Google PPC Ads Negative Keyword List

Stop paying for clicks that will never convert. Fix your PPC ads in 10 minutes!

If you’ve ever opened your Google Ads search terms report and thought, “Why on earth did my ad show up for that?”

You’re not alone, and this list is for you.

We’ve spent over $14,000 running Google PPC ads for our own cleaning company and saw how quickly wasted clicks pile up. So we built a negative keyword list that stopped the leaks, and now we’re sharing it with other cleaning business owners who are tired of watching money disappear.

This list helps you save money, filter out junk searches, and attract higher-quality leads without needing to be a Google Ads expert.

What You Get

✅ A Google Sheet with 2,950+ pre-sorted negative keywords

✅ Organized by category for easy filtering (bargain hunters, non-residential/non-office cleaning, adult, etc.)

✅ Fully editable for your city, niche, and competitors

What It Does

These keywords tell Google what not to show your ads for so your budget reaches real customers, not folks searching for things like “nude cleaning business,” “duck cleaning near me,” or “pipe cleaners.” (Yes, we’ve paid for all of those clicks. Never again.)

You’ll start seeing fewer wasted clicks, better leads, and stronger ROI on every campaign. Most cleaning business owners save anywhere from $50–$200 every month (depending on their overall ad budget) after installing this list.

How to Use It

1️⃣ Click File → Make a Copy to edit your version.
2️⃣ Use Ctrl + F to replace sample cities with yours.
3️⃣ Add your competitors’ names.
4️⃣ Import into your Google Ads → Negative Keywords section.
5️⃣ Check your Search Terms report in 72 hours and enjoy fewer junk clicks.

Total setup time: about 10 minutes.

Format

Editable Google Sheet. Instant access after purchase.

From the Creators

Hey! We’re Vic and Jen from Cleaning Company Blueprint, and we also run Oak Bay Clean, our own residential cleaning company that’s done over $3 million in sales in just five years.

We’ve learned the hard way that every wasted click adds up fast.

This list comes from real-world data, not theory. Every keyword here once cost us money, so it doesn’t have to cost you.

✅ Save your budget. Get better clients. Fix your Google Ads in 10 minutes.