HOM: Lead your Marketing Dept.
$129
Bloom introduces the HOM program and explains the role of the person who leads marketing inside a small business.
Julie from Bloom describes the HOM as the owner and leader of marketing, responsible for the strategic “thinking” that should stay in-house while the “doing” (execution) may be outsourced.
The program begins with 11 building blocks that stack together, each with a clear business goal such as strategy, audience, brand trust, lead generation, and automation, plus five tools per block to turn ideas into practical company work.
The course emphasizes building marketing capability over time and integrating these systems to support growth.