\n\n\n

Why Your Business Needs A Funnel<\/h2>\n\n\n\n

You can grow your average order value (AOV) with Order Bumps, but Funnels give you way more room to work with. They put your offers directly in front of buyers instead of keeping them buried at the bottom of your checkout page.<\/p>\n\n\n\n

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\n \n\n<\/svg> <\/div>\n
\n “With a Funnel, someone has to either buy or click away from it. And when you structure it with sales psychology behind it, they’re almost always going to go for it.” <\/div>\n\n <\/div>\n\n\n
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\"Nicole<\/figure>\n\n\n\n

Nicole experienced this firsthand with her very first Funnel. It wasn\u2019t anything fancy\u2014just a two-page Funnel with a free guide that led into her main offer. But by adding a paid offer behind her freebie, she was able to make an extra $8,500 on Stan Store.<\/p>\n\n\n\n

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\n “You could post just your freebie, get their email, and make zero dollars. Or you can put it into a Funnel and make almost $10K off something you never would\u2019ve made money from otherwise.” <\/div>\n\n <\/div>\n\n\n
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Nicole\u2019s Top 6 Lessons on Building Funnels That Convert<\/h2>\n\n\n\n

1. Just start and improve things as you go<\/h3>\n\n\n\n

When it comes to Funnels, Nicole’s #1 piece of advice is simple: just start.<\/em> <\/em><\/strong>Push past the fear of doing it wrong or not having the \u2018perfect\u2019 setup.<\/p>\n\n\n\n

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\n \n\n<\/svg> <\/div>\n
\n “It’ll never be perfect the first time, but you have to at least launch it so you know what to fix. Don\u2019t be afraid to do it stupid, and then adjust.” <\/div>\n\n <\/div>\n\n\n

Stan Store Funnels are beginner-friendly, and Nicole believes the best way to learn is by clicking buttons, making mistakes, and iterating as your offer evolves.<\/p>\n\n\n\n

Two years in, she still actively makes changes to her own Funnels\u2014adding pages, deleting pages, changing the copy.<\/p>\n\n\n\n

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The Takeaway:<\/strong> A live Funnel you can learn from beats a perfect one that never launches.<\/p>\n<\/div>\n\n\n

2. Lead with a low-ticket offer<\/h3>\n\n\n\n

Most Creators use a freebie as their Funnel entry point, but Nicole recommends opening with a low-ticket offer instead.<\/p>\n\n\n\n

While freebies are great for building your email list, Nicole prefers using a $3-$5 offer because it removes friction to making a sale and capitalizes on a customer\u2019s excitement immediately.<\/p>\n\n\n\n

Think about it: A freebie sale is fragile. Let\u2019s say someone sees your Reel, wants the recipe now<\/em>, and comments to get it, but then they have to wait for the freebie to hit their inbox. And by the time it arrives, the excitement is gone\u2014and so is your chance to make an upsell.<\/p>\n\n\n\n

But if you capture their attention with a paid product right away, you\u2019re more likely to close the sale.<\/p>\n\n\n\n

“I’m all about no obstacles to the money,” she explains.<\/p>\n\n\n\n

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The Takeaway:<\/strong> Choose your entry point based on your goal\u2014a freebie if you’re building an email list, or a low-ticket product if you want to make more immediate sales.<\/p>\n<\/div>\n\n\n

3. Give every “no” an easy yes<\/h3>\n\n\n\n

Nicole says the most effective Funnels don\u2019t run in a straight line. They branch\u2014sending buyers down one of two roads (with an upsell or downsell) depending on what they buy. <\/p>\n\n\n\n

Imagine you\u2019re shopping for an event and decide to buy a $500 dress. When you reach the checkout counter, you\u2019re offered matching earrings. You’re already buying the dress, so it’s an easy “yes” to spend an extra $50 to complete the look.<\/p>\n\n\n\n

The same concept applies to upsells.<\/strong> If someone buys your offer, you can follow up with an upsell to a small add-on\u2014and then potentially multiple add-ons if they keep saying \u201cyes.\u201d <\/p>\n\n\n\n

Now say you\u2019re car shopping. You find a car you love, but can\u2019t afford the high-end version with all the bells and whistles. So the salesperson shows you a similar model without the sunroof. It’s a slightly lesser and more affordable version, but it still gets you in the door and saves the sale.<\/p>\n\n\n\n

Downsells work the same way.<\/strong> If someone declines an offer, you can share similar products at a lower price\u2014and turn every \u201cno\u201d into an easy \u201cyes.\u201d<\/p>\n\n\n\n

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The Takeaway:<\/strong> The best Funnels customize the customer journey, adapting the offers shown based on their behavior\u2014so you can maximize sales and save lost ones.<\/p>\n<\/div>\n\n\n

4. Sell with visuals, not paragraphs<\/h3>\n\n\n\n
\"Nicole<\/figure>\n\n\n\n
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A Funnel only works if people understand what they’re buying within the first few seconds of hitting the page. For Nicole, that means leading with images over walls of text.<\/p>\n\n\n\n

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\n “A lot of people have these landing pages where it’s just a lot of words. I’m skimming through it, and I don’t know what I’m buying. And if I’m confused, then I’m not purchasing it.” <\/div>\n\n <\/div>\n\n\n

Her fix? A strong photo or a Canva mockup, a keyword or two, and one sentence that reminds people why they’re there. <\/p>\n\n\n\n

Something like, “This is my 100-year-old great-great-grandma’s Sicilian cannoli cream recipe.” <\/p>\n\n\n\n

That\u2019s it. <\/em><\/p>\n\n\n\n

Massive paragraphs of text kill conversions. You need to remind buyers of the feeling they had when they first discovered the product through your content, so try to emulate that in your Funnel landing pages.<\/p>\n\n\n\n

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The Takeaway:<\/strong> A confused buyer never buys. Curate your offers to match your Funnel, and avoid walls of text\u2014let visuals do the selling.<\/p>\n<\/div>\n\n\n

5. Never let a freebie be a dead end<\/h3>\n\n\n\n

Instead of hard-selling your audience, Nicole recommends tying all of your social posts back to a Funnel. It doesn\u2019t have to feel forced\u2014you can create entertaining, interactive, or conversational freebies that seamlessly guide your followers from their social app to their first sale.<\/p>\n\n\n\n

For example, you could create an Instagram carousel that matches a specific type of cookie to a user’s birth month, then end with a call to action to take a quiz or download a guide.<\/p>\n\n\n\n

One of Nicole\u2019s students does this by offering a fun, Buzzfeed-style “Which Disney park treat are you?” quiz that ends with a link to buy her recipe ebook.<\/p>\n\n\n\n

\"Conversational<\/figure>\n\n\n\n

And for Nicole\u2019s own audience, she created a Top 10 Food Topics Guaranteed to Sell in 2026<\/em> guide, where every page links back to her main offer.<\/p>\n\n\n\n

By setting up multiple Funnels to effortlessly guide customers from one offer to the next, you can share free value and product recommendations that feel tailored\u2014and make money while you sleep.<\/p>\n\n\n\n

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\n \n\n<\/svg> <\/div>\n
\n “We’re not here for our health or for a hobby. We\u2019re here to make money. But you need to do it in a way that isn’t throwing that in people’s faces.” <\/div>\n\n <\/div>\n\n\n
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The Takeaway:<\/strong> Tie every social post to a Funnel, but avoid hard selling. Focus on sharing entertaining, interactive, or conversational content that naturally attracts customers and guides them to the next step.<\/p>\n<\/div>\n\n\n

6. Don\u2019t make people guess what you\u2019re selling<\/h3>\n\n\n\n

The most common mistake Nicole sees Creators make is not selling enough or being too vague about what they\u2019re actually selling. <\/p>\n\n\n\n

If you want to convert customers, you need to get specific about the problem you solve and<\/em> why you\u2019re uniquely positioned to help them.<\/p>\n\n\n\n

Nicole also recommends clarifying exactly what someone can expect once they buy your offer\u2014like where you\u2019ll send it, what it covers, and what happens next.<\/p>\n\n\n\n

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\n \n\n<\/svg> <\/div>\n
\n “A lot of times, Creators aren\u2019t guiding people to their offers enough or they\u2019re being too vague. People feel uncomfortable selling, so a lot of times they just don’t do it.” <\/div>\n\n <\/div>\n\n\n
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The Takeaway:<\/strong> Specificity sells. Be explicit about the problem you solve and point people straight to your offer.<\/p>\n<\/div>\n\n\n

Putting It Together: Turn One Recipe Into Multiple Sales<\/h2>\n\n\n\n
\"Nicole<\/figure>\n\n\n\n

Together, Nicole’s strategies can help you turn a single checkout into multiple sales. Here’s a real example of how Nicole\u2019s student, Andrea, sets up a Funnel selling Italian desserts:<\/p>\n\n\n\n

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  1. Entry offer\u2014Cannoli cream recipe ($5). <\/strong>Andrea\u2019s Funnel starts with one low-ticket recipe on a clean page (a photo, one line of copy, and a CTA button).
    <\/li>\n\n\n\n
  2. Main offer<\/strong>\u2014Full Sicilian dessert ebook ($22): <\/strong>Once customers reach checkout, she shares her main offer. “If I’m going to pay $5 for one recipe, then obviously it’s a deal to pay $22 for 13. The math just makes more sense,\u201d she explains.\n