App Revenue & Monetization Masterclass
$299$399
You already know how to get attention.
You can buy traffic.
You can run campaigns.
You can get installs.
Then someone downloads the app...
and suddenly the entire business after the download becomes a black box.
Onboarding.
Trials.
Paywalls.
Pricing.
Renewals.
Cancellations.
And somehow you are making decisions worth thousands of dollars based on a screenshot you saw in another app.
This is the half of the business that decides whether your installs become revenue.
WHAT IS INSIDE
ONBOARDING
The screens that decide whether a new user actually reaches the moment where the product proves its value.
What to ask.
When to ask it.
Where permissions belong.
Where users drop.
TRIALS
When a trial makes sense.
When a hard paywall makes more sense.
How to think about trial length.
What happens before the trial ends.
PAYWALLS
What to test first.
How many plans to show.
What actually moves conversion.
Which paywall patterns are worth copying and which ones only look good in screenshots.
PRICING
Weekly versus monthly versus annual versus lifetime.
How to test pricing properly.
Why raising the price can sometimes cost you far less volume than you think.
SUBSCRIPTION CONFIGURATION
Introductory offers.
Free trials.
Grace periods.
Billing retry.
Offer codes.
The quiet settings that can cost you revenue without anyone noticing.
RETENTION
The first seven days.
Lifecycle messaging.
What to send.
When to send it.
How to stop treating retention as something you look at after the money has already disappeared.
CANCELLATIONS
The cancel flow.
Save offers.
Win back.
Refunds.
How to reduce unnecessary churn without making the experience feel like a hostage negotiation.
THE NUMBERS
Install to trial.
Trial to paid.
Renewal.
Revenue per install.
Lifetime value.
Most importantly, which number to fix first when something is not working.
THE WEB TO APP TRAP
A landing page and an app are not the same funnel.
Some habits that work beautifully on the web quietly destroy an app funnel.
This shows you where those differences matter.
WHO THIS IS FOR
You are already good at marketing.
You might be a media buyer, agency, growth marketer, ecommerce founder or web SaaS founder.
You know how to get people through the door.
You do not have years of app experience behind the download.
Your app is live and getting installs.
Your revenue per install is either disappointing or you have no idea what it is.
WHAT THIS IS NOT
A collection of pretty paywall screenshots.
Your app is not the app in the screenshot.
Every recommendation comes with the reasoning behind it and the metric it should move.
If your problem is getting installs in the first place, this is not the product for you.
You solved the front door.
Now fix what happens after they walk in.
Rowina
My husband did this course first and he was able to double his acquisition for his app. I'm now doing it for my app and so far I found it brilliant!
Andrew
this might be the most comprehensive mobile app marketing advertising & monetization course available online
Nick
Many interesting and useful information, which already gave some nice results for the already published app.
Denis
I expected basics, but the content goes into AARRR funnel metrics, social media, etc. Very good.
Diego
Excellent Masterclass! He knows what he is talking about and gives you the best insights, tips and real tools you can use. Thank you Darius! I'm sure you contributed to the success of my app.