Buyer Coding™

Doug Smith

I can't believe how you simplified this. Every conversation I have from here on out, I'll be thinking about these codes. I sell into the restaurant industry and can already think back to conversations I've had and how this would have changed things for me. I highly recommend people in sales learn this!

Chris Ayala

This is the 3rd training I've purchased but the first one I'll actually use!

Chris Morgan

Got early access to the framework and the Buyer Coding CoachBot subscription. Can't recommend enough. I jump on a call now, slow down, and ask the buyer coding discovery questions. Once I determine which type of Buyer they are, I plug into the CoachBot what I sell and how to prepare for my next meeting. I've only had six meetings, but I've closed one already since then. You can feel the difference in the conversations!

Matthew Cambell

Every rep learns to sell to titles, but very few learn to sell to the way people actually make decisions. And BDRs don’t get the luxury of long discovery, they get 30 seconds to earn trust. Buyer Coding teaches you how to recognize a buyer’s style instantly so you can meet them where they’re at, not where your script tells you to be.

Gabe Ramirez

A lot of Buyer Coding and Rich's teachings has actually influenced our GTM strategy for 2026 and how we present ourselves to which contacts. Love it.

Ryan Feely

Every seller should sign up and run through this course. For the price it's a no brainer.

Blake Reed

I completed Buyer Code Framework. Absolutely love it. It honestly has me re thinking several deals and I can see it unfolding My wife and I have subscribed to love languages since we were dating so seeing something similar applied to sales has me like a kid in a candy shop!

Sharaya Sanchez

This framework bridges the gap between buyer psychology and day-to-day SDR execution better than anything I’ve seen.

Veronica Shapiro

I highly recommend Buyer Coding for anyone interested in mastering sales psychology. The framework is like the “Love Languages” for understanding how people buy. The course is straightforward, and the resources are ready for immediate use. Understanding how to ask the right, specific, targeted questions is helping me connect with buyers much more efficiently.

Stephen Oomen

Buyer Coding is one of a kind. Too many sales people are only taught the "sales" side of the profession but this teaches what really matters; the buyer psychology behind decision making. As a previous buyer and sales leader, I can vouch that most sellers who tried to sell to me did not understand how I made decisions and my purchasing style. This course will help anyone become one with their buyer.