The Lead Gen Kit

Most of your next business is already sitting in your CRM, your past client list and last weekend's sign-in sheet. This kit gives Claude six skills that work through all of it with you. It finds who to call and why, writes the first words in your voice, and builds the letters and reports that give people a reason to hear from you.

This is the traditional side of lead generation: letters, calls and follow-ups built from relationships you already have. The Social System is coming next, and it does the same for your social media.

What's inside

Past Client Equity Report. Finds the past buyers who still own the home you sold them and builds each one a two-page report on what their home has done since, with a short note in your voice. Then each month, ask it who has a home anniversary coming up, and it builds theirs. You say yes or no to every name first.

Old Lead Revival. Reads an export from any CRM and ranks the leads worth a call today, with the reason for each one and the first words for a call, text or email.

Just Sold Letter. A one-page letter to the neighbors of a home that just sold, with the facts and a quiet offer of a valuation.

Expired Listing Letter. A kind letter to owners whose listing has ended, with a second page that sets their listing beside what sold while it was on the market.

Open House Follow-Up. A personal follow-up for every name on the sign-in sheet, and a recap for your seller that never names a visitor.

Farming Mailer. A monthly market update for your farm that folds into a #10 envelope.

Plus a 23-page guide that shows every page each skill makes and gives you every prompt to copy.

How it works

You upload the six skills to Claude once and answer a few questions about yourself. From then on, each piece starts with one sentence you type. You approve every name and read every draft, and nothing is ever sent for you. The pages ship in a classic navy and gold, and one sentence switches them to your colors, fonts and logo.

Your clients' details

Your exports stay in a folder on your computer. Claude reads them to do the work, the same as anything you type to it, and it never signs in to your CRM or MLS for you or stores a password. Check your MLS rules and your brokerage's policy on AI tools before you start; if you are unsure, export or paste the way you always have.

What you need

A paid Claude plan, plus Claude Desktop and Google Chrome on a Mac. It works with any CRM and any MLS. Already own The Seller Kit (once The CMA Kit)? Your details carry over. If you have its older Farming Mailer, remove that first, because the one here is the newer copy.