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Candice Johnson

Book Balanced and Thriving 90-Intensive

Book Balanced and Thriving 90-Intensive

$997$2,497

Become the Esthetician Who Doesn’t Chase Clients — Clients Chase YOU.

Learn the high-ticket branding, packaging, and marketing strategies

that take you from “service provider” to sought-after Beauty CEO — and scale to over $150K

🚫 No slow service times
🚫 No no-show clients
🚫 Disorganized bookings

Say goodbye to all that — and hello to a thriving business.

A $21 Billion Industry Is Waiting for You

  • Growth
    The global esthetics industry is worth $21B and growing 7% each year.

  • Opportunity

    Demand for professional beauty services is up 7.7% annually through 2030.

  • Demand

    Esthetician careers are growing 11% by 2030 — faster than most industries.

    Meet the heart behind

    CJ Wax Studio 💖

    Originally from Buffalo, NY, Candice built her foundation in business and beauty before relocating to Charlotte in 1998. After earning her esthetics license from the North Carolina Institute of Esthetics in 2005, she quickly rose to Spa Director and Educator at Modern Salon & Spa.

In 2011, Candice stepped out on faith to launch CJ Wax Studio, a full-body waxing and skincare business. With over 15 years of expertise, her mission is simple — to educate, empower, and elevate confidence through exceptional skincare and waxing experiences.

Empowering beauty pros to build a business that’s booked, balanced, and thriving. 💫

Your $150K+ Beauty Business Roadmap

Ready to go all-in? Here's what’s Included...

  • Biweekly Group Coaching Call

  • Course Curriculum

  • Business Setup Templates

  • Client Acquisition Blueprint

  • Content Calendar & Strategy

  • Mindset & Accountability Coaching

3-MONTH PROGRAM:

Elevate & Empower: Foundations for Growth

Made for new estheticians eager to master the basics, gain confidence, and launch their journey strong.

Month 1: Clarity & Core Foundations

Identity, Purpose & Ideal Client Development

  • Vision setting & time audit

  • Niche and brand story development

  • Deep dive into your ideal client

  • Create a seamless onboarding experience

Month 2: Branding, Business & Booking

Systems, Presence & Business Confidence

  • Branding, colors, and messaging clarity

  • Optimize booking flow & digital presence

  • Pricing for profit & retail intro

  • 30-day content calendar setup

Month 3: Growth & Expansion

Confidence, Communication & Strategic Planning

  • Sales scripts, body language, rebooking

  • Daily mindset & confidence rituals

  • 90-day plan & marketing templates

  • Graduation celebration & next steps

I'm Ready To Get Booked, Balanced and Thriving!

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