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Casey Ferrand McGee

Helping experts turn their story into media, influence & income with confidence.

Tell the Story Anyway

Tell the Story Anyway

$27

Leave every event with the proof that gets you funded, featured, and remembered. Not the regret of watching Monday morning arrive with nothing to show for it.

No media connections. No videographer budget. No idea how to pitch a reporter. Doesn't matter.

Introducing the Media-Ready Content Tool. Your phone, your event, your proof by Sunday night.

What this requires

Just your phone and 25 minutes at your event.

  • No expensive videographer crew

  • No media connections required

  • No fancy editing software

What's included

  • Know exactly what to film, before you even walk in. Your shot list covers the setup, the moment, the impact.

  • Get soundbites you can actually use, without scripting anyone. Three prompts, real answers.

  • Hand reporters files they can find in under a minute. That alone puts you ahead of almost everyone pitching them.

  • Pitch it like someone who knows how newsrooms think, because the templates are written in journalist language, not nonprofit-speak.

It's $27 on purpose. Cheap enough to grab right now and have your next event documented by this weekend.

This is for you if you've got an event coming up and nothing lined up to prove it happened. It's a tool, not a PDF.

How it works

  1. Review the shot list before your event. It tells you exactly what to capture: the setup, the moment, the impact, the interviews.

  2. Use the interview prompts during or right after the event. Three questions pull the story out without making anyone freeze up on camera.

  3. Label the footage using the naming template. Reporters need files they can find in under a minute. This makes you that easy to work with.

Where you are

You run events that create real impact, but by Monday morning there's no proof it happened. Funders want documentation, partners want to see results, and reporters need footage you don't have.

What we fixed

You now capture, organize, and pitch your event story in a way that works for the people who decide your funding, your partnerships, and your media coverage.

Why it matters

Documentation isn't vanity. It's how you keep the lights on. One feature, one grant approval, one new partner can mean another year of serving your community.

The toolkit handles what's in front of you right now: your next event. When you're ready to turn one good event into a year of coverage, relationships with reporters, and a reputation as the go-to name in your space, that's what Leverage YOU Academy builds

"Rarely do you see people interviewing about the impact of something they're doing. You get it. You understand the importance of storytelling in documenting impact." -Arif Gursel, community organizer

My guarantee

Use the tool at your next event. If you follow the shot list, capture the interviews, and label the files, and you still don't have footage you feel confident sending to a reporter or showing a funder, email me the event details and I'll personally review your footage and tell you exactly what to fix. I'm guaranteeing clarity, not placement.

FAQ's

I'm not good on camera. Will this still work?

  • You're not the one on camera. The interview prompts are designed to get your community members, volunteers, and participants talking naturally. You're just holding the phone and asking the questions.

I don't have a fancy camera or editing software. Can I still do this?

  • Your phone is fine. The shot list assumes iPhone or Android. The file naming template works with whatever you're already using to store footage. No editing required.

What if I do this and the media still ignores me?

  • Documentation doesn't guarantee placement, but no documentation guarantees you'll be ignored. Reporters need footage they can use. This makes you that easy to work with. That's the only part you can control.

I don't have time to add one more thing to my event day.

  • The shot list takes 10 minutes to read and 15 minutes to execute during the event. The interview prompts are three questions. You're already at the event. This just makes sure you leave with proof.

Is this just for nonprofits?

  • No. It works for anyone running community events, workshops, panels, or programs where the impact happens in person and disappears by Monday: organizers, educators, consultants, founders.

This product is not affiliated with or endorsed by any media outlet, grant-making organization, or social media platform. Results depend on the quality of your event, the strength of your story, and your follow-through on outreach. Media coverage is not guaranteed.

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Arif Gursel, Creative & Technology Exec

"Rarely do you see people interviewing about the impact of something they're doing. You get it. You understand the importance of storytelling in documenting impact."

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Jonathan Floyd, Box of Care

"Essentially people trust me and want to buy from me. I can directly tie that to my work with Casey. My highest grossing client ever is a hotel brand that I've made well over $50,000."

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MeShae Prophet, Digital Marketing Leader

"I am going to commit your 3 C's framework to memory, which is 'Clarity, Consistency and Credibility.' It's definitely a mantra that we can use in the ways that we show up and position ourselves and our businesses in the marketplace."

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Frado, Revenue Architect

"I learned how well you speak and how informed you make sure the people around you are."

Exclusive Offer$175$99
Present like a Pro

Present like a Pro

$175$99
This is the step-by-step training to help you get the type of press that builds credibility and makes people pay attention.
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