BLACK FRIDAY ADVISORY
$999
PRIVATE BLACK FRIDAY STRATEGY ADVISORY
A confidential, business specific strategy session for established online business owners
Saturday, October 17
1:00 to 3:00 PM CT
Investment: $999
Limited to 15 businesses
Black Friday is not the time to begin deciding what to sell, how to price it, or how to communicate it. By November, every major decision should already be made.
The Private Black Friday Strategy Advisory is a one time, two hour session created exclusively for current and former private clients selling services, digital products, physical products, memberships, programs, or other established offers online.
This will not be a general Black Friday workshop built around one universal formula. Every participating business will submit its information and questions in advance so the strategy can be evaluated according to its specific offer, audience, pricing, sales history, capacity, and goals.
During the advisory, we will examine what each business should sell, whether a discount is appropriate, how the offer should be positioned, when promotion should begin, and how content, email marketing, Stories, urgency, bonuses, and customer communication should support the promotion.
We will also address how to create a compelling Black Friday opportunity without unnecessarily reducing your prices, weakening the perceived value of your offer, training your audience to wait for discounts, or upsetting previous customers who paid full price.
YOUR PARTICIPATION INCLUDES
• Advance review of your business information and submitted questions
• A Black Friday strategy developed specifically for your business
• Guidance surrounding your offer, pricing, positioning, messaging, promotion, and customer experience
• Best practices for both product and service based businesses
• The opportunity to learn from every business strategy presented during the session
• Black Friday planning materials
• Access to the complete call replay
• A written transcript of the entire session
• Complete anonymity throughout the live call, replay, and transcript
PERSONALIZED BUSINESS SUPPORT
Every participating business will receive dedicated strategy and feedback.
If all 15 seats are filled, each business will receive approximately eight minutes devoted specifically to its submission. If seven or eight businesses participate, each will receive approximately 15 to 17 minutes.
You will also receive the benefit of hearing the strategy developed for every other business represented. Seeing how businesses across different industries, offers, revenue levels, and customer journeys operate, adapt, and sell can reveal opportunities you may never encounter while only looking within your own industry.
YOUR PRIVACY WILL BE PROTECTED
Each participating business will be assigned a number from 1 through 15.
No client names, business names, Instagram handles, websites, or other identifying information will be shared during the call. Your business will be introduced only by its assigned number and the limited context required to make the strategy valuable.
You will not be required to speak, turn on your camera, display your name, identify your business, or participate publicly during the Zoom. All questions will be submitted in advance and addressed using your assigned business number.
The same anonymous structure will be maintained in the replay and written transcript. Revenue, audience, and operational details may also be rounded or generalized when necessary to protect your identity further.
You may attend quietly and listen to the entire advisory. If you cannot attend live, your business specific strategy will remain available through the replay and transcript.
IMPORTANT DATES
Payment deadline: Wednesday, October 7, at 12:00 PM CT
Business information deadline: Wednesday, October 14
Business number and Zoom link delivered: Thursday, October 15
Live advisory: Saturday, October 17, from 1:00 to 3:00 PM CT
Your complete business information and questions must be submitted by October 14 so your strategy can be reviewed and prepared before the call.
Your seat is not secured until payment has been completed. Enrollment will close once all 15 seats have been filled, even if that occurs before the payment deadline.
INVESTMENT
$999 per business
One well positioned Black Friday offer can change the revenue of an entire quarter. The value of this advisory is not simply learning how to participate in Black Friday. It is knowing exactly what your business should sell, how it should be positioned, and what needs to happen before November arrives.
Secure your seat below.