Editing that Attracts

$197

You have the footage. It's just sitting there.

Clips you filmed with real intentions and never touched. You open the app, look at the timeline, close it again.

I did that for a long time. Nothing got posted, and what did post took me four hours and still felt off.

What fixed it wasn't learning more tools. It was learning five formats well enough that editing stopped being a decision every single time.

Those five formats took me from zero to 229,000 followers and brought in over $70,000 in brand deals. This is me handing them to you, one at a time, over 21 days with me on a live call every week while you do it.

THE FIVE FORMATS

Learn, build and post.

1. Voice over b-roll
Clip selection, cutting to the beat, trimming dead frames, and writing a script that lands on picture. No camera required, so everyone finishes a video in week one.

2. Talking head
Jump cuts, killing pauses and filler without it sounding choppy, captions that are actually readable, and the first four seconds that decide whether anyone stays.

3. Vlog
B-roll and talking head combined. Sequencing a longer piece, scene changes, music under dialogue without drowning yourself out.

4. Tutorial
The format that gets saved and shared, which is what actually grows an account. Step order, text overlays and labels, and speeding through the boring parts so nobody drops off. You teach the thing your friends already text you about.

5. The Brand Feature (UGC)
A product you actually use, in your own content, edited to the standard brands expect.

THE SKILLS YOU'LL WALK AWAY WITH

You'll pick these up inside the formats, not as standalone lessons. So every one of them has a video attached to it the same day you learn it.

Trimming and cutting - removing dead frames, pauses, and filler so nothing drags
On-screen text that's actually readable - placement, size, and the fonts that work on a phone
Text animations and how to use them without it looking like a template
Captions, customized so they match your look instead of the default
Overlays and stickers
Sound - how I go about adding sounds
Voiceover - how I record and trim dead space

WHAT'S INCLUDED

Live kickoff call, September 15th. All of us at once.

15 video trainings. Monday to Friday for three weeks. Weekends off, because we all need a break and time to live our lives :)

Live Q&A every Friday, 3pm ET. Bring the edit you're stuck on. I'll open it and tell you exactly what I'd change.

Private community. Everyone posting their work at the same time, so you're not alone at midnight deciding whether a cut is good enough.

"Start here" training provided a week before we kick off. The basics in both CapCut and Edits.

CapCut ↔ Edits cheat sheet. Every tool mapped between the two apps.

Content bank + Content Creator's Guide. So "I don't know what to film" stops being the reason nothing got posted.

Every training and call recorded. Yours to keep.

THREE WEEKS FROM NOW

Five finished videos. Posted. Not sitting in a folder.

A process you repeat without thinking - sit down, edit, post, move on with your day.

Five formats you can make for the rest of your life, including the ones brands respond to.

WHAT YOU NEED

Your phone. CapCut or Edits, which is free. Your own footage.

I teach in CapCut because it's what I use. If you're on Edits, everything transfers - the tools have different names, not different logic and you'll get a cheat sheet mapping every one of them.

Trainings are short. Editing takes as long as it takes so plan three to five hours a week, less as you get faster.

WHO THIS IS FOR

You post, or want to, and editing is what's slowing you down.
You want brands to notice you.
You'd rather do the reps alongside people than watch tutorials alone at 1am.

WHO IT'S NOT FOR

Anyone who wants advanced editing. This is deliberately not that.
Anyone who wants to watch instead of do. It doesn't work without the daily rep.
Anyone who wants a guarantee of brand deals. I can't promise that, and nobody honest can.

THE PRICE

$97 through Sunday, waitlist only.
$197 after. That's the real price and what it stays at.

Doors close September 7th. We start live September 15th.

QUESTIONS

I use Edits, not CapCut. The trainings are in CapCut, but everything transfers. You get a cheat sheet mapping the tools between both, and the "start here" video covers each app.

I can't make the live calls. All recorded and posted. Drop your question in the community beforehand and I'll answer it live.

What if I fall behind? That's what the weekends are for. Falling behind is expected, not a failure. Everything stays available.

Do I need a good camera? No. Phone footage, and the stuff already in your camera roll.

Am I too much of a beginner? If you can find the split button, you're ready. If you can't, the "start here" video shows you.

Do I need brand deals to do the last block? No. You feature a product you already own and use. That's the point, it's how you get brands to notice you, not something you do after.

Is this only for Instagram? The formats work anywhere. I teach from Instagram because that's where I built.

Editing that Attracts

$197

You have the footage. It's just sitting there.

Clips you filmed with real intentions and never touched. You open the app, look at the timeline, close it again.

I did that for a long time. Nothing got posted, and what did post took me four hours and still felt off.

What fixed it wasn't learning more tools. It was learning five formats well enough that editing stopped being a decision every single time.

THE FIVE FORMATS

Learn, build and post.

1. Voice over b-roll
Clip selection, cutting to the beat, trimming dead frames, and writing a script that lands on picture. No camera required, so everyone finishes a video in week one.

2. Talking head
Jump cuts, killing pauses and filler without it sounding choppy, captions that are actually readable, and the first four seconds that decide whether anyone stays.

3. Vlog
B-roll and talking head combined. Sequencing a longer piece, scene changes, music under dialogue without drowning yourself out.

5. The Brand Feature (UGC)
A product you actually use, in your own content, edited to the standard brands expect.

THE SKILLS YOU'LL WALK AWAY WITH

You'll pick these up inside the formats, not as standalone lessons. So every one of them has a video attached to it the same day you learn it.

Trimming and cutting - removing dead frames, pauses, and filler so nothing drags
On-screen text that's actually readable - placement, size, and the fonts that work on a phone
Text animations and how to use them without it looking like a template
Captions, customized so they match your look instead of the default
Overlays and stickers
Sound - how I go about adding sounds
Voiceover - how I record and trim dead space

WHAT'S INCLUDED

Live kickoff call, September 15th. All of us at once.

15 video trainings. Monday to Friday for three weeks. Weekends off, because we all need a break and time to live our lives :)

Live Q&A every Friday, 3pm ET. Bring the edit you're stuck on. I'll open it and tell you exactly what I'd change.

Private community. Everyone posting their work at the same time, so you're not alone at midnight deciding whether a cut is good enough.

"Start here" training provided a week before we kick off. The basics in both CapCut and Edits.

CapCut ↔ Edits cheat sheet. Every tool mapped between the two apps.

Content bank + Content Creator's Guide. So "I don't know what to film" stops being the reason nothing got posted.

Every training and call recorded. Yours to keep.

THREE WEEKS FROM NOW

Five finished videos. Posted. Not sitting in a folder.

A process you repeat without thinking - sit down, edit, post, move on with your day.

Five formats you can make for the rest of your life, including the ones brands respond to.

WHAT YOU NEED

Your phone. CapCut or Edits, which is free. Your own footage.

I teach in CapCut because it's what I use. If you're on Edits, everything transfers - the tools have different names, not different logic and you'll get a cheat sheet mapping every one of them.

Trainings are short. Editing takes as long as it takes so plan three to five hours a week, less as you get faster.

WHO THIS IS FOR

You post, or want to, and editing is what's slowing you down.
You want brands to notice you.
You'd rather do the reps alongside people than watch tutorials alone at 1am.

WHO IT'S NOT FOR

Anyone who wants advanced editing. This is deliberately not that.
Anyone who wants to watch instead of do. It doesn't work without the daily rep.
Anyone who wants a guarantee of brand deals. I can't promise that, and nobody honest can.

THE PRICE

$97 through Sunday, waitlist only.
$197 after. That's the real price and what it stays at.

Doors close September 7th. We start live September 15th.

QUESTIONS

I use Edits, not CapCut. The trainings are in CapCut, but everything transfers. You get a cheat sheet mapping the tools between both, and the "start here" video covers each app.

I can't make the live calls. All recorded and posted. Drop your question in the community beforehand and I'll answer it live.

What if I fall behind? That's what the weekends are for. Falling behind is expected, not a failure. Everything stays available.

Do I need a good camera? No. Phone footage, and the stuff already in your camera roll.

Am I too much of a beginner? If you can find the split button, you're ready. If you can't, the "start here" video shows you.

Do I need brand deals to do the last block? No. You feature a product you already own and use. That's the point, it's how you get brands to notice you, not something you do after.

Is this only for Instagram? The formats work anywhere. I teach from Instagram because that's where I built.