
The two Claude tools I use to run my brand's Instagram, and how to build them for yours. Claude cuts your talking-to-camera videos into finished reels, then drops them into a content calendar your team approves from one link.
What you get
Content Calendar. Build it in an afternoon. Claude builds your brand its own content calendar, with Claude built in. Plan whole campaigns, preview your grid, write captions in your voice, and get every post approved from one shareable link.
Reel Studio. Set Claude up as your own video editor. Teach it your look once, brief it like a real editor, compare versions of the same reel side by side, and send the winner straight to your calendar.
How it works
Plan the week → Claude tells you what to film → Claude edits the reel → you pick the best version → it lands in your calendar → your team approves it.
You'll need
A paid Claude plan (Reel Studio needs one that includes Claude Code)
A Mac or Windows computer with about 5 GB free
Your phone to film
No editing skills, no coding. If you can copy and paste, you can do this. Self-paced, one payment, yours to keep.