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Casey Ferrand McGee

Helping experts turn their story into media, influence & income with confidence.

Book a Strategy Call

Book a Strategy Call

$67

Wait. What happens when the reporter actually says yes?

You documented the event. You sent the pitch. The reporter responded. Now what?

Most people freeze. They say the wrong thing, or they waste the opportunity, because they've never been on the other side of that conversation.

I have. For 14 years.

Here's what happens on the call

  • We walk through your specific event and your pitch. You tell me what happened, who was there, what the impact was. I tell you exactly how to frame it, so a reporter sees the story immediately.

  • I prep you for the three questions reporters always ask. "Why now?" "Why does this matter to my audience?" "Who else can I talk to?" You'll know how to answer without sounding scripted or sales-y.

  • I review your pitch email before you send it. You paste your draft. I rewrite it in journalist language. You send the version that gets opened.

  • I tell you what to do after the feature runs. How to turn one placement into three more without being annoying. How to follow up without getting ignored. How to keep the relationship warm so they call you next time.

This is 30 minutes, 1:1

You get access to my calendar to book any open slot that works for you. Bring your event details, your draft pitch, and any footage you've already captured. We'll make it reporter-ready together.

Questions

What if I haven't sent the pitch yet?

  • Even better. We'll build it on the call so you send the right version the first time.

What if I don't have an event coming up right away?

  • Book the call for whenever you're ready. The calendar link doesn't expire.

Can I use this for multiple events?

  • The call is for one specific event and one specific pitch. If you have multiple events, book multiple calls or join Leverage YOU Academy where you get ongoing access to me.

What if the reporter still says no?

  • I can't guarantee placement. I can guarantee you'll know exactly why they said no, what to fix, and who else to pitch. That's how you get better at this.

Book a Strategy Call

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