You Don't Need a PR Firm. You Need Their System.

Have a pitch ready to send, and the right reporter to send it to, by tomorrow.

• No PR firm retainer

• No existing media contacts required

• No writing experience needed

Pitch Like a PR Firm gives you the exact system PR firms charge $5K-$15K a month to run, in a workbook you fill in yourself.

What's included

• Find your authority lane and five ready-to-pitch story angles (workbook walks you through it in one sitting)

• Know exactly who to pitch and how to find their email (no database, no guesswork, six real methods)

• Write a pitch that gets opened and answered (three templates, ten proven subject lines)

• Track every pitch you send and when to follow up (built-in research and follow-up trackers)

• Show up ready if they say yes (soundbite formula, interview prep, bridge phrases for hard questions)

• Turn one event into media-ready content (shot list, file naming, packaging, even when the cameras don't show up)

It's $27 on purpose. Cheap enough to grab right now and have a pitch ready to send by tomorrow.

How it works

1. Fill in Phase One: find your authority lane and pick your story angle.

2. Work Phase Two: find the right journalist, write the pitch, track what you sent.

3. Use Phase Three when they say yes: show up ready and hand them content they can use.

Where you are

You know your work matters, but you're invisible in your market. No one's writing about you, and every DIY attempt has gone nowhere.

What we fixed

You now have a repeatable system to find journalists, write pitches that get opened, and show up ready when they say yes.

Why it matters

One placement builds the credibility that gets you the next one, and the next partner, donor, or client who was waiting for proof you're legit.

FAQ's

But won't they think I'm unprofessional if I pitch myself?

• Reporters don't judge based on who sends the pitch. They judge based on whether the story is newsworthy. A well-written pitch from you looks exactly like one from a PR firm.

I don't know any reporters.

• Neither does a PR firm when they start. They Google them, check bylines, and use email patterns. The workbook shows you all six methods, no database required.

What if nobody responds?

• If you pitch five to ten journalists with a strong angle, it's likely a couple will respond. That's normal. The workbook teaches you the angles that actually get picked up.

I'm not a writer.

• The templates do the heavy lifting. You fill in the blanks with your story. My coaching community members ae getting real placements using exactly this framework.

Do I need a paid database like Muck Rack or Cision?

• Probably not yet. Those run $5,000 to $10,000+ a year and are built for agencies pitching hundreds of contacts a month. If you're pitching five to ten journalists a week, the free methods in the workbook get you the same addresses.

How is this different from just hiring a PR firm?

• Firms charge $5K-$15K a month for a five-step process. This workbook gives you that exact process, and you keep it forever instead of renting it monthly.

***This product is not affiliated with or endorsed by any media outlet, television network, or social media platform. Results depend on the strength of your pitch, your outreach volume, and your follow-through. Media coverage is not guaranteed.***