
Become the Esthetician Who Doesn’t Chase Clients — Clients Chase YOU.
Learn the high-ticket branding, packaging, and marketing strategies
that take you from “service provider” to sought-after Beauty CEO — and scale to over $150K
🚫 No slow service times
🚫 No no-show clients
🚫 Disorganized bookings
Say goodbye to all that — and hello to a thriving business.
A $21 Billion Industry Is Waiting for You
Growth
The global esthetics industry is worth $21B and growing 7% each year.
Opportunity
Demand for professional beauty services is up 7.7% annually through 2030.
Demand
Esthetician careers are growing 11% by 2030 — faster than most industries.
Meet the heart behind
CJ Wax Studio 💖
Originally from Buffalo, NY, Candice built her foundation in business and beauty before relocating to Charlotte in 1998. After earning her esthetics license from the North Carolina Institute of Esthetics in 2005, she quickly rose to Spa Director and Educator at Modern Salon & Spa.
In 2011, Candice stepped out on faith to launch CJ Wax Studio, a full-body waxing and skincare business. With over 15 years of expertise, her mission is simple — to educate, empower, and elevate confidence through exceptional skincare and waxing experiences.
Empowering beauty pros to build a business that’s booked, balanced, and thriving. 💫
Your $150K+ Beauty Business Roadmap
Ready to go all-in? Here's what’s Included...
Biweekly Group Coaching Call
Course Curriculum
Business Setup Templates
Client Acquisition Blueprint
Content Calendar & Strategy
Mindset & Accountability Coaching
3-MONTH PROGRAM:
Elevate & Empower: Foundations for Growth
Made for new estheticians eager to master the basics, gain confidence, and launch their journey strong.
Month 1: Clarity & Core Foundations
Identity, Purpose & Ideal Client Development
Vision setting & time audit
Niche and brand story development
Deep dive into your ideal client
Create a seamless onboarding experience
Month 2: Branding, Business & Booking
Systems, Presence & Business Confidence
Branding, colors, and messaging clarity
Optimize booking flow & digital presence
Pricing for profit & retail intro
30-day content calendar setup
Month 3: Growth & Expansion
Confidence, Communication & Strategic Planning
Sales scripts, body language, rebooking
Daily mindset & confidence rituals
90-day plan & marketing templates
Graduation celebration & next steps