The Brand Strategy Workbook

This 70-page workbook is a step-by-step guide to creating a brand that stands out. It's perfect for solo entrepreneurs, side hustlers, and small businesses who have a great product or service but need help differentiating themselves.

The exercises in this workbook begin by helping you establish a visual identity, then guide you through creating the foundational content pieces every brand needs. You'll choose a color palette, brand fonts, and photography moodboard, then articulate your brand's Unique Value Proposition, create a Mission Statement, draft an elevator-pitch-worthy Brand Story, develop your Brand Voice, and create a customer persona to make it easier to speak to your target audience. (This workbook was created by me, a full time designer, not A.I. You're gonna love it.)

This workbook is also the official companion to The Complete Brand Strategy Course. If you want a guided video experience that walks you through every exercise with the strategy and psychology behind each step, grab the course bundle instead and get both for $59.