{"id":9735,"date":"2026-06-25T13:00:00","date_gmt":"2026-06-25T13:00:00","guid":{"rendered":"https:\/\/stan.store\/blog\/?p=9735"},"modified":"2026-06-24T07:57:14","modified_gmt":"2026-06-24T07:57:14","slug":"april-del-monte","status":"publish","type":"post","link":"https:\/\/stan.store\/blog\/april-del-monte\/","title":{"rendered":"How This Cake Artist Gets Millions of Views (And Turns Them Into Sales)"},"content":{"rendered":"\n
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TL;DR<\/h2>\n

April Del Monte left real estate to build a vintage cake business from scratch. When her Instagram started gaining traction, she had no way to turn views into sales\u2014until she started using Stanley<\/a> to fuel her Stan Store. In 8 months, Stanley helped her grow to 95K+ followers, hit 57M+ views on a single video, and build a rapidly growing business with sold-out events, workshops, and steady digital product sales.<\/em><\/p>\n<\/div>\n\n\n

April Del Monte<\/a> is a Creator, cake artist, and soon-to-be mother of three who left her real estate career two years ago to build her own business. What started as making birthday cakes for friends and family quickly grew into an iconic vintage cake brand\u2014spanning custom orders, events, recipes, courses, and more.<\/p>\n\n\n\n

But not long after April\u2019s Instagram content began gaining traction, she realized the attention wasn\u2019t translating into sales.<\/p>\n\n\n\n

That all changed 8 months ago when April began using Stanley as the backbone of her Stan Store<\/a>\u2014growing her following from a few thousand to 95K+, with multiple videos reaching tens of millions of views. Now, her viral posts convert straight into sold-out cake events, workshops, and digital product sales.<\/p>\n\n\n\n

Here\u2019s how April got started, built a booked-out business, and what she\u2019s cooking up next.<\/p>\n\n\n\n

The Challenge: Turning Views Into Customers<\/h2>\n\n\n\n

April\u2019s business first took off when one of her vintage cakes went viral on Instagram. She became known for her cake designs and buttercream recipes, bringing in thousands of views each month.<\/p>\n\n\n\n

But the more attention she got, the more she realized her content and business were disconnected. She was missing a way to turn her Instagram growth into steady sales.<\/p>\n\n\n\n

That\u2019s when she decided to set up a Stan Store<\/a> and partner with Stanley to create content that doesn\u2019t just build an audience, but converts them into customers.<\/p>\n\n\n\n

The Solution: Curating Offers That Align With Her Content<\/h2>\n\n\n\n
\"April<\/figure>\n\n\n\n
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April chose Stan Store as her business hub, connecting her content to everything she sells through a simple link in bio. She curated her offers to align with her viral baking content\u2014like her buttercream recipes<\/a>, vintage cake decorating courses<\/a>, Cake & Sip events<\/a>, and The Cake Club<\/a>.<\/p>\n\n\n\n

And Stanley became the bridge, helping her:<\/p>\n\n\n\n