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Want to start building your story bank?

Download the free Story Sparks Notebook—a simple tool to help you find real stories from your life and start building a repeatable storytelling system.

Just drop your email below and I’ll send it straight to your inbox.

And heads up:

I’m also putting the finishing touches on my 50-minute course called Story Engine Starter.

In it, I teach you how to identify what actually makes a compelling story—and how to pull stories from your own life.

(Yes, even if you think you’re not interesting. I’ll show you that you are.)

After that, we’ll go deep on finding your signature emotional themes—and I can’t emphasize this enough:

That is the key to understanding your personal brand, based on your actual values.

This is something you discover, not create.

A LOT of people struggle with this (as I did in the beginning) and that’s why their content feels aimless or all over the place.

I'm putting the finally touches on it now.

It’ll be cheap ($19). Valuable. Game changing.

But Caleb… why so cheap?

Honestly? I hate charging for shit.

But your boy’s gotta make a living.
Sign up below for the Story Sparks Notebook—and you’ll be first to know when Story Engine Starter drops.

LFG.